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Audemars Piguet Royal Oak Offshore 26470ST.OO.A028CR.01
TOP
Audemars Piguet Royal Oak Offshore 26470ST.OO.A028CR.01
£18,722
Seller
Uhren2000 GmbH
235
DE
Chopard Mille Miglia Edition Ref. 8998/ ungetragen
TOP
Chopard Mille Miglia Edition Ref. 8998/ ungetragen
£3,574
Seller
Chronometrie Pietzner GmbH
72
DE
Linde Werdelin SpidoSpeed Gold
Linde Werdelin SpidoSpeed Gold
£29,478
BrandBoutique Member
Linde Werdelin LTD
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
£37,937
Free shipping
Seller
Watch Hunter
 
US
Omega Speedmaster Automatic Chronograph Watch 324.18.38.40.05.001
TOP
Omega Speedmaster Automatic Chronograph Watch 324.18.38.40.05.001
£5,832
Free shipping
Seller
Inventory Adjusters
84
US
Piaget NOS Ladies Coussinet G0A19520 18K Solid Yellow Gold...
TOP
Piaget NOS Ladies Coussinet G0A19520 18K Solid Yellow Gold...
£3,221
Free shipping
Seller
Luxury Horology
112
US
Hublot Big Bang Unico
TOP
Hublot Big Bang Unico
£12,600
Seller
Watch Philosophy
 
UK
Audemars Piguet Royal Oak Chronograph 18ct Rose Gold
TOP
Audemars Piguet Royal Oak Chronograph 18ct Rose Gold
£27,162
Seller
David Summerfield Ltd
20
UK
Revue Thommen 17030.2137
TOP
Revue Thommen 17030.2137
£395
Seller
Click2Shop Limited
32
UK
Patek Philippe 5101p 10 Day Tourbillon Platinum Watch
TOP
Patek Philippe 5101p 10 Day Tourbillon Platinum Watch
£225,000
Free shipping
Seller
WT Time Pieces
25
UK
Hublot Big Bang Meca-10 King Gold 45 mm
TOP
Hublot Big Bang Meca-10 King Gold 45 mm
£27,142
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin SpidoSpeed Anthracite DLC
Linde Werdelin SpidoSpeed Anthracite DLC
£11,054
BrandBoutique Member
Linde Werdelin LTD
Oris Divers Sixty-Five Movember 01 733 7707 4084 - Unworn 2017
TOP
Oris Divers Sixty-Five Movember 01 733 7707 4084 - Unworn 2017
£1,800
Free shipping
Seller
Mark Worthington Jewellers
23
UK
Omega 1958 Vintage Mens Seamaster watch CAL 510 Sub Dial
TOP
Omega 1958 Vintage Mens Seamaster watch CAL 510 Sub Dial
£500
Free shipping
Seller
Vintage Omega Watch
6
UK
Louis Erard Excellence Moonphase 80231AA21.BDC51
TOP
Louis Erard Excellence Moonphase 80231AA21.BDC51
£1,750
Seller
WatchNation Limited
21
UK
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
£3,480
Free shipping
Seller
Watch Philosophy
 
UK
Omega De Ville Prestige Co Axial
TOP
Omega De Ville Prestige Co Axial
£1,850
Seller
David Summerfield Ltd
20
UK
Rolex submariner 16610 unworn
TOP
Rolex submariner 16610 unworn
£7,495
Free shipping
Seller
The Watch Collector Ltd.
31
UK
Omega Seamaster Planet Ocean
TOP
Omega Seamaster Planet Ocean
£3,700
Seller
Swiss Time Traders
 
UK
Hublot Big Bang Unico All Black Sapphire 45 mm
TOP
Hublot Big Bang Unico All Black Sapphire 45 mm
£45,147
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin SpidoSpeed Black DLC
Linde Werdelin SpidoSpeed Black DLC
£11,054
BrandBoutique Member
Linde Werdelin LTD
Rolex SkyDweller
TOP
Rolex SkyDweller
£13,500
Seller
WatchTraderUK
 
