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Rolex Submariner Date 16610LV Very good Steel 40mm Automatic United Kingdom, London
TOP
Rolex Submariner Kermit Mark IV Z Series Unpolished almost unworn
£13,450
Free shipping
Verified Dealer
UK
Rolex Day-Date II 218239 Very good White gold 41mm Automatic
TOP
Rolex Day-Date Il 41mm 218239
£21,453
Verified Dealer
36
ZA
Rado Ceramica R21702172 New Ceramic 31.7mm Quartz
TOP
Rado Ceramica
£1,318
Verified Dealer
719
IT
Oris Aquis Date 01 733 7730 4135-07 8 24 05PEB New Steel 43.5mm Automatic
TOP
Oris Men's 01 733 7730 4135-07 8 24 05PEB Aquis Watch
£1,271
Verified Dealer
2332
DE
Rolex Oyster Perpetual Date 1503 Very good Yellow gold 34mm Automatic
TOP
Rolex Oyster Perpetual Date 18kt Yellow Gold Mens Vintage Watch
£3,735
Verified Dealer
39
US
Vacheron Constantin Fiftysix 4400E/000A-B437 New Steel 40mm Automatic
TOP
Vacheron Constantin Fiftysix Day Date Power Reserve
£8,640
Verified Dealer
30
US
Omega Genève 136.041 Very good Steel 34mm Manual winding
TOP
Omega Geneve Winding Quick Date Steel Vintage Wrist Watch 1969s
£664
Free shipping
Verified Dealer
107
US
Breguet Type XX - XXI - XXII 3820TI Very good Titanium 39mm Automatic
TOP
Breguet Transatlantique 3820TI Titanium Black dial 39mm...
£5,691
Verified Dealer
32
US
Raymond Weil Nabucco 7850-BSF-05207 Unworn Titanium 46mm Automatic
TOP
Raymond Weil Nabucco Rivoluzione II Titanium/Carbon Fiber
£1,495
Free shipping
Verified Dealer
156
US
Rolex Submariner 6205 Very good Steel Automatic United Kingdom, London
TOP
Rolex Rare Early Submariner 'Pre Sub' Dial, pencil hands
Price on request
Free shipping
Verified Dealer
 
UK
Piaget Dancer 80317K81 Good Yellow gold 23mm Quartz
TOP
Piaget Dancer
£4,984
Verified Dealer
 
US
Ebel Tarawa 9656J21 New Steel 28mm Automatic
TOP
Ebel New Ladies' Tarawa 9656J21 Stainless Steel 28MM Quartz
£536
Free shipping
Verified Dealer
536
US
Rolex Datejust II 116300 Very good Steel 41mm Automatic
TOP
Rolex Datejust II SS 41mm White Rainbow Dial & Bezel Watch
£8,096
Free shipping
Verified Dealer
18
US
Rolex Milgauss 116400GV New Steel Automatic United Kingdom, NORTH WALES
TOP
Rolex MILGAUSS – GREEN GLASS – 40MM – 116400GV – STICKERS
£8,240
Verified Dealer
67
UK
Rolex Lady-Datejust 6917 Very good Gold/Steel 26mm Automatic
TOP
Rolex Lady-Datejust Purple Diamond Dial Fluted Bezel 26mm
£2,139
Free shipping
Verified Dealer
39
US
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic United Kingdom, Holmes Chapel
TOP
Rolex Daytona 116518LN Gold Paul Newman Dial
£25,500
Verified Dealer
 
UK
Rolex Datejust 16013 Good Gold/Steel 36mm Automatic United Kingdom, HAYES
TOP
Rolex Datejust 16013 36mm Blue Jubilee
£3,999
Verified Dealer
8
UK
Tudor Prince Oysterdate 7966 Very good Steel 34mm Automatic United Kingdom, Norwich
TOP
Tudor Prince Oysterdate 7966 – 1962
£1,950
Verified Dealer
154
UK
Breitling Super Avenger II A13371111B1S2 New Steel 48mm Automatic United Kingdom, Edinburgh
TOP
Breitling Super Avenger II - NEW MAY 2020
£3,400
Verified Dealer
37
UK
Omega Constellation Ladies 1262.30.00 Fair Gold/Steel 23mm Quartz United Kingdom, BANGOR ,  CO.DOWN , Northern Ireland
TOP
Omega Constellation Ladies 1998
£950
Verified Dealer
43
UK
Omega Seamaster Diver 300 M 2221.80.00 Good Steel 41mm Quartz United Kingdom, Rustington
Omega Seamaster Diver 300 M
£1,995
Verified Dealer
 
