Leader in secure luxury watch purchases and sales since 2003
Chrono24 - Great Britain

Our Most Popular Models


View

Sort by

Information about the ranking of search resultsLearn more
Omega Seamaster 166.010 Very good Steel 35mm Automatic United Kingdom, Leeds
Promoted
Omega Seamaster Date Serviced July 2022/12 Month Warranty 1967
£1,495
Free shipping
Professional dealer
4.69 (74)
UK
Omega Seamaster 168.022 Very good Steel 36mm Automatic United Kingdom, Leeds
Promoted
Omega Seamaster Day Date 'Sparkle Dial' Serviced June 2022 /...
£1,395
Free shipping
Professional dealer
4.69 (74)
UK
Omega 175.0083 Very good Yellow gold 39mm Automatic
Promoted
Omega Speedmaster Chronograph Reduced 18K Yellow Gold 175.0083...
£6,887
Free shipping
Professional dealer
4.81 (805)
NL
Rolex GMT-Master II 126710BLNR-0002 Unworn Steel 40mm Automatic
Promoted
Rolex GMT-Master II Batgirl Jubilee
£18,193
+ £52 for shipping
Professional dealer
4.85 (820)
ES
Rolex Lady-Datejust 6917 Very good Steel 26mm Automatic
Promoted
Rolex Lady Datejust Steel and 18k Gold with Grey Diamond and...
£4,275
+ £131 for shipping
Professional dealer
4.80 (41)
US
IWC Portuguese Perpetual Calendar IW503202 New Rose gold 44.2mm Automatic United Kingdom, London SW3 1NX
Promoted
IWC Portuguese Perpetual Calendar - IW503202
£24,092
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Lady-Datejust 69173 Very good Gold/Steel 26mm Automatic
Promoted
Rolex Ladies Rolex 26mm Two Tone Black MOP Mother of Pearl...
£5,078
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex GMT-Master II 2022 Batman NEW Unworn Oyster Bracelet...
£18,795
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Patek Philippe Calatrava 3919G Very good White gold 33mm Manual winding
Promoted
Patek Philippe Calatrava 3919 Weißgold
£10,829
Free shipping
Professional dealer
4.91 (73)
DE
Chopard Mille Miglia 168550-3001 Very good Steel Automatic
Promoted
Chopard Mille Miglia GMT Limited Edition Chronograph Automatic...
£2,920
+ £135 for shipping
Professional dealer
4.86 (261)
US
Rolex Oyster Perpetual 36 126000 Steel 36mm Automatic United Kingdom, London
Promoted
Rolex 126000 Oyster Perpetual 36 'Yellow' - Discontinued
£18,495
Free shipping
Professional dealer
4.93 (215)
UK
Rolex Daytona 116520 Very good Steel 40mm Automatic United Kingdom, Kent
Rolex Daytona 116520 Panna / Pannacotta / Cream dial box...
£36,995
Free shipping
Professional dealer
4.87 (85)
UK
Rolex Datejust 41 126300 New Steel 41mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Datejust 41
£9,500
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Lady-Datejust 6917 Very good Gold/Steel 26mm Automatic
Promoted
Rolex Lady DateJust 26 Blue Vignette Diamond Dial Steel and...
£4,741
+ £131 for shipping
Professional dealer
4.80 (41)
US
Breitling Endurance Pro X82310D91B1S1 New Plastic 44mm Quartz United Kingdom, London SW3 1NX
Promoted
Breitling Endurance Pro - X82310D91B1S1
£3,153
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Datejust 31 68274 Very good Steel 31mm Automatic
Promoted
Rolex 31mm Datejust with custom Blue Vignette Diamond Dial+...
£8,421
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex Yacht-Master 40 126622 New Steel 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex 2022 Yacht-Master 40 Rhodium Dial New Unworn Full Set...
£15,495
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Breitling Navitimer 7806 Very good Steel 41mm Manual winding
Promoted
Breitling Navitimer 7806 Valjoux 7740 1973
£5,631
Free shipping
Professional dealer
4.91 (73)
DE
Rolex Submariner Date 126610LN New Steel 41mm Automatic United Kingdom, London
Promoted
Rolex 2021 Submariner Date 41mm Unworn Box And Papers 126610LN
£12,750
Free shipping
Professional dealer
4.96 (41)
UK
Rolex Oyster Perpetual 41 124300 Very good Steel 41mm Automatic United Kingdom, London
Promoted
Rolex 124300 Oyster Perpetual 'Yellow' - Box & Papers
£21,000
Free shipping
Professional dealer
4.93 (215)
UK
Jaeger-LeCoultre Reverso Classique 252.8.47 Very good Steel 23mm Quartz United Kingdom, Kent
Jaeger-LeCoultre Reverso Classique quartz 252.8.47
£3,395
Free shipping
Professional dealer
4.87 (85)
UK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United Kingdom, London
Promoted
Rolex 2020 GMT-Master II Batman Jubilee Batgirl Full Set...
£16,450
+ £42 for shipping
Professional dealer
4.87 (30)
UK
Rolex Lady-Datejust 6917 Very good Gold/Steel 26mm Automatic
Promoted
Rolex Lady DateJust 26mm Blue Vignette Diamond Dial Steel and...
£4,385
+ £131 for shipping
Professional dealer
4.80 (41)
US
IWC Big Pilot IW503001 New Ceramic 46.5mm Automatic United Kingdom, London, SW3 1NX
Promoted
IWC Big Pilot Rodeo Drive Perpetual Calendar Edition - IW503001
£26,665
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Datejust 36 116234 Very good Steel 36mm Automatic
Promoted
Rolex 36mm Datejust New Style Custom Diamond Bezel, White...
£10,327
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex Yacht-Master 37 268622 New Steel 37mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex Yacht-Master 37 Rhodium Dial Unworn Partial Stickers 268622
£10,995
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Rolex Daytona 116523 Very good Gold/Steel 40mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Daytona
£25,000
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Day-Date 36 18238 Very good Yellow gold 36mm Automatic United Kingdom, London
Promoted
Rolex Yellow Gold Day-Date 36 1995 Factory Champagne Diamond...
£16,500
Free shipping
Professional dealer
4.96 (41)
UK
Rolex Datejust 41 126334 Very good White gold 41mm Automatic United Kingdom, London
Promoted
Rolex Datejust 41mm Stainless Steel Blue Dial - ref 126334
£10,500
+ £25 for shipping
Professional dealer
UK
Rolex Explorer 214270 Very good Steel 39mm Automatic United Kingdom, Kent
Rolex Explorer 214270 full set Uk 160 box papers 39mm
£8,695
Free shipping
Professional dealer
4.87 (85)
UK

