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Gérald Genta 103613 Unworn Steel 41mm Automatic
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Gérald Genta Arena Retrograde Smile Mickey Mouse Disney 150Pcs
£25,359
+ £160 for shipping
Professional dealer
4.85 (111)
JP
Rolex Oyster Perpetual 41 124300 New Steel 41mm Automatic United Kingdom, Fareham
Top
Rolex Oyster Perpetual 41mm - Green Dial - 2021 - 124300
£12,500
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Top
Rolex Sky-Dweller 326934 black dial Jubilee - NEW 2021
£27,374
+ £869 for shipping
Professional dealer
4.96 (57)
FR
Audemars Piguet Royal Oak Lady 67651OR.ZZ.1261OR.02 New Rose gold 33mm Quartz
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Audemars Piguet Royal Oak Lady 33mm Rose Gold Quartz 67651OR.Z...
£65,216
Free shipping
Professional dealer
4.78 (400)
US
TAG Heuer Carrera CBK221F.FC6479 Unworn Steel 39mm Automatic
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TAG Heuer Carrera Green Special Edition Chronograph Automatik...
£7,517
+ £139 for shipping
Sold by Chrono24
DE
IWC Portofino Hand-Wound IW516101 New White gold 45mm Manual winding
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IWC Hand Wound Big Date 8 Days IW516101
£11,822
+ £82 for shipping
Professional dealer
4.94 (206)
US
Chopard Happy Diamonds 20/4502 Unworn Yellow gold Quartz
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Chopard Happy Diamond 20/4502
£11,333
+ £81 for shipping
Professional dealer
4.73 (36)
US
Bremont ALT1-B ALT1-B-R-S Unworn Steel 43mm Automatic
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Bremont ALT1 Chronograph 43mm Automatic Men's Watch ALT1-B-R-S
£2,968
+ £81 for shipping
Professional dealer
4.85 (970)
US
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
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Rolex Day-Date 228238 Yellow Gold Watch Black Baguette Diamond...
£52,994
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
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Rolex Sea-Dweller
£15,654
+ £81 for shipping
Professional dealer
US
Breitling Chronomat AB0134101K1A1 New Steel 42mm Automatic United Kingdom, London, SW3 1NX
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Breitling Chronomat B01 42mm Chronograph Stainless Steel - ref...
£6,319
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex Datejust 41 126334 New Steel 41mm Automatic United Kingdom, Fareham
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Rolex Blue Dial Datejust 41 - 2022 card - 126334 - Fluted Bezel -
£12,800
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Ulysse Nardin Marine Chronometer 41mm 266-66 Unworn Rose gold 41mm Automatic United Kingdom, London
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Ulysse Nardin Maxi Marine Chronometer Rose Gold, Ref: 266-66...
£10,750
Free shipping
Professional dealer
4.86 (171)
UK
Breitling Navitimer 8 AB0117 Unworn Steel 43mm Automatic
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Breitling Navitimer 8 B01 Chronograph 43 Limited Edition...
£5,066
+ £139 for shipping
Sold by Chrono24
DE
Audemars Piguet Royal Oak Jumbo 16202ST.OO.1240ST.01 Unworn Steel 39mm Automatic
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Audemars Piguet Royal Oak Jumbo 50th Anniversary Ultra Thin...
Price on request
+ £155 for shipping
Professional dealer
4.86 (222)
US
Rolex Datejust 41 126334-0018 New Steel 41mm Automatic United Kingdom, Surrey
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Rolex 2021 Datejust 41 Black Dial Jubilee Bracelet Unworn Box...
£11,750
Free shipping
Professional dealer
UK
Bremont U-2 U-2/51 Unworn Steel 43mm Automatic
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Bremont U-2/51 Automatic DLC 43mm Men's Watch U2-51
£2,968
+ £81 for shipping
Professional dealer
4.85 (970)
US
Cartier Santos 100 W200728G Unworn Gold/Steel 41mm Automatic
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Cartier Santos 100 Large Automatic Two Tone Diamond Watch...
£28,535
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United Kingdom, CH60 7RJ
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Rolex GMT-Master II 2022 Batman NEW Unworn Oyster Bracelet...
£19,495
+ £50 for shipping
Professional dealer
4.92 (26)
UK
IWC Portuguese Perpetual Calendar IW503202 New Rose gold 44.2mm Automatic United Kingdom, London SW3 1NX
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IWC Portuguese Perpetual Calendar - IW503202
£23,203
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex Submariner Date 126610LN New Steel 41mm Automatic United Kingdom, Hayling Island
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Rolex Submariner Black Dial Date 41mm - 2021 - 126610LN
£14,000
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407ST.OO.1220ST.01 Unworn Steel 41mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Double Balance Wheel Openworked...
£215,000
+ £14 for shipping
Professional dealer
4.95 (76)
UK
IWC Portuguese Yacht Club Chronograph IW390702 Unworn Steel 44.5mm Automatic
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IWC Portugieser Yacht Club Chronograph Automatik IW390702 B&P...
