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Louis Erard Excellence 61233AA22
TOP
Louis Erard Excellence 61233AA22
£1,913
Seller
WatchNation Limited
54
UK
Luminox Herren Uhr Tony Kanaan Chronograph 1147 Series 1140 Neu
TOP
Luminox Herren Uhr Tony Kanaan Chronograph 1147 Series 1140 Neu
£310
Seller
Thomas Schiesl
206
DE
IWC Big Pilot Bronze
TOP
IWC Big Pilot Bronze
£9,740
Seller
Harley's Time LLC
63
US
Graham Swordfish
TOP
Graham Swordfish
£4,314
Seller
Chronorelojes, S.L.
9
ES
Patek Philippe Nautilus 5711A Blue Dial
Patek Philippe Nautilus 5711A Blue Dial
£38,995
Seller
Pristine Watches London
 
UK
Tissot T-Race
Tissot T-Race
£575
Seller
Stephen Hughes Limited
 
UK
Omega 60th Anniversary 1957 - Trilogy Set Limited Edition 557
Omega 60th Anniversary 1957 - Trilogy Set Limited Edition 557
£23,300
Seller
Chronos Aeon Ltd
 
UK
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak
Price on request
Seller
Swisstimemachine
5
UK
Rolex Submariner Date
Rolex Submariner Date
£13,950
Seller
Box and Docs Ltd
 
UK
Hamilton Jazzmaster Open Heart
Hamilton Jazzmaster Open Heart
£590
Seller
Sarah Layton Jewellers
 
UK
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
£52,038
BrandBoutique Member
Les Ateliers deMonaco SARL
Patek Philippe 5271p
Patek Philippe 5271p
£245,000
Seller
UK Bullion Ltd
 
UK
Cartier Santos 100 Xl Chronograph 17ct Natural Diamonds
TOP
Cartier Santos 100 Xl Chronograph 17ct Natural Diamonds
£10,969
Seller
Watch My Diamonds
96
US
Cartier Ballon Bleu 42mm Steel and Gold
Cartier Ballon Bleu 42mm Steel and Gold
£6,295
Seller
Pristine Watches London
 
UK
GC X69118l2S Ladies Sport Class XL-S Glam Ceramic Watch
GC X69118l2S Ladies Sport Class XL-S Glam Ceramic Watch
£279
Seller
Its Watch Time Ltd
 
UK
Omega Speedmaster Moonwatch Apollo XVII 45th Anniversary LE
Omega Speedmaster Moonwatch Apollo XVII 45th Anniversary LE
£5,300
Seller
Chronos Aeon Ltd
 
UK
Panerai Radiomir Egiziano
Panerai Radiomir Egiziano
£24,000
Seller
Swisstimemachine
5
UK
Rolex Sky-Dweller 326934 Blue Dial  Unworn  Box & Papers
TOP
Rolex Sky-Dweller 326934 Blue Dial Unworn Box & Papers
£15,882
Seller
Austins Watches Inc.
156
US
Hamilton Khaki Field
Hamilton Khaki Field
£540
Seller
Sarah Layton Jewellers
 
UK
Nautilus Atlantic
Nautilus Atlantic
£850
Seller
Divewatch
6
UK
Jacob & Co. Five Time Zone Diamond Dial Mens 47 mm Watch JC-42DA
TOP
Jacob & Co. Five Time Zone Diamond Dial Mens 47 mm Watch JC-42DA
£2,266
Free shipping
Seller
LovinTyme
76
US
Zenith El Primero
TOP
Zenith El Primero
£7,035
Free shipping
Seller
Iceberg Jewelers
138
US
Franck Muller Vanguard
Franck Muller Vanguard
£11,295
Seller
Pristine Watches London
 
UK
Armani AR5906 Tazio Ladies Watch
Armani AR5906 Tazio Ladies Watch
£129
Seller
Its Watch Time Ltd
 
UK
Omega Speedmaster Moonwatch CK 2998 Limited Edition
Omega Speedmaster Moonwatch CK 2998 Limited Edition
£5,050
Seller
Chronos Aeon Ltd
 
UK
Panerai Officine Panerai Radiomir 1936 California PAM 00249
Panerai Officine Panerai Radiomir 1936 California PAM 00249
£8,950
Seller
Swisstimemachine
5
UK
Rolex Original 1984 Unpolished Datejust Champagne Dial w Rolex...
TOP
Rolex Original 1984 Unpolished Datejust Champagne Dial w Rolex...
£3,022
Seller
Austins Watches Inc.
156
US
Hamilton Jazzmaster Viewmatic
Hamilton Jazzmaster Viewmatic
£470
Seller
Sarah Layton Jewellers
 
UK
Omega Speedmaster Professional - Moonwatch - 311.30.42.30.01.005
Omega Speedmaster Professional - Moonwatch - 311.30.42.30.01.005
£2,871
Seller
Hoboken Watch
 
US
Jacob & Co. . Valentin Yudashkin Green Python Diamond Men's...
TOP
Jacob & Co. . Valentin Yudashkin Green Python Diamond Men's...
£1,434
Free shipping
Seller
LovinTyme
76
US
Cartier La Dona WE60086I 18K Pink Gold Ladies Watch
TOP
Cartier La Dona WE60086I 18K Pink Gold Ladies Watch
£14,372
Free shipping
Seller
Iceberg Jewelers
138
US
Rolex Datejust Yellow Gold 31mm Green diamond set IV dial
Rolex Datejust Yellow Gold 31mm Green diamond set IV dial
£13,995
Seller
Pristine Watches London
 
