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Rolex GMT Master II 16710 Coke Oysterband K-Serie All Black +...
£11,911
Seller
Uhrenkapital
482
DE
Rolex GMT-Master II Fat Lady Coke MK II Stainless Steel 16760...
£13,999
Seller
Xupes.com
236
UK
Rolex GMT-Master II 16710 'Coke' - Box & Papers - 12-Month Wty
£11,500
Seller
Bloombar Watches
134
UK
Rolex GMT-Master II Coke Bezel 16710 Gents Watch - 2000
£8,800
Seller
The Luxury Hut
41
UK
Rolex GMT-Master II 16710 Coke
£8,098
Seller
Guarded Crown
19
US
Rolex 1989 GMT-Master II "Coke" 16710 Box & Papers, Rolex ...
£9,495
Seller
Pomerance Boutique
120
UK
Rolex GMT-Master II 16710 'Coke' Stainless Steel Automatic...
£8,200
Free shipping
Seller
Luxxstyle
 
US
Rolex GMT Master II "Coke" 16760
£10,620
Free shipping
Seller
WatchBox
524
US
Rolex 16710 GMT II, Error dial, 3186 Movement, Coke Bezel
£17,960
Seller
Universal Time Company of NY, Inc.
46
US
Rolex Stainless Steel Rolex Date Gmt Master II Black Dial Coke...
£10,168
Seller
Sumpters Jewelry
26
US
Rolex GMT-Master II Rectangular Dial Coke Stainless Steel...
£12,999
Seller
Xupes.com
236
UK
Rolex GMT-Master II Steel Black/Red 'Coke' Bezel on Oyster [1999]
£7,586
Seller
Stein Diamonds
132
US
Rolex Oyster Perpetual GMT-Master II 16710 ORIGINAL COKE BEZEL
£9,431
Free shipping
Seller
Sky Diamonds
164
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
£9,505
Free shipping
Seller
SwissWatchExpo
229
US
Rolex GMT Master II 16710 A Serial Faded Coke Insert Box & Papers
£10,959
Free shipping
Seller
AIS Watches
8
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless Steel
£7,951
Free shipping
Seller
Quality Diamonds
71
US
Rolex RARE RECTANGULAR 2008 Rolex GMT-Master 2 16710 Coke...
£9,670
Free shipping
Seller
Collectors1946
238
US
Rolex GMT-Master II Stainless Steel Black Dial Coke 16710
Price on request
Seller
EuroWatch OC
 
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
£10,210
Seller
Time Trade & Trust
56
US
Rolex GMT-Master II Coke Fat Lady MK1 Stainless Steel 16760 -...
£24,999
Seller
Xupes.com
236
UK
Rolex 16710 GMT-Master II Error Dial, Coke Bezel 40mm Steel
£8,201
Free shipping
Seller
Swiss Wrist
79
US
Rolex GMT-Master II Steel Black/Red Coke Bezel Mens 40mm Watch...
£7,750
Seller
Jewels in Time
98
US
Rolex Gmt Master Ii Black Red Coke Bezel Mens Watch 16710 Box...
£9,013
Free shipping
Seller
SwissWatchExpo
229
US
Rolex GMT-Master II Coke
£8,197
Free shipping
Seller
AJ Watches
253
US
Rolex Gmt-master II 16710 Mens Automatic Watch Coke Bezel...
£7,541
Seller
Empire Time Inc
73
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
£7,340
Free shipping
Seller
Certified Luxury Watches
131
US
Rolex GMT Master II Coke Bezel Steel Automatic Watch 16710...
£7,135
Free shipping
Seller
Interwatches
337
US
Rolex GMT-Master II E-Serial 1991 Tritium Red Black COKE Unpolish
£11,891
Seller
Time Trade & Trust
56
US
Rolex GMT-Master II Coke Rectangular Dial Stainless Steel...
£10,799
Seller
Xupes.com
236
UK
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
£9,837
Free shipping
Seller
Time for Wholesale
71
US
Rolex GMT Master II Oyster Perpetual Ref 16710 Coke Bezel 40mm...
£10,657
Seller
The Sutor House
60
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
£9,341
Free shipping
Seller
SwissWatchExpo
229
US
Rolex GMT Master II 16710 Steel Coke Red-Black 1994 Box/Paper/...
£10,534
Seller
Swiss Time Buyers
27
US
Rolex Coke Gmt Master II 16710 W Serial Men's Auto Watch Ss...
£7,541
Seller
Empire Time Inc
73
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
£8,160
Seller
DeMesy Fine Watches
115
US
Rolex Stainless Steel GMT Master II Coke Bezel 40mm 16710 Box...
£8,029
Seller
Capetown Diamond Corporation
24
US
Rolex GMT Master II 16710 Coke Bezel Mens Watch
£7,380
Free shipping
Seller
Phigora
259
US
Rolex Gmt Master II Coke 16710 Black/red 40mm Steel Oyster MINT
£8,364
Seller
Diamonds East International
85
US
Rolex 16710
£8,037
Seller
Diamond & Jewelry Gallery
 
