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Chrono24 - Great Britain
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Increase Your Sales

Learn what you can do to create more attractive listings and improve your sales chances.

Tip 1

Use High-Quality Images

Take high-quality pictures of your watch from every angle.

The number of images you upload to your listing has a significant impact on its appeal. Photos are the best way for potential buyers to get a feel for the watch's condition. Ideally, you should upload at least 8 images.

Learn more about taking good photos. You can find out how to create great images at home without using professional camera equipment in our guide.

Tip 2

Set the Right Price

Setting a realistic price increases your sales chances. Make sure it's a sum you'd be willing to accept without going overboard. Don't forget any accessories or if you have the original box and papers! This increases your watch's value.

Keep in mind that professional dealers can generally demand higher prices than private sellers. This is because commercial dealers must provide a warranty on the item.

If you're unsure about setting a price, have your watch appraised for free.

Tip 3

Write a Detailed Description

In your listing, you can describe the watch's condition and details in your own words. This is especially important when selling pre-owned watches, as buyers want to know about any and all signs of wear.

Listings with no or very little information often lead to more questions and uncertainty from potential buyers. In the worst case, the buyer will decide to take their business elsewhere.

Long-winded descriptions aren't any better, as the most relevant information gets lost among unnecessary details. The ideal length is between 750 and 1,700 characters, including spaces.

Tip 4

Provide All the Basic Information

When creating a listing on Chrono24, you'll find a wide selection of fields to fill in with details about your watch. Providing as much information as possible increases your chances of finding a buyer.

Potential buyers are most interested in the year of production, case material, band material, dial color, and movement. We recommend filling in as many of the optional fields as you can so that your listing will also show up in very specific searches.