UK
Rolex Sea-Dweller Deepsea D-Blue
TOP
Rolex Sea-Dweller Deepsea D-Blue
£12,500
Free shipping
Seller
Swiss Watch Trader
 
UK
Louis Erard Heritage Moonphase 14910AA05
TOP
Louis Erard Heritage Moonphase 14910AA05
£650
Seller
WatchNation Limited
21
UK
Omega Speedmaster Racing
TOP
Omega Speedmaster Racing
£5,100
Free shipping
Seller
Watch Philosophy
 
UK
Rolex Lady-DateJust 26 18ct White Gold Diamond
TOP
Rolex Lady-DateJust 26 18ct White Gold Diamond
£14,000
Seller
David Summerfield Ltd
20
UK
Omega Speedmaster Speedy Tuesday
TOP
Omega Speedmaster Speedy Tuesday
£6,995
Free shipping
Seller
The Watch Collector Ltd.
31
UK
Omega Speedmaster 60th Anniversary Ltd Edition-UNWORN
TOP
Omega Speedmaster 60th Anniversary Ltd Edition-UNWORN
£7,150
Free shipping
Seller
M&J Watches Ltd
16
UK
A. Lange & Söhne 1815 Up/Down
TOP
A. Lange & Söhne 1815 Up/Down
£17,647
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin SpidoSpeed Carbon Green
Linde Werdelin SpidoSpeed Carbon Green
£15,660
BrandBoutique Member
Linde Werdelin LTD
Rolex Sky-Dweller
TOP
Rolex Sky-Dweller
£13,000
Seller
WatchTraderUK
 
UK
Omega Seamaster Planet Ocean Co Axial 45.5mm  232.30.46.21.01.002
TOP
Omega Seamaster Planet Ocean Co Axial 45.5mm 232.30.46.21.01.002
£3,400
Free shipping
Seller
JPA Watch Company Ltd
16
UK
Frederique Constant Classics Moonphase FC-335MC4P6
TOP
Frederique Constant Classics Moonphase FC-335MC4P6
£1,065
Seller
WatchNation Limited
21
UK
Omega Seamaster Diver 300M 'Commander'  212.32.41.20.0...
TOP
Omega Seamaster Diver 300M 'Commander' 212.32.41.20.0...
£3,550
Seller
The Watch Directory
46
UK
Franck Muller King Master Square Color Dreams 6000 18K Gold...
Franck Muller King Master Square Color Dreams 6000 18K Gold...
£31,108
Seller
Crown Pawn
 
US
Tudor Heritage Black Bay Bronze 'Bucherer' Edition NEW
TOP
Tudor Heritage Black Bay Bronze 'Bucherer' Edition NEW
£4,800
Seller
Tempo and Time Ltd
11
UK
Omega Speedmaster 57 ltd edition
TOP
Omega Speedmaster 57 ltd edition
£6,995
Free shipping
Seller
The Watch Collector Ltd.
31
UK
A. Lange & Söhne Datograph Up/Down
TOP
A. Lange & Söhne Datograph Up/Down
£52,322
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
£31,320
BrandBoutique Member
Linde Werdelin LTD
Rolex Day-Date 40
TOP
Rolex Day-Date 40
£23,000
Seller
WatchTraderUK
 
