Popular Models

Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

No results found.
Your selection
Clear selection

No results found.
Your selection
Clear selection

No results found.
Basic information
Style of watch
Watch type
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Crystal
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Rolex Lady-Datejust 178273 Very good Gold/Steel 31mm Automatic
TOP
Rolex Datejust 31 Like New
£7,452
Verified Dealer
338
ES
Breitling Avenger Bandit E1338310/M534 Very good Titanium 45mm Automatic
TOP
Breitling Avenger Bandit Titanium 45mm Dial
£2,835
Free shipping
Verified Dealer
429
US
Omega Speedmaster 3506.31.00 Very good Steel 42mm Automatic
TOP
Omega Speedmaster Legend Schumacher
£4,192
Free shipping
Verified Dealer
FR
Patek Philippe Nautilus 5726A-001 New Steel 40.5mm Automatic
TOP
Patek Philippe Nautilus 5726
£53,564
Verified Dealer
5
SK
Chopard Mille Miglia 168571-3001 Very good Steel 44mm Automatic
TOP
Chopard Mille Miglia GTS Chronometer Chronograph Mint w. Box
£2,760
Verified Dealer
186
US
Rolex Oyster Precision 6424 Good Steel 36mm Manual winding
TOP
Rolex Oyster Precision Winding RARE SIZE 36mm Steel Men's...
£3,154
Free shipping
Verified Dealer
156
US
Patek Philippe Gondolo 5124G-011 Very good White gold 43mm Manual winding
TOP
Patek Philippe Gondolo 5124G-011
£17,314
Free shipping
Verified Dealer
1183
US
Rolex Explorer II 16570 Good Steel 40mm Automatic United Kingdom, HAYES
TOP
Rolex Explorer II 16570 Polar Dial
£5,750
Free shipping
Verified Dealer
75
UK
Patek Philippe Calatrava 5212A-001 Steel 40mm Automatic United Kingdom, London
TOP
Patek Philippe 5212A-001 Calatrava 'Weekly Calendar' -...
£37,995
Free shipping
Verified Dealer
209
UK
Rolex Cellini Prince 5441 Very good White gold United Kingdom, Gateshead
TOP
Rolex Cellini Prince 18ct White Gold 5441/9
£7,600
Verified Dealer
271
UK
Omega Speedmaster Professional Moonwatch 311.92.44.30.01.002 New Ceramic United Kingdom, Billericay
TOP
Omega Alinghi Dark Side of The Moon (NEW SPECIAL EDITION)
£8,500
Verified Dealer
12
UK
Rolex Lady-Datejust 179163 Very good Gold/Steel 26mm Automatic United Kingdom
TOP
Rolex Lady Datejust 179163 – 2015 – Full Set
£5,250
Verified Dealer
191
UK
Rolex Submariner (No Date) 14060M Very good Steel 40mm Automatic United Kingdom, Edinburgh
TOP
Rolex Submariner Non Date "4-Liner" (COSC) 14060M - 2012 FULL...
£9,100
Verified Dealer
52
UK
Fortis B-42 Flieger 656.10.141 Very good Steel 42mm Automatic
TOP
Fortis FLIEGER B-42 AVIATIS AEROMASTER DAWN CHRONOGRAPH
£1,104
Verified Dealer
186
US
Omega Genève 135.033 Good Steel 41mm Automatic
TOP
Omega Dynamic Automatic Men's Wrist Watch 1970s
£788
Free shipping
Verified Dealer
156
US
Patek Philippe Aquanaut 5164A-001 Very good Steel 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel-Time 5164A-001
£50,443
Free shipping
Verified Dealer
1183
US
Frederique Constant Manufacture Slimline Moonphase FC-705S4S6 New Steel Automatic
TOP
Frederique Constant Slimline Moonphase Automatic FC-705S4S6
£1,503
Verified Dealer
303
US
Ulysse Nardin Freak 2303-270/03 Titanium 43mm Automatic United Kingdom, London
TOP
Ulysse Nardin 2303-270/03 Freak X 43mm Titanium - Box &...
£16,950
Free shipping
Verified Dealer
209
UK
Rolex Day-Date 36 118238 Very good Yellow gold 36mm Automatic United Kingdom, Shrewsbury
Rolex Day-Date President 36mm 18K Yellow Gold, Amazing Faded...
£18,500
Free shipping
Verified Dealer
97
UK
Rolex Datejust 126334-0026 New Gold/Steel 41mm Automatic United Kingdom, Carlisle
TOP
Rolex Datejust
£9,200
Verified Dealer
95
UK
Tudor Black Bay Chrono M79350-0001 Very good Steel 41mm Automatic United Kingdom, Norwich
TOP
Tudor Black Bay Chronograph M79350 – 2019 – Full Set
£3,350
Verified Dealer
191
UK
Hublot Classic Fusion Chronograph 521.NO.1181.LR New Titanium 45mm Automatic United Kingdom
TOP
Hublot Classic Fusion Chronograph 2020
£8,943
Verified Dealer
162
UK
Chopard Grand Prix de Monaco Historique 168569-3001 Very good Titanium 44.5mm Automatic
TOP
Chopard Grand Prix De Monaco Historique Power Control
£2,760
Verified Dealer
186
US
Omega Genève 136.041 Good Steel 35mm Manual winding
TOP
Omega 1968s Genève Winidng Date Men's Vintage Wrist Watch
£709
Free shipping