£9,342
+ £139 for shipping
Sold by Chrono24
DE
Rolex Datejust 41 126334 Unworn Steel 41mm Automatic United Kingdom, St Albans
Rolex Datejust 41 Wimbledon - 2021 Unworn - Partial Stickers
£13,550
+ £15 for shipping
Professional dealer
4.88 (47)
UK
Rolex Datejust 36 116234 New Steel 36mm Automatic United Kingdom, Surrey
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Rolex 2018 Datejust 36 Blue Dial Jubilee Bracelet Fluted Bezel...
£8,450
Free shipping
Professional dealer
UK
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic United Kingdom, Keighley
Rolex Sky-Dweller 42mm 18ct Gold/Steel 326933 Black Dial UK...
£21,950
Free shipping
Professional dealer
5.00 (4)
UK
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
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Cartier Santos De WSSA0018 Custom Diamond Stainless Steel and...
£22,828
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United Kingdom, CH60 7RJ
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Rolex Sea-Dweller Deepsea JAMES CAMERON 2022 New Unworn - 126660
£16,295
+ £50 for shipping
Professional dealer
4.92 (26)
UK
IWC Big Pilot IW503001 New Ceramic 46.5mm Automatic United Kingdom, London, SW3 1NX
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IWC Big Pilot Rodeo Drive Perpetual Calendar Edition - IW503001
£25,682
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex Daytona 116503-0001 New Gold/Steel 40mm Automatic United Kingdom, Hayling Island
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Rolex Bi Metal “White Dial” Cosmograph 116503 Daytona - 2022...
£23,850
+ £43 for shipping
Professional dealer
4.94 (105)
UK

Worry-Free Watch Purchases

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Rolex Yacht-Master II 116688-0002 Unworn Yellow gold 44mm Automatic United Kingdom, London
Rolex Yacht-Master II 116688 | Unworn | Full Set 2022
£46,500
+ £14 for shipping
Professional dealer
4.95 (76)
UK
Breitling Transocean Chronograph Unitime AB0510 Unworn Steel 46mm Automatic
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Breitling Transocean Unitime Chronograph Automatik Ref. AB0510...
£5,779
+ £139 for shipping
Sold by Chrono24
DE
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic United Kingdom, St Albans
Rolex Daytona Paul Newman - 2022 Unworn - Full Set
£52,950
+ £15 for shipping
Professional dealer
4.88 (47)
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic United Kingdom, Surrey
Top
Rolex GMT-Master II Pepsi 2019 Unworn Full Set With Box And...
£20,500
+ £42 for shipping
Professional dealer
UK
Rolex Day-Date II 218399BR Unworn White gold 41mm Automatic United Kingdom, London
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Rolex Unworn Rolex Day-Date 18k White Gold | Baguette Bezel |...
£150,000
Free shipping
Professional dealer
4.76 (116)
UK
Cartier Santos (submodel) W2SA0008 Unworn Steel 43mm Automatic
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Cartier Santos De Cartier Chronograph Two Tone Custom Diamond...
£23,644
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic United Kingdom, CH60 7RJ
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Rolex GMT-Master II 2022 Pepsi Jubilee Barcelet NEW UNWORN...
£23,195
+ £50 for shipping
Professional dealer
4.92 (26)
UK
Breitling Superocean II 44 A17392D7/BD68 New Steel 44mm Automatic United Kingdom, London SW3 1NX
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Breitling Superocean II 44 Steel - ref A17392D7/BD68
£3,685
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic United Kingdom, Fareham
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Rolex GMT-Master II “Pepsi” Jubilee - 2021 Card - 126710BLRO
£22,500
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Vacheron Constantin Overseas 4500V/110A-B128 Unworn Steel 41mm Automatic United Kingdom, London
Vacheron Constantin Overseas 4500V/110A-B128 | UK-Example |...
£45,000
+ £14 for shipping
Professional dealer
4.95 (76)
UK
Piaget Limelight G0A39197 Unworn Yellow gold 31mm Manual winding
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Piaget Limelight 18K Gold Diamanten Handaufzug Ref. G0A39197 B&P
£16,207
+ £139 for shipping
Sold by Chrono24
DE
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic United Kingdom, Bishop's Stortford
Rolex Oyster Perpetual Stainless Steel 124200 - Manufacturer...
£5,599
Free shipping
Sold by Chrono24
UK
Rolex Daytona 116500LN New Steel 40mm Automatic United Kingdom, Surrey
Top
Rolex 2022 Daytona Cosmograph Panda Unworn Box And Papers...
£38,950
+ £42 for shipping
Professional dealer
UK
Patek Philippe World Time 5130P-014 Unworn Platinum 39.5mm Automatic United Kingdom, London
Top
Patek Philippe Unworn World Time 5130P-014 | Dubai Edition |...