UK
Omega Seamaster Planet Ocean Gmt 232.30.44.22.03.001
TOP
Omega Seamaster Planet Ocean Gmt 232.30.44.22.03.001
£4,295
Free shipping
Seller
JPA Watch Company Ltd
16
UK
Maurice Lacroix AIKON AI1018-SS001-430-1
TOP
Maurice Lacroix AIKON AI1018-SS001-430-1
£760
Seller
WatchNation Limited
21
UK
Cartier 18k Rose Gold Unworn Fully Loaded Clé De Cartier HPI01039
TOP
Cartier 18k Rose Gold Unworn Fully Loaded Clé De Cartier HPI01039
£43,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
92
UK
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
TOP
Chopard L.U.C Tourbillon Heritage 161911-9001 RRP £152,800 Ltd Ed
£35,000
Seller
The Watch Directory
46
UK
Omega Seamaster Bullhead 225.12.43.50.01.001 - Unworn 2016
TOP
Omega Seamaster Bullhead 225.12.43.50.01.001 - Unworn 2016
£5,510
Free shipping
Seller
Mark Worthington Jewellers
23
UK
Ulysse Nardin Hourstriker Oil Pump Rose Gold - 6106-131/E2-oil
Ulysse Nardin Hourstriker Oil Pump Rose Gold - 6106-131/E2-oil
£62,975
Seller
H&Y Jewellery
13
UK
A. Lange & Söhne Richard Lange Perpetual Calendar Terraluna
TOP
A. Lange & Söhne Richard Lange Perpetual Calendar Terraluna
£139,847
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin Oktopus Double Date Carbon - Green
Linde Werdelin Oktopus Double Date Carbon - Green
£11,975
BrandBoutique Member
Linde Werdelin LTD
Audemars Piguet Rolex Oak Selfwinding 37mm 154510R.ZZ.12560R.01
TOP
Audemars Piguet Rolex Oak Selfwinding 37mm 154510R.ZZ.12560R.01
Price on request
Seller
WatchTraderUK
 
UK
Omega Seamaster Diver 300 M Rio Games 2016
TOP
Omega Seamaster Diver 300 M Rio Games 2016
£2,895
Free shipping
Seller
JPA Watch Company Ltd
16
UK
Hamilton Ventura  ELVIS80
TOP
Hamilton Ventura ELVIS80
£675
Seller
WatchNation Limited
21
UK
Rolex Submariner Date
Rolex Submariner Date
£8,700
Seller
Time Piece Trader Ltd
 
UK
Urban Jürgensen 1741 PT Perpetual Calendar Moonphase platinum...
Urban Jürgensen 1741 PT Perpetual Calendar Moonphase platinum...
£91,600
Free shipping
Seller
A Collected Man
6
UK
De Grisogono Instrumento Tino Acier Automatic 2 Time Zone...
TOP
De Grisogono Instrumento Tino Acier Automatic 2 Time Zone...
£3,500
Free shipping
Seller
Tempvs Ltd
65
UK
Rolex Unworn Full-Set Rolex Submariner 116610LV “Hulk”
Rolex Unworn Full-Set Rolex Submariner 116610LV “Hulk”
£8,350
Free shipping
Seller
Rolex Watch Trader
 
UK
A. Lange & Söhne 1815 Up/Down
TOP
A. Lange & Söhne 1815 Up/Down
£15,792
Free shipping
Seller
WatchesofMayfair.com
234
UK
Linde Werdelin Oktopus Moon Carbon
Linde Werdelin Oktopus Moon Carbon
£16,581
BrandBoutique Member
Linde Werdelin LTD
Rolex Datejust -  Steel and Rose Gold 116231 Jubilee Pink
Rolex Datejust - Steel and Rose Gold 116231 Jubilee Pink
£8,688
Seller
H&Y Jewellery
13
UK
Breitling Chronomat Blackbird Limited Edition A4436010/BB71/379A
TOP
Breitling Chronomat Blackbird Limited Edition A4436010/BB71/379A
£4,150
Free shipping
Seller
JPA Watch Company Ltd
16
UK
Alpina Seastrong Smartwatch AL-282LBGR4V6
TOP
Alpina Seastrong Smartwatch AL-282LBGR4V6
£495
Seller
WatchNation Limited
21
UK
Rolex Submariner Date
Rolex Submariner Date
£9,100
Seller
Time Piece Trader Ltd
 
UK
Cartier Santos 100 Large Diamond Set W20073X8
Cartier Santos 100 Large Diamond Set W20073X8
£7,495
Seller
Time 4 Diamonds DMCC Ltd
15
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.