Verified Dealer
156
US
Breitling Bentley B04 GMT NB0434E5/BE94 Very good Carbon 45mm Automatic
TOP
Breitling Bentley GMT B04 Limited Edition NB0434E5/BE94
£6,665
Free shipping
Verified Dealer
1183
US
Frederique Constant Slimline Automatic FC-723WR3S6 New Steel Automatic
TOP
Frederique Constant Slimline Power Reserve Automatic FC-723WR3S6
£1,302
Verified Dealer
303
US
Rolex GMT-Master 1675 Fair Steel 40mm Automatic United Kingdom, London
TOP
Rolex GMT-Master, Gilt Dial, PCG. Ref: 1675 (1960)
£19,500
Free shipping
Verified Dealer
203
UK
Patek Philippe Travel Time 5524G-001 Very good White gold 42mm Automatic United Kingdom, Shrewsbury
Patek Philippe Pilot Travel Time Blue Dial, 18K White Gold,...
£39,950
Free shipping
Verified Dealer
97
UK
Rolex Yacht-Master 40 16622 Very good Steel 40mm Automatic United Kingdom, Hertfordshire
TOP
Rolex Yacht-Master, 2001 Ref 16622, sought after Blue Dial,...
£8,499
Verified Dealer
32
UK
IWC Portuguese Chronograph 371401 Very good Steel 41mm Automatic United Kingdom, Norwich
TOP
IWC 371401 Portugieser Chronograph – 2007 – Full Set
£4,250
Verified Dealer
191
UK
Patek Philippe Nautilus 5980/1AR-001 Very good Gold/Steel 40.5mm Automatic United Kingdom, Carlisle
TOP
Patek Philippe Nautilus
£76,980
Verified Dealer
95
UK
Rolex GMT-Master II 126710BLNR Very good Steel 40mm Automatic United Kingdom, Brackley
TOP
Rolex "GMT-Master II ""Batman"" 2019"
£13,375
Verified Dealer
24
UK
Hublot Spirit of Big Bang 647.NX.1137.RX New Titanium 42mm Automatic United Kingdom
TOP
Hublot Spirit of Big Bang 2020
£12,017
Verified Dealer
162
UK
Blancpain Villeret Quantième Complet 6654 1127 55B Very good Steel 40mm Automatic
TOP
Blancpain Villeret Quantieme Complet 6654-1127-55B
£7,848
Free shipping
Verified Dealer
1183
US
Frederique Constant Manufacture Classic FC-750N4H4 New Gold/Steel Automatic
TOP
Frederique Constant Classic Hybrid Manufacture Automatic...
£1,582
Verified Dealer
303
US
Rolex Lady-Datejust 69173 Very good Gold/Steel 26mm Automatic United Kingdom, London
TOP
Rolex Datejust Ladies Bimetal with Blue Diamond Dial, 69173
£4,250
Free shipping
Verified Dealer
203
UK
Rolex Datejust II 116334 Very good Steel 41mm Automatic United Kingdom, Shrewsbury
Rolex Datejust II Steel & 18K White Gold Mens 41mm Watch B&Ps
£7,950
Free shipping
Verified Dealer
97
UK
Omega Speedmaster Professional Moonwatch 145.012 Very good Steel 42mm Manual winding United Kingdom, Tunbridge Wells
TOP
Omega Speedmaster - 145.012-67 - Extract - Fully Serviced
£7,845
Verified Dealer
58
UK
Tudor Tiger Prince Date 79280P Very good Steel 39mm Automatic United Kingdom, Norwich
TOP
Tudor Tiger Prince Date 79280P – 1999 – Full Set
£3,650
Verified Dealer
191
UK
Tudor Black Bay S&G 79733N Very good Gold/Steel 41mm Automatic United Kingdom, London
TOP
Tudor Black Bay Steel & Gold 79733N mint with box & papers, 2019
£3,190
Verified Dealer
346
UK
Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic United Kingdom, Brackley
TOP
Rolex Submariner
£9,300
Verified Dealer
24
UK
Rolex Daytona 116528 Very good Yellow gold 40mm Automatic United Kingdom, London
TOP
Rolex Daytona Black Diamonds 2018
£33,536
Verified Dealer
162
UK
Rolex Submariner Date 116613LN Very good Gold/Steel 40mm Automatic United Kingdom, London
TOP
Rolex Submariner Date 116613LN Bi-Metal 40mm Black Dial - Full...
£11,000
Verified Dealer
101
UK
Rolex Lady-Datejust 79173 Very good Gold/Steel 26mm Automatic
TOP
Rolex Datejust Steel-18K Yellow Gold Champagne Diamond Dial
£4,536
Verified Dealer
103
US
Tudor Black Bay M79230R-0012 Unworn Steel 41mm Automatic United Kingdom, London
TOP
Tudor Black Bay Red, Steel Bracelet. Ref: 79230R (Unworn 2020)
£2,700
Free shipping
Verified Dealer
203
UK
Hublot Big Bang 44 mm 301.SL.1008.RX Fair Steel 44mm Automatic United Kingdom, Shrewsbury
Hublot Big Bang 44 mm Chocolate PVD Chronograph 44mm Mens Watch
£5,500
Free shipping
Verified Dealer
97
UK
Patek Philippe Aquanaut 5164A-001 Good Steel 40.8mm Automatic United Kingdom, London
Patek Philippe Aquanaut Travel Time 5164A-001
£39,500
Free shipping
Verified Dealer
24
UK
Rolex 177210 Very good Steel 31mm Automatic United Kingdom, Ampthill
Rolex 177210 With Custom Diamond Bezel
£3,750
Free shipping
Verified Dealer
 