US
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
£12,297
Seller
Luxury of Watches
51
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
£8,685
Free shipping
Seller
SwissWatchExpo
229
US
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
£8,033
Seller
Swiss Time Buyers
27
US
Rolex Gmt-master II 16710 In Steel With Coke Bezel
£6,971
Free shipping
Seller
Vintage Watches Miami
28
US
Rolex Gmt-Master II Coke
£10,537
Seller
Juwelier Burger, since 2001
1104
NL
Rolex 1989 GMT-Master II With Red And Black (Coke) Bezel Jubilee
£10,251
Seller
Arnold Jewelers
9
US
Rolex GMT Master II 16710 Pepsi Oysterband Z-Serie Rectangular...
£13,743
Seller
Uhrenkapital
482
DE
Rolex GMT-Master II No Hole Coke Full Set 2006
£11,452
Seller
Ro-Times Luxury Watches e.U.
171
AT
Rolex GMT-Master II 16710 Coke Nerver Polished 1995
£14,569
Free shipping
Seller
Watchesnorte SL
314
ES
Rolex GMT-Master II Coke Custom Ceramic Black/Red 116710
£9,837
Seller
Luxury of Watches
51
US
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
£12,827
Seller
Juwelier Ralf Häffner
1084
DE
Rolex GMT-Master II (40mm) Ref.: 16710 Coke mit Box & Papieren...
£12,819
Seller
Juwelier & Leihhaus Leopold
59
DE
Rolex GMT-Master II Coke Bezel Stainless Steel 40MM "R Series"
£11,376
Seller
Gallery Rare Ltd.
163
JP
Rolex Gmt-Master II Coke
£8,237
Seller
Juwelier Burger, since 2001
1104
NL
Rolex GMT-Master II Coke
£11,356
Seller
Diamondinvest Watches
18
SE
Rolex GMT-Master II Fat Lady Coke MK II Roestvrij Staal 16760...
£14,504
Seller
Xupes.nl
32
NL
Rolex GMT Master II 16710 Coke bezel Full Set 1989
£9,392
Seller
Watches Management
129
IT
Rolex GMT Master II "Coke" 16710 Steel Papers ca. 1995 W-Serie
£9,346
Seller
Uhren Menze
62
DE
Rolex GMT Master II Coke Stahl 16710 2002 Box
£9,437
Seller
Juwelier Edmund Arnold GmbH
85
DE
Rolex GMT Master II Coke rot schwarz Stahl Automatik Armband...
£9,896
Seller
Juwelier Ralf Häffner
1084
DE
Rolex GMT Master II 16710 « Coke » Tritium Full Set
£9,575
Seller
Watchour SARL
21
LU
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.