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Bulgari Steel 41mm Automatic Bulgari new United Kingdom, Hemel Hempstead, Hertfordshire
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Bulgari BVLGARI BVLGARI Automatic 41mm 102927
£3,198
+ £20 for shipping
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4.75 (178)
UK
Bulgari Steel 28mm Quartz LU28S pre-owned
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Bulgari LVCEA MOP Lady Diamanten Damenuhr Ref. LU28S
£1,857
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DE
Bulgari Titanium Automatic 103200 pre-owned
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Bulgari Octo Finissimo Perpetual Calendar 103200
£44,259
+ £159 for shipping
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4.85 (125)
JP
Bulgari Steel 30mm Quartz BZ30S pre-owned
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Bulgari B.Zero1 Blue Mother of pearl Diamonds Dial Quartz Ref:...
£785
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4.88 (358)
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Bulgari Steel 38mm Automatic SCB38S pre-owned United Kingdom, Kent
Bulgari Scuba Diagono Chronograph SCB38S with box
£2,595
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4.88 (85)
UK
Bulgari Gold/Steel 33mm Quartz 103526 new United Kingdom, London, SW3 1NX
Bulgari Serpenti Seduttori Harrods Edition - ref 103526
£11,650
+ £90 for shipping
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4.86 (99)
UK
Bulgari Steel 35mm Quartz SP 35 S pre-owned United Kingdom, London
Bulgari Serpenti Tubogas | SP 35 S | Stainless Steel | Silver...
£4,000
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4.80 (124)
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Bulgari Rose gold 41mm Automatic 102115 BGOP41BGLDCH new
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Bulgari Octo Velocissimo 750 Rosegold Chronograph
£18,009
+ £229 for shipping
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4.93 (351)
DE
Bulgari Titanium 42mm Automatic 103673 new United Kingdom, London
Bulgari Octo Finissimo Chronograph GMT Automatic 10th Annivers...
£22,450
+ £20 for shipping
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4.92 (614)
UK
Bulgari Gold/Steel 38mm Automatic SD38SG pre-owned United Kingdom, Hertfordshire
Bulgari Diagono Scuba Ref SD38SG from 2005. 38mm. Two-tone 18k...
£4,450
+ £39 for shipping
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4.98 (54)
UK
Bulgari Aluminum 40mm Automatic 103539 new United Kingdom, Gateshead
Bulgari Steve Aoki Limited Edition
£2,300
+ £45 for shipping
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4.82 (334)
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Bulgari Gold/Steel 38mm Automatic BB38SG pre-owned United Kingdom, BRIGHTON
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Bulgari
£1,850
Excl. shipping
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Bulgari Steel 41mm Automatic SD40S pre-owned United Kingdom, N3 2DN
Bulgari Diagono Professional 41mm Stainless Steel SD40S
£2,495
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4.92 (28)
UK
Bulgari Steel 27mm Quartz 102781 SPS27WSDL pre-owned United Kingdom, London
Bulgari Serpenti Double Wrap
£3,750
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UK
Bulgari Gold/Steel 30mm Quartz BB 30 GSD pre-owned United Kingdom, London
Bulgari BB 30 GSD Stainless Steel and 18K Yellow Gold
£1,550
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4.80 (124)
UK
Bulgari 19mm Quartz Bulgari Tubogas BB191T pre-owned United Kingdom, London
Bulgari Tri-Gold Tubogas BB191T
£9,500
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4.77 (583)
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Bulgari Titanium 40mm Automatic 103672 pre-owned United Kingdom, London
Bulgari Octo Finissimo 10th Anniversary Limited Edition 2022...
£23,750
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4.92 (614)
UK
Bulgari Yellow gold 20mm Quartz BJ01 pre-owned United Kingdom, Bishop's Stortford
Bulgari Parentesi Diamond Yellow Gold BJ01 - Just Serviced 24...
£6,550
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UK
Bulgari Steel 42mm Automatic SB42SDR pre-owned United Kingdom, Wilmslow
Bulgari Sotirio Retrograde Date 41mm SERVICED
£3,435
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4.94 (384)
UK
Bulgari Gold/Steel 41mm Automatic BB41SPG pre-owned United Kingdom, BRIGHTON
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Bulgari
£3,600
Excl. shipping
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UK
Bulgari Steel 40mm Automatic 103431 new
Bulgari Octo Finissimo
£8,863
+ £253 for shipping
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4.83 (32)
US
Bulgari White gold 33mm Automatic BBW33GLSKP pre-owned
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Bulgari 18K Weissgold Automatik Damenuhr Ref. BBW33GLSKP Box &...
