Motorsport technology

Porsche Design watches are more than just timepieces: they're precision instruments with modern technology. Porsche Design works closely with Porsche Motorsport to develop high-quality luxury watches. This cooperation utilizes innovative technologies from the field of racing and enables superior performance in terms of material and precision – both in motorsports and first-class watches.

Swiss Made with Austrian designs

The in-house designs are made by the design studio F. A. Porsche in the Austrian town of Zell am See, where the work of founder Professor Ferdinand Alexander Porsche is continued. Development and production take place in Solothurn, Switzerland. With a tireless pioneering spirit, the engineers at Porsche Design Timepieces AG are always working on new ways to create extraordinary timepieces.

Avant-garde watchmaking

Porsche Design has revolutionized the watchmaking industry with their unique designs and innovative technology. Cockpits of racing cars were equipped with matte black dashboards towards the end of the 1960s to minimize reflection. Prof. F. A. Porsche used this as inspiration when he developed the first matte black wristwatch in the world. Eight years later, Porsche released the first chronographs made entirely of titanium.

The Founder

Prof. F. A. Porsche founded Porsche Design in 1972. High-end technologies merge with progressive designs in his creations, which include the legendary Porsche 911. His unique combination of design and engineering expertise defines the brand philosophy to this day. The luxury watches from Porsche Design have been inspired by motorsports for over 40 years.

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