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic United Kingdom, London
Promoted
Rolex 2021 GMT-Master II Pepsi Unworn Full Set 126710BLRO
£18,990
+ £42 for shipping
Professional dealer
4.87 (30)
UK
Rolex Day-Date 40 228206 Very good Platinum 40mm Automatic United Kingdom, London
Promoted
Rolex Day-Date 40 "Box and International Guarantee"
£62,500
+ £50 for shipping
Professional dealer
4.92 (22)
UK
Breitling Superocean II 44 A17392D7/BD68 New Steel 44mm Automatic United Kingdom, London SW3 1NX
Promoted
Breitling Superocean II 44 Steel - ref A17392D7/BD68
£3,826
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Datejust 31 68274 Very good Gold/Steel 31mm Automatic
Promoted
Rolex Women's Rolex 31mm Datejust Two Tone Vintage Fluted...
£7,740
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex Milgauss 116400GV New Steel 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex Milgauss 2022 Black Dial New Unworn Full Set 116400GV
£12,395
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Sea-Dweller Deepsea
£14,900
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Explorer 124270 New Steel 36mm Automatic United Kingdom, London
Promoted
Rolex 2022 Explorer 1 36mm Unworn Box And Papers 124270
£8,250
Free shipping
Professional dealer
4.96 (41)
UK
Audemars Piguet Royal Oak 56175ST Very good Steel 33mm Quartz United Kingdom, N3 2DN
Promoted
Audemars Piguet Royal Oak Blue Dial 33mm Stainless Steel 56175ST
£15,495
Free shipping
Professional dealer
4.92 (28)
UK
Rolex Datejust 36 16220 Very good Steel 36mm Automatic United Kingdom, Kent
Rolex Datejust 36 ref 16220 complete set Y serial 2004
£5,695
Free shipping
Professional dealer
4.87 (85)
UK
Rolex GMT-Master II 126720VTNR New Steel 40mm Automatic United Kingdom, London
Promoted
Rolex GMT-Master II Sprite 2022 Unworn Box Papers 126720VTNR
£29,500
+ £42 for shipping
Professional dealer
4.87 (30)
UK
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United Kingdom, MANCHESTER
Promoted
Rolex Sky-dweller
£25,900
+ £80 for shipping
Professional dealer
4.85 (83)
UK
Breitling Avenger V32395101/B1X1 New Titanium 45mm Automatic United Kingdom, London
Promoted
Breitling Avenger Automatic GMT 45 Night Mission - ref...
£3,987
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Datejust 36 16030 Very good Steel 36mm Automatic
Promoted
Rolex Pink String 36mm Datejust S/S Oyster Perpetual Diamond...
£10,074
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex Milgauss 116400GV New Steel 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex Milgauss Black Dial 2021 New & Unworn 116400GV
£11,995
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Rolex Datejust 36 126200 New Steel 36mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Datejust 36
£7,750
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United Kingdom, London
Promoted
Rolex 2022 Sea-Dweller Deepsea James Cameron Unworn Box And...
£14,750
Free shipping
Professional dealer
4.96 (41)
UK
Rolex Submariner Date 126613LB-0002 Unworn Gold/Steel 41mm Automatic United Kingdom, London
Promoted
Rolex Oyster Perpetual Date Submariner 41mm
£15,854
+ £130 for shipping
Professional dealer
4.74 (51)
IE
Rolex Submariner (No Date) 5513 Very good Steel 40mm Automatic United Kingdom, Kent