UK
Versace VAH040016 Men's V-Race Chronograph Watch
Versace VAH040016 Men's V-Race Chronograph Watch
£799
Seller
Its Watch Time Ltd
 
UK
Omega Seamaster Planet Ocean Winter Olympics PyeongChang 2018
Omega Seamaster Planet Ocean Winter Olympics PyeongChang 2018
£4,950
Seller
Chronos Aeon Ltd
 
UK
Panerai Luminor Marina Left Handed Pam00026
Panerai Luminor Marina Left Handed Pam00026
£7,250
Seller
Swisstimemachine
5
UK
Omega Speedmaster Date
TOP
Omega Speedmaster Date
£2,375
Seller
PRESTIGE WATCHES AND JEWELLERY
174
UK
Hamilton Jazzmaster Viewmatic
Hamilton Jazzmaster Viewmatic
£850
Seller
Sarah Layton Jewellers
 
UK
Omega Speedmaster FOIS First Omega in Space
Omega Speedmaster FOIS First Omega in Space
£3,098
Seller
Hoboken Watch
 
US
Jacob & Co. . Five Time Zone Red Glitter Dial Watch JCM-81
TOP
Jacob & Co. . Five Time Zone Red Glitter Dial Watch JCM-81
£1,207
Free shipping
Seller
LovinTyme
76
US
Audemars Piguet Millenary Hand-Wound Ladies Rose Gold Diamond...
TOP
Audemars Piguet Millenary Hand-Wound Ladies Rose Gold Diamond...
£17,346
Seller
Guardian Of Time
529
UK
Rolex Datejust Steel and Gold 31mm Factory diamond bezel MOP Dial
Rolex Datejust Steel and Gold 31mm Factory diamond bezel MOP Dial
£8,995
Seller
Pristine Watches London
 
UK
Versace VAH030016 V-Race Men's Chronograph Watch
Versace VAH030016 V-Race Men's Chronograph Watch
£829
Seller
Its Watch Time Ltd
 
UK
Piaget NOS Ladies Coussinet G0A19520 18K Solid Yellow Gold...
TOP
Piaget NOS Ladies Coussinet G0A19520 18K Solid Yellow Gold...
£2,946
Free shipping
Seller
Luxury Horology
193
US
Rolex SS Ceramic GMT Master ll Black & Blue Insert 116710 Unworn
TOP
Rolex SS Ceramic GMT Master ll Black & Blue Insert 116710 Unworn
£8,696
Seller
Austins Watches Inc.
156
US
Rolex Datejust
TOP
Rolex Datejust
£7,606
Seller
Quarta Watches
 
IT
Hamilton Jazzmaster Viewmatic
Hamilton Jazzmaster Viewmatic
£980
Seller
Sarah Layton Jewellers
 
UK
Omega Seamaster - SMPc - Black
Omega Seamaster - SMPc - Black
£2,341
Seller
Hoboken Watch
 
US
Jacob & Co. . Valentin Yudashkin Purple Python Diamond Men's...
TOP
Jacob & Co. . Valentin Yudashkin Purple Python Diamond Men's...
£1,434
Free shipping
Seller
LovinTyme
76
US
Bulova Precisionist 98B181
Bulova Precisionist 98B181
£322
Seller
Tick Tock Shop
 
US
Rolex Day-Date yellow gold 36mm
Rolex Day-Date yellow gold 36mm
£16,995
Seller
Pristine Watches London
 
UK
Michael Kors MK5612 Mini Blair Ladies' Multi-function Watch
Michael Kors MK5612 Mini Blair Ladies' Multi-function Watch
£125
Seller
Its Watch Time Ltd
 
UK
Rolex Lady Datejust 31mm Chocolate Diamond Unworn
Rolex Lady Datejust 31mm Chocolate Diamond Unworn
£8,700
Seller
LaViano Jewelers
 
US
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak
£44,495
Seller
A Jewellers
 
UK
Audemars Piguet Royal Oak Chronograph
Audemars Piguet Royal Oak Chronograph
£39,370
Free shipping
Seller
Wrist Aficionado
 
US
Hamilton Intra-Matic
Hamilton Intra-Matic
£730
Seller
Sarah Layton Jewellers
 
UK
Omega Speedmaster Sapphire Sandwich - 311.30.42.30.01.002
Omega Speedmaster Sapphire Sandwich - 311.30.42.30.01.002
£3,098
Seller
Hoboken Watch
 
US
Rolex Sea-Dweller 126600 50th Anniversary
TOP
Rolex Sea-Dweller 126600 50th Anniversary
£10,500
Seller
JPA Watch Company Ltd
34
UK
Bulova 63B159
Bulova 63B159
£1,286
Seller
Tick Tock Shop
 
US
Mühle Glashütte Marinus GMT
Mühle Glashütte Marinus GMT
£1,430
Seller
Little Treasury Jewelers
 
US
Michael Kors MK3674 Slim Runaway Ladies Watch
Michael Kors MK3674 Slim Runaway Ladies Watch
£109
Seller
Its Watch Time Ltd
 
UK
Cartier Seatimer
Cartier Seatimer
£4,388
Seller
OROLOGI INC. dba FINE SWISS WATCHES
 
US
Cartier Pasha Seatimer Chronograph W31089M7
Cartier Pasha Seatimer Chronograph W31089M7
£5,976
Free shipping
Seller
CJ Charles Jewelers
 
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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