UK
Omega Seamaster 166.032 Very good Steel 36mm Automatic United Kingdom, London
TOP
Omega Seamaster Day Date 166.032 excellent condition, 1969
£980
Verified Dealer
346
UK
Rolex Datejust 126300 New Steel 41mm Automatic
TOP
Rolex Datejust Blue Dial 41 mm 126300 New 2020 Unworn
£7,732
Free shipping
Verified Dealer
165
ES
Omega Seamaster Diver 300 M 210.30.44.51.01.001 New Steel 44mm Automatic United Kingdom, London
TOP
Omega Seamaster Diver 300 M Chronograph
£4,844
Verified Dealer
162
UK
Rolex Submariner Date 16613 Very good Gold/Steel 40mm Automatic United Kingdom, London
TOP
Rolex Submariner Date 16613 Bi-Metal Blue Dial 1993 – Rolex...
£8,250
Verified Dealer
101
UK
Omega Seamaster Diver 300 M 25418000 Very good Steel 41mm Quartz United Kingdom, Guildford,Surrey
Omega Seamaster
£2,450
Verified Dealer
89
UK
Rolex Lady-Datejust 69173 Very good Gold/Steel 26mm Automatic United Kingdom, London
TOP
Rolex Ladies Datejust Steel & Gold, White Roman Numeral Dial....
£3,950
Free shipping
Verified Dealer
203
UK
Breitling X82310A51B1S1 Unworn Quartz United Kingdom, Shrewsbury
Breitling Endurance Pro Mens Watch
£2,500
Free shipping
Verified Dealer
97
UK
Patek Philippe Annual Calendar Chronograph 5960/01G-001 Very good White gold 40.5mm Automatic United Kingdom, London
Patek Philippe Annual Calendar Chronograph
£38,625
Free shipping
Verified Dealer
24
UK
Rolex GMT-Master II 16713 Very good Gold/Steel 40mm Automatic United Kingdom, Bishop's Stortford
TOP
Rolex GMT-Master II Stainless Steel & Yellow Gold 16713 -...
£9,299
Free shipping
Verified Dealer
368
UK
IWC Portuguese Chronograph IW371445 Very good Steel 41mm Automatic United Kingdom, London
TOP
IWC Portuguese IW371604 mint with box & papers, 2016
£4,625
Verified Dealer
346
UK
Rolex Explorer 214270 New Steel 39mm Automatic
TOP
Rolex Explorer 214270 Unworn New 2020
£6,940
Free shipping
Verified Dealer
165
ES
Omega 2900-1 Very good Steel Manual winding United Kingdom, Tunbridge Wells
TOP
Omega Ref. 2900-1, Tropical Dial - Serviced
£995
Verified Dealer
58
UK
Rolex Daytona 116520 Very good Steel 40mm Automatic United Kingdom, London
TOP
Rolex Daytona 116520 Steel 40mm White Dial -2004 – Rolex...
£16,500
Verified Dealer
101
UK
Omega Speedmaster Professional Moonwatch 311.32.42.30.04.003 New Steel 42mm Manual winding United Kingdom, London
Omega Speedmaster Moonwatch New Snoopy Award Apollo 13 Silver...
£42,500
Verified Dealer
236
UK
Rolex Sea-Dweller Deepsea 116660 Very good Steel 44mm Automatic United Kingdom, Guildford,Surrey
Rolex Sea-Dweller Deepsea
£12,250
Verified Dealer
89
UK
Tudor Fastrider Black Shield 42000CR Very good Ceramic 42mm Automatic United Kingdom, Shrewsbury
Tudor Fastrider Black Shield Mens Watch B&Ps
£2,650
Free shipping
Verified Dealer
97
UK

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


You might also be interested in: