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TOP
Zenith Chronograph Pilot Type 20 Tourbillon
£24,739
Free shipping
Seller
Chronotime
145
EE
TOP
Rolex Datejust 41 | Chocolate Brown Dial | Rose Steel Unworn...
£9,600
Seller
Freddie Keeble Watches & Diamonds
9
UK
TOP
Rolex Cosmograph Daytona 116500LN - Black Dial - Unworn 2019
£22,950
Seller
Miltons Diamonds
69
UK
TOP
B.R.M Skipper 6 Marlin edition
£3,344
Free shipping
Seller
Solexport International
FR
Rolex Prince
£9,431
Seller
Tarrytown Jewelers
227
US
TOP
Rolex 126710 BLNR GMT-Master II-UNWORN UK Watch July 2019
£15,750
Seller
M&J Watches Ltd
45
UK
TOP
Chopard Classic Racing Superfast Automatic Manufacture Power...
£3,279
Free shipping
Seller
Chronodynamix
121
US
TOP
TAG Heuer Carrera Calibre 36 Flyback CAR2B11.FC6235
£3,495
Free shipping
Seller
JPA Watch Company Ltd
85
UK
TOP
Breitling Superocean Héritage II 46 - 2019 Unworn
£3,435
Seller
Mark Worthington Jewellers
207
UK
TOP
Breguet Tradition rose gold 18K anthracite movement full set...
£15,485
Seller
TempoInverso.com / Gift and Communication LTD
18
UK
TOP
Rolex Sky-Dweller 326934 – Gents Watch – Blue Dial - Unworn 2019
£19,750
Seller
Miltons Diamonds
69
UK
TOP
Piaget Polo FortyFive, White Gold.
£12,950
Seller
Tempvs Ltd
147
UK
TOP
Tudor Heritage Chrono 70330N box & papers new UK CC160
£2,595
Seller
Vintage & Prestige
46
UK
Rolex Datejust Lady - Pearlmaster 34 Everose Gold - 32 Diamond...
£39,454
Seller
Timepiece Perfection
48
US
TOP
Breitling Premier B01 Chronograph 42 Panda Dial AB0118221G1X2
£4,719
Seller
Premium Watches
126
UK
TOP
Breitling Long Plaing Ref. 815.4 - NOS
£3,195
Seller
Time Rediscovered Ltd
37
UK
TOP
Rolex GMT Master II Ref. 126710BLNR
£16,493
Seller
Steiner Maastricht
333
NL
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2019
£1,520
Seller
Mark Worthington Jewellers
207
UK
TOP
IWC Big Pilot Spitfire Red Gold NEW
£19,700
Seller
Juwelier Burger, since 2001
1104
NL
TOP
Rolex Submariner 116610 LV - Gents Watch - The Hulk - Unworn 2019
£15,950
Seller
Miltons Diamonds
69
UK
TOP
Piaget Dancer White Gold, Salmon Dial, Ref: GOA23011
£8,450
Seller
Tempvs Ltd
147
UK
TOP
Tudor Black Bay 41mm 79733N S&G 2018 Automatic Mens watch
£2,999
Seller
Fine Auction Club
507
UK
TOP
Oris Artelier Calibre 111 Full set Box & Papers
£3,250
Seller
Wilson Watches
25
UK
Rolex Rare Day-Date Omani 1803
£37,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
370
UK
TOP
Omega Ref. 2505-12 - Jumbo/Oversize Vintage - Serviced
£1,595
Seller
Time Rediscovered Ltd
37
UK
Jaeger-LeCoultre Master Ceramic Chronograph Dual Time Q205C571
£7,495
Free shipping
Seller
fitzroviawatches.co.uk
197
UK
Audemars Piguet Jules Perpetual Calendar 18K Rose Gold 43mm...