UK
Patek Philippe Aquanaut 5164A-001 Unworn Steel 40.8mm Automatic United Kingdom, Newcastle Upon Tyne
TOP
Patek Philippe Aquanaut 2019 Full Set 5164A
£44,000
Verified Dealer
26
UK
Rolex Datejust Oysterquartz 17013 New Gold/Steel Quartz United Kingdom, NORTH WALES
TOP
Rolex OysterQuartz Datejust - Steel & 18ct Gold - 17013 - NOS
£9,975
Verified Dealer
67
UK
Rolex Datejust 1601 Very good Steel 36mm Automatic
TOP
Rolex Datejust Silver Rainbow Dial Rainbow Bezel 36mm
£4,308
Free shipping
Verified Dealer
39
US
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United Kingdom, Holmes Chapel
TOP
Rolex Sky-Dweller 326934 Blue Dial stainless Steel Nov 2019
£19,250
Verified Dealer
 
UK
Rolex Datejust 16013 Very good Gold/Steel 36mm Automatic
TOP
Rolex Mens Datejust Steel-18K Yellow Gold Blue Diamond Dial
£6,563
Free shipping
Verified Dealer
94
US
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic United Kingdom, Norwich
TOP
Rolex Sea Dweller 16600 – 2004
£7,950
Verified Dealer
154
UK
Hublot Classic Fusion 45, 42, 38, 33 mm 542.NX.1171.RX New Titanium 42mm Automatic United Kingdom, London
TOP
Hublot Classic Fusion Automatic Titanium 42mm
£3,931
Verified Dealer
454
UK
Breitling Chrono Cockpit B13358 Very good Gold/Steel 39mm Automatic United Kingdom, BANGOR ,  CO.DOWN , Northern Ireland
TOP
Breitling Chrono Cockpit
£3,050
Verified Dealer
43
UK
Rolex Lady-Datejust 69173 Very good Gold/Steel 26mm Automatic United Kingdom, Rustington
Rolex 26mm Lady-Datejust
£4,995
Verified Dealer
 
UK
Tudor Submariner 9411/0 Very good Steel 40mm Automatic United Kingdom, Macclesfield
TOP
Tudor Submariner Snowflake
£7,995
Verified Dealer
214
UK
Rolex Cellini 5241/6 Very good United Kingdom, NORTH WALES
TOP
Rolex Cellini 5241/6 - Platinum - 38mm - Ice Blue Dial
£7,950
Verified Dealer
67
UK
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.01 Steel 41mm Automatic United Kingdom, London
Audemars Piguet 15400ST.OO.1220ST.01 Royal Oak 41mm - Box...
£19,950
Free shipping
Verified Dealer
169
UK
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United Kingdom, Holmes Chapel
TOP
Rolex GMT-Master II 126710BLNR UNWORN Stickered
£12,400
Verified Dealer
 
UK
Rolex Datejust 116233 Very good Gold/Steel 36mm Automatic
TOP
Rolex Mens Datejust Steel - 18K Gold Champagne Diamond Dial
£6,044
Free shipping
Verified Dealer
94
US
Hublot Classic Fusion Racing Grey 511.NX.7071.LR Good Titanium 45mm Automatic United Kingdom, Whitby- North Yorkshire
Hublot Classic Fusion Racing Grey- 2018 Box & Papers
£3,999
Verified Dealer
108
UK
Zenith El Primero Original 1969 03.2150.400/69.M2150 New Steel 38mm Automatic United Kingdom, London
TOP
Zenith El Primero Original 1969 Chronograph Steel 38mm
£5,025
Verified Dealer
454
UK
Eberhard & Co. Chrono 4 31043 Unworn Steel 40mm Automatic United Kingdom, BANGOR ,  CO.DOWN
TOP
Eberhard & Co. Chrono 4 Bellissimo 65 brilliant Diamond Bezel...
£3,975
Verified Dealer
43
UK
Omega Seamaster Diver 300 M 2598.80 Very good Steel Automatic United Kingdom, Rustington
Omega Seamaster Diver 300 M
£2,395
Verified Dealer
 
UK
Rolex Datejust Oysterquartz 17013 Very good Gold/Steel 36mm Quartz United Kingdom, Macclesfield
TOP
Rolex Datejust Oysterquartz
£3,750
Verified Dealer
214
UK
Rolex Daytona 116519LN New White gold United Kingdom, NORTH WALES
TOP
Rolex DAYTONA OYSTERFLEX 18CT WHITE GOLD – 116519LN – NEW UNUSED
£28,400
Verified Dealer
67
UK
Rolex Datejust 126334 Gold/Steel 41mm Automatic United Kingdom, London
Rolex 126334 Datejust 41 Wimbledon - White Gold Bezel Complete...
£8,750
Free shipping
Verified Dealer
169
UK
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic United Kingdom, Holmes Chapel
TOP
Rolex Sea-Dweller RED 126600 UNWORN 2020
£12,500
Verified Dealer
 