Rolex Submariner 1977 ref 5513 matt dial
£14,795
Free shipping
Professional dealer
4.87 (85)
UK
Rolex Datejust 36 126234 New Steel 36mm Automatic United Kingdom, London
Promoted
Rolex 2021 Datejust 36 Fluted Bezel Jubilee Bracelet Blue Dial...
£9,800
+ £42 for shipping
Professional dealer
4.87 (30)
UK
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic United Kingdom, London
Promoted
Rolex Datejust 36 126234 "Full Set" Diamond Dial
£10,300
+ £50 for shipping
Professional dealer
4.92 (22)
UK
Rolex Submariner Date 116613LB New Gold/Steel 40mm Automatic United Kingdom, London SW3 1NX
Rolex Submariner Date 116613LB
£19,750
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Lady-Datejust 69174 Very good Steel 26mm Automatic
Promoted
Rolex Ladies Rolex Silver String 26mm Datejust S/S Oyster...
£7,868
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex GMT-Master II 126715CHNR New Rose gold 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex GMT-Master II Root Beer Full Rose Gold 2021 NEW Unworn...
£45,995
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Rolex Day-Date 40 228235-0001 Very good Rose gold 40mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Day-date 40 Mm Sundust
£42,500
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic United Kingdom, London
Promoted
Rolex 2022 Rose Gold Day-Date 40 Olive Green Dial Unworn Box...
£52,750
+ £42 for shipping
Professional dealer
4.96 (41)
UK
Rolex Datejust Oysterquartz 17014 Very good Steel 36mm Quartz United Kingdom, London
Promoted
Rolex Oysterquartz Datejust 17014
£6,750
Free shipping
Professional dealer
4.76 (583)
UK
Patek Philippe Calatrava 2591 Very good Yellow gold Manual winding United Kingdom, Kent
Patek Philippe Calatrava 2591 35mm w/ original papers, mint...
£8,495
Free shipping
Professional dealer
4.87 (85)
UK
Rolex Datejust 41 126300-0013 New Steel 41mm Automatic United Kingdom, London
Promoted
Rolex Datejust 41 Wimbledon Smooth Bezel Oyster Bracelet Full...
£9,800
+ £42 for shipping
Professional dealer
4.87 (30)
UK
Rolex Oyster Precision 6694 Good Steel 34mm Manual winding
Promoted
Rolex Oysterdate Precision 6694 Silver Dial SS Vintage 1968...
£2,959
+ £82 for shipping
Professional dealer
4.88 (58)
US
Rolex Datejust 36 126200 New Steel 36mm Automatic United Kingdom, London, SW3 1NX
Rolex Datejust 36 - ref 126200
£8,950
+ £90 for shipping
Professional dealer
4.86 (99)
UK
Rolex Datejust 36 16030 Very good Steel 36mm Automatic
Promoted
Rolex 36mm Datejust S/S White Diamond Dial Baguette Oyster...
£10,074
+ £84 for shipping
Professional dealer
4.78 (517)
US
Rolex Milgauss 116400GV New Steel 40mm Automatic United Kingdom, CH60 7RJ
Promoted
Rolex Milgauss Blue Dial 2022 New Unworn 116400GV
£13,295
+ £50 for shipping
Professional dealer
4.95 (33)
UK
Rolex Day-Date 40 228239 New White gold 40mm Automatic United Kingdom, Milton Keynes
Promoted
Rolex Day-Date 40
£46,000
Free shipping
Professional dealer
4.88 (7)
UK
Rolex Datejust 41 126334 New Steel 41mm Automatic United Kingdom, London
Promoted
Rolex Datejust 41 Fluted Bezel Jubilee Bracelet Rhodium Grey...
£11,750
Free shipping
Professional dealer
4.96 (41)
UK

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.