£39,995
Seller
WT Time Pieces
63
UK
TAG Heuer Carrera Calibre 5 - WAR201C.FC6266
£1,435
Seller
DBI Innovations Group Limited
 
UK
TOP
Rolex Daytona 116520 - White Dial- Unworn Stickered 2014
£22,500
Seller
Miltons Diamonds
69
UK
TOP
Rolex Sea-Dweller Deepsea 2019
£13,400
Seller
Watch Philosophy
52
UK
TOP
Jaeger-LeCoultre Gran Sport Reverso
£5,005
Seller
Curtit Swiss Watches SARL
38
CH
TOP
A. Lange & Söhne Saxonia Thin
£11,847
Seller
WatchesofMayfair.com
669
UK
Rolex GMT-Master II 126710BLRO
£15,950
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
370
UK
Omega Seamaster Diver 300 Limited Edition Titanium and Tantalum
£8,995
Free shipping
Seller
JPA Watch Company Ltd
85
UK
Franck Muller Vanguard Chrono V 45 CC DT TT BR NR Titanium UNWORN
£6,995
Free shipping
Seller
fitzroviawatches.co.uk
197
UK
Rolex Sky-Dweller 42mm Mens Steel Watch, Black Dial
£15,750
Seller
WT Time Pieces
63
UK
TAG Heuer Carrera Calibre 5 WAR201A.FC6266
£1,394
Seller
DBI Innovations Group Limited
 
UK
TOP
Rolex Datejust 279138RBR - 18ct Yellow Gold - Unworn 2018
£24,999
Seller
Miltons Diamonds
69
UK
Rolex GMT-Master II White Gold Pepsi Blue Dial - 2018 Unworn
£40,575
Seller
Mark Worthington Jewellers
207
UK
TOP
TAG Heuer Grand Carrera
£2,919
Seller
Curtit Swiss Watches SARL
38
CH
TOP
Glashütte Original Senator Chronograph Panorama Date
£9,941
Seller
WatchesofMayfair.com
669
UK
Rolex Daytona 116520
£21,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
370
UK
Rolex Deepsea Seadweller 116660 D Blue James Cameron 2016 UNWORN
£11,495
Free shipping
Seller
JPA Watch Company Ltd
85
UK
Franck Muller Vanguard Chrono Titanium Yellow UNWORN
£6,995
Free shipping
Seller
fitzroviawatches.co.uk
197
UK
Omega Speedmaster Racing Mens Steel Watch
£4,499
Seller
WT Time Pieces
63
UK
Rolex Sea-Dweller Deepsea (All factory stickers in place)
£9,500
Free shipping
Seller
ChronoEdge
238
UK
TOP
Rolex Pearlmaster 80285 Everose Gold Watch - Unworn 2015
£27,500
Seller
Miltons Diamonds
69
UK
Rolex GMT-Master II Pepsi - 2018 Unworn
£16,620
Seller
Mark Worthington Jewellers
207
UK
TOP
Longines Dolce Vita
£2,002
Seller
Curtit Swiss Watches SARL
38
CH
TOP
Breguet Hora Mundi 5727
£46,794
Seller
WatchesofMayfair.com
669
UK
Rolex Submariner Date 16613
£9,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
370
UK
TAG Heuer MONACO 24 CAL5112.FC Hours Le Mans NEW UNWORN
£6,495
Free shipping
Seller
JPA Watch Company Ltd
85
UK
Paul Picot Unworn Megarotor Grand Feu Enamel Worldtime
£5,495
Free shipping
Seller
fitzroviawatches.co.uk
197
UK
Rolex GMT-Master II Rectangular Dial NOS Pepsi Stainless Steel...
£17,999
Seller
Xupes.com
236
UK
Rolex Sea-Dweller 4000(All factory stickers in place)
£10,995
Free shipping
Seller
ChronoEdge
238
UK
TOP
Rolex Datejust 126281RBR - Diamond Bezel & Dial - Unworn 2018
£14,999
Seller
Miltons Diamonds
69
UK
Omega Seamaster Diver 300M 42mm - 2019 Unworn
£9,300
Seller
Mark Worthington Jewellers
207
UK
TOP
Graham Chronofighter 1695
£1,585
Seller
Curtit Swiss Watches SARL
38
CH
TOP
IWC Big Pilot’s Heritage
£10,400
Seller
WatchesofMayfair.com
669
UK
Rolex Daytona 116500LN
£20,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
370
UK
Omega Seamaster Aqua Terra GMT Chronograph
£5,195
Free shipping
Seller
JPA Watch Company Ltd
85
UK
Zenith Elite Chronograph Classic Fume Dial 03.2270.4069/26.C493
£3,995
Free shipping
Seller
fitzroviawatches.co.uk
197
UK
IWC Portofino Eight Days Rose Gold IW516203 - W4230
£13,999
Seller
Xupes.com
236
UK
Rolex GMT-Master II Steel “Pepsi” 126710BLRO
£15,250
Free shipping
Seller
ChronoEdge
238
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do