£110,000
Free shipping
Professional dealer
4.76 (116)
UK
Cartier Ballon Bleu 36mm W69011Z4 Unworn Steel 37mm Automatic
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Cartier Ballon Bleu W69011Z4 37mm Unisex All Diamond Watch...
£13,045
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex Submariner Date 126610lv New Steel 41mm Automatic United Kingdom, CH60 7RJ
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Rolex Submariner Date 2022 Starbucks New Unworn 126610LV
£19,295
+ £50 for shipping
Professional dealer
4.92 (26)
UK
Breitling for Bentley AB0118A11L1A1 New Steel 42mm Automatic United Kingdom, London
Top
Breitling Premier B01 Chronograph 42 Bentley British Racing...
£5,666
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic United Kingdom, Fareham
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Rolex Submariner No date - 2022 - 124060
£12,600
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Patek Philippe Aquanaut 5968G-001 Unworn White gold 42.2mm Automatic United Kingdom, London
Patek Philippe Aquanaut 5968G-001 | Full Set | Physical...
£175,000
+ £14 for shipping
Professional dealer
4.95 (76)
UK
Breitling Transocean Chronograph 38 R4131012BC077 Unworn Red gold 38mm Automatic
Top
Breitling Transocean Chronograph 38 18K Roségold Automatik...
£11,862
+ £139 for shipping
Sold by Chrono24
DE
Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40.5mm Automatic United Kingdom, London
Patek Philippe Nautilus 5980/1R-001 - Box & Papers - Patek...
£335,000
+ £30 for shipping
Professional dealer
4.90 (335)
UK
Rolex Datejust 41 126300 New Steel 41mm Automatic United Kingdom, Surrey
Top
Rolex Datejust 41 Blue Dial Smooth Bezel Jubilee Bracelet ...
£9,450
Free shipping
Professional dealer
UK
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic United Kingdom, Bishop's Stortford
Omega Seamaster Stainless Steel 210.30.42.20.06.001 - Manufact...
£3,599
Free shipping
Sold by Chrono24
UK
Girard Perregaux Laureato 81015-11-001-11A Unworn Steel 42mm Automatic
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Girard Perregaux Laureato Custom Full Diamond Stainless Steel...
£48,917
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic United Kingdom, CH60 7RJ
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Rolex Submariner No Date March 2022 New & Unworn 124060
£13,295
+ £50 for shipping
Professional dealer
4.92 (26)
UK
IWC Portuguese Yacht Club Chronograph IW390210 New Steel 45.4mm Chronograph United Kingdom, London, SW3 1NX
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IWC Portuguieser Yacht Club Chronograph - IW390210
£10,640
+ £90 for shipping
Professional dealer
4.86 (98)
UK
Rolex Datejust 41 126300-0013 Unworn Steel 41mm Automatic United Kingdom, Fareham
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Rolex Datejust 41 “Wimbledon” Oyster/Smooth Bezel - 2020 - 126300
£10,575
+ £43 for shipping
Professional dealer
4.94 (105)
UK
Rolex Submariner Date 126618LB Unworn Yellow gold 41mm Automatic United Kingdom, London
Rolex Submariner Date 126618LB | 41mm | Yellow Gold
£43,500
+ £14 for shipping
Professional dealer
4.95 (76)
UK
Tudor Prince Date 74033 Unworn Gold/Steel 34mm Automatic
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Tudor Prince Date 34 Diamanten Stahl / Gold Automatik Herrenuh...
£2,824
+ £78 for shipping
Sold by Chrono24
DE
Patek Philippe Aquanaut 5168G-001 Unworn White gold 42.2mm Automatic United Kingdom, London
Patek Philippe Aquanaut 5168G-001 Blue - White Gold - Patek...
£129,950
+ £30 for shipping
Professional dealer
4.90 (335)
UK
Rolex Explorer 124270 New Steel 36mm Automatic United Kingdom, Surrey
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Rolex 2022 Explorer 1 36mm Unworn FULLY STICKERED Box And...
£8,950
Free shipping
Professional dealer
UK
Hublot Big Bang Sang Bleu 418.QG.1119.RX.MMXM21 Unworn Carbon 45mm Automatic United Kingdom, London
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Hublot Big Bang Sang Bleu II Mexico 45mm
£28,591
+ £348 for shipping
Professional dealer
4.89 (17)
IE
Girard Perregaux Laureato 81015-52-002 Unworn Rose gold 42mm Automatic
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Girard Perregaux Laureato Custom Full Diamond Rose Gold...
£122,294
+ £81 for shipping
Professional dealer
4.78 (498)
US
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic United Kingdom, CH60 7RJ
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Rolex Submariner Date 2022 Bluesy New Unworn Partial Sticker...
£17,195
+ £50 for shipping
Professional dealer
4.92 (26)
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.