Buyer Protection Authenticity Guarantee Why Chrono24? United Kingdom  | GBP
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Rolex Daytona
TOP
Rolex Daytona
£11,711
Seller
TIME TRADER
 
PL
Rolex Daytona
TOP
Rolex Daytona
£11,711
Seller
TIME TRADER
 
PL
Bulova 96B258 Special Edition Moon Chronograph Watch
TOP
Bulova 96B258 Special Edition Moon Chronograph Watch
£549
Seller
WatchNation Limited
10
UK
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
£267,131
Free shipping
Seller
Watch Hunter
 
US
Cartier Calibre De (10898)
TOP
Cartier Calibre De (10898)
£6,868
Free shipping
Seller
Chronostore
95
US
Omega Speedmaster Moon
Omega Speedmaster Moon
£2,800
Seller
Precision Watches
11
UK
Rolex Datejust 41mm Blue Diamond Dial Diamonds Bezel
TOP
Rolex Datejust 41mm Blue Diamond Dial Diamonds Bezel
£9,459
Seller
Official Luxury Items OÜ
 
EE
Hublot Spirit of Big Bang Sapphire
TOP
Hublot Spirit of Big Bang Sapphire
£56,213
Free shipping
Seller
WatchesofMayfair.com
193
UK
Rolex 18k W/Gold Unworn Pavé Diamond Dial Daytona B&P...
TOP
Rolex 18k W/Gold Unworn Pavé Diamond Dial Daytona B&P...
£95,000
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
65
UK
Rolex Day-Date 36 Everose Diamond & Ruby 118205
TOP
Rolex Day-Date 36 Everose Diamond & Ruby 118205
£18,995
Free shipping
Seller
ChronoEdge
63
UK
Hublot Classic Fusion Aerofusion Moonphase Skeleton Dial
TOP
Hublot Classic Fusion Aerofusion Moonphase Skeleton Dial
£10,300
Free shipping
Seller
Global Watch Shop
UK
Frederique Constant Classics Manufacture FC-710MC4H4
TOP
Frederique Constant Classics Manufacture FC-710MC4H4
£2,225
Seller
WatchNation Limited
10
UK
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
£19,081
Free shipping
Seller
Watch Hunter
 
US
Rolex 228235 chbdp
TOP
Rolex 228235 chbdp
£32,437
Free shipping
Seller
Chronostore
US
Rolex Daytona P Series Cream/Pana dial UNWORN
TOP
Rolex Daytona P Series Cream/Pana dial UNWORN
£24,950
Seller
The Watch Collector Ltd.
18
UK
Roamer SOLEURE CHRONO
TOP
Roamer SOLEURE CHRONO
£404
Seller
uhren-zubehoer.de
21
DE
Hublot Big Bang Unico Magic Sapphire
TOP
Hublot Big Bang Unico Magic Sapphire
£41,151
Free shipping
Seller
WatchesofMayfair.com
193
UK
Rolex Sea-Dweller Deepsea Stainless Steel Gents 116660 - W3785
TOP
Rolex Sea-Dweller Deepsea Stainless Steel Gents 116660 - W3785
£10,995
Free shipping
Seller
Xupes.com
54
UK
Rolex GMT-Master II 116713LN
TOP
Rolex GMT-Master II 116713LN
£8,550
Free shipping
Seller
JPA Watch Company Ltd
8
UK
Patek Philippe Nautilus 5980R Rose Gold & Leather
TOP
Patek Philippe Nautilus 5980R Rose Gold & Leather
£46,000
Free shipping
Seller
Global Watch Shop
UK
Maurice Lacroix Pontos Day Date PT6358-SS001-331-1
Maurice Lacroix Pontos Day Date PT6358-SS001-331-1
£1,375
Seller
WatchNation Limited
10
UK
Audemars Piguet Offshore Royal Oak Royal Blue NEW
TOP
Audemars Piguet Offshore Royal Oak Royal Blue NEW
£15,646
Seller
Noblesse LP
5
UK
Rolex Day-Date 40
TOP
Rolex Day-Date 40
£26,000
Seller
WatchTraderUK
 
UK
Rolex Datejust
TOP
Rolex Datejust
£8,400
Free shipping
Seller
Chase Hattan
8
UK
Omega Speedmaster 'Speedy Tuesday' UNWORN
TOP
Omega Speedmaster 'Speedy Tuesday' UNWORN
£6,750
Seller
Tempo and Time Ltd
UK
Vacheron Constantin Traditionnelle World Time - Limited Edition
TOP
Vacheron Constantin Traditionnelle World Time - Limited Edition
£35,709
Free shipping
Seller
WatchesofMayfair.com
193
UK
Rolex Explorer II 16570
TOP
Rolex Explorer II 16570
£5,250
Free shipping
Seller
Swiss Watch Trader
 
UK
Omega Seamaster 300m Automatic Co-Axial 212.30.41.20.03.001
TOP
Omega Seamaster 300m Automatic Co-Axial 212.30.41.20.03.001
£2,495
Free shipping
Seller
JPA Watch Company Ltd
8
UK
Audemars Piguet Royal Oak Tourbillon
TOP
Audemars Piguet Royal Oak Tourbillon
£82,000
Free shipping
Seller
Global Watch Shop
UK
Hamilton X-Wind Automatic H77616533
Hamilton X-Wind Automatic H77616533
£1,100
Seller
WatchNation Limited
10
UK
Panerai Luminor Sealand Purdey Hawk 2005 B&P Unworn Mens...
TOP
Panerai Luminor Sealand Purdey Hawk 2005 B&P Unworn Mens...
£10,995
Free shipping
Seller
WT Time Pieces
22
UK
Rolex Sky-Dweller
TOP
Rolex Sky-Dweller
£14,995
Seller
Chrono Wizard
 