£3,066
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Bulgari Steel 42mm Automatic SB42SDR pre-owned United Kingdom, London
Bulgari Sotirio Retrograde Date
£2,995
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UK
Bulgari White gold Automatic BB W 42 GL AUTO pre-owned United Kingdom, London
Bulgari Men's Watch | BB W 42 GL AUTO | 18k White Gold | Black...
£7,950
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4.80 (124)
UK
Bulgari Yellow gold 21mm Quartz Bulgari BJ06 pre-owned United Kingdom, London
Bulgari Yellow Gold Parentesi BJ06
£5,000
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4.77 (583)
UK
Bulgari Steel 41.5mm Automatic 102660 pre-owned United Kingdom, London
Bulgari Octo L'Originale Green Dial 2021 Box and Papers
£7,450
+ £20 for shipping
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4.92 (614)
UK
Bulgari Steel Automatic BRE56SBCHS/AB pre-owned United Kingdom
Bulgari BRE56SBCHS/AB All Blacks Endurer Chronosprint Daniel...
£4,600
+ £100 for shipping
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4.92 (59)
UK
Bulgari Steel 26mm Quartz BB 26 SS pre-owned United Kingdom, Wilmslow
Bulgari Bvlgari 26mm Black Diamond Dial SERVICED BY BVLGARI
£2,290
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4.94 (384)
UK
Bulgari Steel 40mm Automatic 103464 new
Bulgari Octo Finissimo S 40mm
£10,045
+ £84 for shipping
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4.89 (584)
US
Bulgari Steel 35mm Automatic EG 35 S pre-owned United Kingdom, Melton Mowbray
Bulgari Ergon EG 35 S
£1,199
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4.97 (116)
UK

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Bulgari Steel 37mm Automatic DG 37 SC CH pre-owned
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Bulgari Diagono Chronograph Automatik Stahl Herrenuhr Ref. DG...
£2,116
+ £73 for shipping
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DE
Bulgari Carbon 38mm Quartz BB38CL pre-owned
Bulgari Carbongold
£2,531
+ £84 for shipping
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5.00 (10)
US
Bulgari White gold 16mm Quartz LU W 16 G pre-owned United Kingdom, London
Bulgari Lucea Ladies Wristwatch | LU W 16 G | 18k White Gold |...
£6,950
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4.80 (124)
UK
Bulgari Gold/Steel 41mm Automatic 102488 BGO41BBSPGVDCH pre-owned United Kingdom, Uxbridge
Bulgari Octo Automatic Chronograph 41mm 18ct Gold/PVD Box/Papers
£6,395
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4.87 (187)
UK
Bulgari Ceramic 40mm Automatic 103534 pre-owned United Kingdom, London
Bulgari Octo Finissimo Tadao Ando Blue Dial 2021 Box and Papers
£20,750
+ £20 for shipping
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4.92 (614)
UK
Bulgari Titanium 40mm Manual winding 103010 pre-owned
Bulgari Octo Finissimo Skeleton Dial DLC Coated Titanium...
£25,533
+ £84 for shipping
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4.83 (374)
US
Bulgari Steel Automatic 102116 BGO41BSSDCH pre-owned
Bulgari Bvlgari Octo Chronograph Velocissimo 41mm Black Dial...
£5,062
+ £84 for shipping
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US
Bulgari Steel 41mm Automatic 103486 new
Bulgari Octo Roma Worldtimer Hands-on Watch Bvlgari
£7,512
+ £84 for shipping
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4.89 (584)
US
Bulgari D8889 pre-owned United Kingdom, Shropshire
Bulgari CH35S
£1,000
Excl. shipping
Private Seller
UK
Bulgari Yellow gold 29mm Quartz SQ29GL pre-owned
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Bulgari Quadrato 18K (0,750) Gold Unisex Ref. SQ29GL Klassiker
£1,727
+ £73 for shipping
Sold by Chrono24
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Bulgari Yellow gold 20mm Quartz BJ01 pre-owned
Bulgari Parentesi
£10,087
+ £84 for shipping
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5.00 (10)
US
Bulgari Yellow gold 19mm Quartz BB 19 2T pre-owned United Kingdom, London
Bulgari Tubogas BB 19 2T 18k White and Yellow Gold
£3,350
Free shipping
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4.80 (124)
UK
Bulgari Steel 38mm Automatic SCB38S pre-owned United Kingdom, Birmingham
Bulgari Scuba Diagono Chronograph
£1,750
Free shipping
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4.70 (50)
UK
Bulgari Steel 35mm Quartz 103433 new
Bulgari Serpenti Tubogas 2022
£7,428
+ £84 for shipping
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4.70 (110)
US
Bulgari 40mm 102469 pre-owned
Bulgari Octo Finissimo Extra Thin Skeleton 102469 40mm Rose...