UK
Rolex Daytona 116520 Very good Steel 40mm Automatic United Kingdom, London
Rolex Daytona 116520
£13,950
Free shipping
Verified Dealer
556
UK
Rolex Daytona 116500LN Very good Steel 40mm Automatic United Kingdom, Whitby- North Yorkshire
Rolex Daytona Ceramic- White Dial- 2016 Box & Papers
£18,999
Verified Dealer
108
UK
Patek Philippe Calatrava 5196R-001 Good Rose gold 37mm Manual winding United Kingdom, London
TOP
Patek Philippe Calatrava Small Seconds Rose Gold Brown...
£12,356
Verified Dealer
454
UK
Omega Constellation 368.1201 Unworn Steel 36mm Automatic United Kingdom, BANGOR ,  CO.DOWN , Northern Ireland
TOP
Omega Constellation Automatic Stainless Steel Watch 36mm
£1,999
Verified Dealer
43
UK
Breitling Chronomat 44 GMT AB042011/BB56 Very good Steel 44mm Automatic United Kingdom, Rustington
Breitling Chronomat 44 GMT
£4,995
Verified Dealer
 
UK
Rolex Explorer 1016 Very good Steel 36mm Automatic United Kingdom, Macclesfield
TOP
Rolex Explorer Gilt Swiss only dial
£16,750
Verified Dealer
214
UK
Rolex Datejust 116201 Very good Automatic United Kingdom, NORTH WALES
TOP
Rolex DATEJUST ROSE GOLD & STEEL - BLUE DIAMOND DIAL -116201
£7,750
Verified Dealer
67
UK
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic United Kingdom, London
TOP
Rolex Day-Date 40 18ct Yellow Gold Champagne Dial 228238
£26,495
Verified Dealer
106
UK
Rolex GMT-Master II 116719BLRO Very good White gold 40mm Automatic United Kingdom, Holmes Chapel
TOP
Rolex GMT-Master II 18K White 116719BLRO
£27,500
Verified Dealer
 
UK
Audemars Piguet Royal Oak Selfwinding 15300OR.OO.D088CR.02 Very good Rose gold 39mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Selfwinding 15300OR.OO.D088CR.02
£17,500
Free shipping
Verified Dealer
556
UK
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic United Kingdom, Whitby- North Yorkshire
Rolex GMT-Master II ceramic-2015 Box & Papers & 2019 Rolex...
£9,999
Verified Dealer
108
UK
Omega Seamaster 300 233.30.41.21.01.001 New Steel 41mm Automatic United Kingdom, London
TOP
Omega Seamaster 300 Automatic Steel Black Dial 41mm
£3,652
Verified Dealer
454
UK
Rolex 16013 Good Gold/Steel 36mm Automatic United Kingdom, BANGOR ,  CO.DOWN , Northern Ireland
TOP
Rolex Oyster Perpetual 36mm, steel and yellow gold,champagne dial
£4,300
Verified Dealer
43
UK
TAG Heuer SLR CAG7010.BA0254 Very good Steel 47mm Quartz United Kingdom, Rustington
TAG Heuer SLR
£1,850
Verified Dealer
 
UK
Rolex Submariner Date 16800 Very good Steel 40mm Automatic United Kingdom, Macclesfield
TOP
Rolex Submariner Date matt dial
£11,750
Verified Dealer
214
UK
Rolex Submariner Date 16610 Very good Steel 40mm Automatic United Kingdom, London
Rolex 16610 SUBMARINER - DATE MEN MINT WATCH YEAR 2000
£8,250
Verified Dealer
12
UK
Rolex GMT-Master II 116710LN Steel 40mm Automatic United Kingdom, London
Rolex 116710LN GMT-Master II All Black - Box & Certificate
£8,950
Free shipping
Verified Dealer
169
UK
Tudor Prince Oysterdate 92413 Very good Gold/Steel 26mm Automatic United Kingdom, Sheffield
TOP
Tudor Princess Oysterdate 18K Yellow Gold/Steel- Ref. 92413
£1,190
Verified Dealer
215
UK
Rolex Submariner Date 116610LN Very good Steel 40mm Automatic United Kingdom, London
Rolex Submariner Date 116610LN
£8,250
Free shipping
Verified Dealer
556
UK
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic United Kingdom, Whitby- North Yorkshire
Rolex GMT-Master II Coke Bezel- 16710- 2001 with Rolex Papers
£9,499
Verified Dealer
108
UK
Audemars Piguet Royal Oak Selfwinding 15500ST.OO.1220ST.03 New Steel 41mm Automatic United Kingdom, London
TOP
Audemars Piguet Royal Oak Selfwinding Steel Black Dial 41mm
£21,874
Verified Dealer
454
UK

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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