UK
Roamer SEAROCK LADIES
TOP
Roamer SEAROCK LADIES
£269
Seller
uhren-zubehoer.de
21
DE
Corum Admiral's Cup, Leap Second 48, Ref: 895.931.06
TOP
Corum Admiral's Cup, Leap Second 48, Ref: 895.931.06
£7,880
Free shipping
Seller
Tempvs Ltd
47
UK
Hublot Ferrari Unico Titanium
TOP
Hublot Ferrari Unico Titanium
£18,665
Free shipping
Seller
WatchesofMayfair.com
193
UK
Panerai Radiomir 1940 3 Days Ceramica PAM00577
TOP
Panerai Radiomir 1940 3 Days Ceramica PAM00577
£6,370
Free shipping
Seller
ChronoEdge
63
UK
Omega Seamaster Planet Ocean 232.30.44.22.03.001
TOP
Omega Seamaster Planet Ocean 232.30.44.22.03.001
£4,350
Free shipping
Seller
JPA Watch Company Ltd
8
UK
Audemars Piguet Royal Oak Offshore Chrono Rose Gold 26470.OR.1...
TOP
Audemars Piguet Royal Oak Offshore Chrono Rose Gold 26470.OR.1...
£45,500
Free shipping
Seller
Global Watch Shop
UK
Seiko Prospex  'Special Edition' Automatic Divers...
Seiko Prospex 'Special Edition' Automatic Divers...
£549
Seller
WatchNation Limited
10
UK
Omega Seamaster Commanders Watch
TOP
Omega Seamaster Commanders Watch
£4,500
Free shipping
Seller
Swiss Watch Trader
 
UK
Seiko Grand Seiko GMT
TOP
Seiko Grand Seiko GMT
£2,995
Seller
Private seller
 
UK
Roamer SOLEURE AUTOMATIC
TOP
Roamer SOLEURE AUTOMATIC
£468
Seller
uhren-zubehoer.de
21
DE
Parmigiani Fleurier Tonda Metropolitaine
TOP
Parmigiani Fleurier Tonda Metropolitaine
£5,250
Seller
Watches Of Westminster
22
UK
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
TOP
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
£13,396
Free shipping
Seller
WatchesofMayfair.com
193
UK
De Grisogono Instrumento Tino Acier Automatic 2 Time Zone...
TOP
De Grisogono Instrumento Tino Acier Automatic 2 Time Zone...
£3,500
Free shipping
Seller
Tempvs Ltd
47
UK
Omega Seamaster 300m Automatic Co-Axial 212.30.41.20.01.003
TOP
Omega Seamaster 300m Automatic Co-Axial 212.30.41.20.01.003
£2,495
Free shipping
Seller
JPA Watch Company Ltd
8
UK
Rolex Sky-Dweller Rose Gold Chocolate Dial 326935
TOP
Rolex Sky-Dweller Rose Gold Chocolate Dial 326935
£29,500
Free shipping
Seller
Global Watch Shop
UK
Hamilton Pan Europ Automatic H35405741
Hamilton Pan Europ Automatic H35405741
£795
Seller
WatchNation Limited
10
UK
Rolex GMT-Master II | DATE: 14-10-17
Rolex GMT-Master II | DATE: 14-10-17
£6,250
Free shipping
Seller
Watchni.co.uk
 
UK
TAG Heuer Aquaracer 300M
TAG Heuer Aquaracer 300M
£1,295
Free shipping
Seller
PRESTIGE WATCHES AND JEWELLERY
9
UK
Omega First Omega In Space FOIS Speedmaster Professional...
Omega First Omega In Space FOIS Speedmaster Professional...
£3,250
Free shipping
Seller
Montpellier Jewellers Ltd
 
UK
Urban Jürgensen Big8
Urban Jürgensen Big8
£13,700
Free shipping
Seller
A Collected Man
5
UK
A. Lange & Söhne Zeitwerk
TOP
A. Lange & Söhne Zeitwerk
£50,384
Free shipping
Seller
WatchesofMayfair.com
193
UK
Ulysse Nardin Hourstriker Oil Pump Rose Gold - 6106-131/E2-oil
Ulysse Nardin Hourstriker Oil Pump Rose Gold - 6106-131/E2-oil
£63,348
Seller
H&Y Jewellery
12
UK
IWC Pilot Double Chronograph Antoine de Saint Exupéry Edition
TOP
IWC Pilot Double Chronograph Antoine de Saint Exupéry Edition
£6,250
Free shipping
Seller
JPA Watch Company Ltd
8
UK
Rolex Unworn Daytona 2015 5 Year Warranty Black Dial
Rolex Unworn Daytona 2015 5 Year Warranty Black Dial
£12,500
Seller
Swiss Horology
 
UK
Alpina Yacht Timer Regatta Countdown AL880LBG4V6
TOP
Alpina Yacht Timer Regatta Countdown AL880LBG4V6
£1,999
Seller
WatchNation Limited
10
UK
Rolex Datejust
Rolex Datejust
£5,000
Free shipping
Seller
Watchni.co.uk
 
UK
Rolex Sky-Dweller Unworn Steel 326932
Rolex Sky-Dweller Unworn Steel 326932
£15,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
65
UK
Audemars Piguet Royal Oak Openworked 41mm
TOP
Audemars Piguet Royal Oak Openworked 41mm
£43,995
Seller
Private seller
 
UK
Audemars Piguet ROYAL OAK Anniversary
TOP
Audemars Piguet ROYAL OAK Anniversary
£21,170
Seller
Spritz srl
10
IT
Blancpain Ultraplate
TOP
Blancpain Ultraplate
£6,405
Free shipping
Seller
WatchesofMayfair.com
193
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.