£14,095
+ £84 for shipping
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4.85 (195)
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Bulgari Steel 41mm Automatic 102963 pre-owned
Bulgari Octo Roma Green Dial Middle East LE Stainless Steel...
£7,386
+ £84 for shipping
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4.83 (374)
US
Bulgari Platinum 40mm Automatic CH 40 PL pre-owned
Bulgari Rattrapante Chronograph Platinum
£8,272
+ £84 for shipping
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4.89 (584)
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Bulgari Steel 43mm Automatic 103467 pre-owned United Kingdom, London
Bulgari Octo Finissimo Chronograph
£9,995
+ £42 for shipping
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4.80 (431)
UK
Bulgari Automatic BB38SGAUTO pre-owned United Kingdom, Cheltenham
Bulgari
£2,250
Excl. shipping
Private Seller
UK
Bulgari Steel 29mm Quartz ST29S pre-owned United Kingdom, Melton Mowbray
Bulgari Quartz Ladies Watch St29s Solotempo
£499
Free shipping
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4.97 (116)
UK
Bulgari Yellow gold 26mm Quartz BB 26 GG pre-owned United Kingdom, London
Bulgari Diagono Ladies Wristwatch BB 26 GG | 18k Yellow Gold |...
£8,450
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4.80 (124)
UK
Bulgari Steel 41mm Automatic 102705 OC41C1SLD pre-owned
Bulgari Octo Roma Automatic 102705
£3,967
+ £106 for shipping
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4.90 (101)
US
Bulgari Gold/Steel 35mm Quartz 103070 SP35C11SPGD.2T new
Bulgari Serpenti Tubogas 2022
£13,505
+ £84 for shipping
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4.70 (110)
US
Bulgari Platinum 40mm 102028 pre-owned
Bulgari Octo Finissimo Extra Thin 40mm Platnium 102028 Black...
£14,095
+ £84 for shipping
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4.85 (195)
US
Bulgari Steel 23mm Quartz BB23SS pre-owned United Kingdom, Kings Langley
Bulgari Steel Quartz Ladies Watch Bb23ss Polished - Full Set....
£1,295
+ £42 for shipping
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4.89 (175)
UK
Bulgari Steel 30mm Quartz BB30SLD pre-owned
Bulgari
£1,182
+ £84 for shipping
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4.89 (584)
US
Bulgari Steel AA 39 S pre-owned
Bulgari Assioma
£2,532
+ £148 for shipping
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4.95 (14)
US
Bulgari 38mm Automatic SD 38 G pre-owned United Kingdom, Stamford
Bulgari BVLGARI 18K SD38G SCUBA WATCH WITH BLACK STRAP AND 18K...
£5,397
Excl. shipping
Private Seller
UK
Bulgari White gold 38mm Automatic ACW38G
Bulgari DIAGONO CHRONOGRAPH 38MM WHITE GOLD RUBBER STRAP GRAY...
£5,909
+ £84 for shipping
Professional dealer
4.83 (374)
US
Bulgari Steel 41.5mm Automatic BB 41 S / 102 355 new United Kingdom, London
Bulgari | REF. BB 41 S | Blue Dial | Stainless Steel | 2016
£3,950
Free shipping
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4.80 (124)
UK
Bulgari Platinum 35mm Automatic AT35PL AUT pre-owned
Bulgari Anfiteatro AT35PL AUT Platinum NOS LTD
£7,344
+ £106 for shipping
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4.90 (101)
US
Bulgari Steel 35mm Quartz 101816 SP35C6SDS.1T new
Bulgari Serpenti 2022
£5,909
+ £84 for shipping
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4.70 (110)
US
Bulgari Titanium 40mm Automatic 102711 pre-owned
Bulgari Octo Finissimo
£7,069
+ £84 for shipping
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4.85 (376)
US

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.


5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.