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Casio Prx-7001gf-1er / Inkl. Mwst
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
Price on request
Seller
IZOUN CZ, s.r.o.
 
CZ
Doxa Vintage Fusion
TOP
Doxa Vintage Fusion
£2,625
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
124
PL
Cartier Santos W25062X9 18K Yellow Gold Ladies Watch
TOP
Cartier Santos W25062X9 18K Yellow Gold Ladies Watch
£12,446
Free shipping
Seller
AB Time Inc.
147
US
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
£272,282
Free shipping
Seller
Ye Olde Timekeepers, Inc.
14
US
TAG Heuer Monaco Calibre 36 Steve McQueen
TOP
TAG Heuer Monaco Calibre 36 Steve McQueen
£6,495
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Edox Chronorally 45mm Steel Grey Dial Chronograph  10302 3MV GIN
TOP
Edox Chronorally 45mm Steel Grey Dial Chronograph 10302 3MV GIN
£590
Free shipping
Seller
Chronodynamix
76
US
Tudor Black Bay Heritage 79220N - 2016 UNWORN
TOP
Tudor Black Bay Heritage 79220N - 2016 UNWORN
£3,600
Seller
Tempo and Time Ltd
20
UK
Rolex NOS Sea-Dweller 16600 - UNWORN/Sealed 2002
TOP
Rolex NOS Sea-Dweller 16600 - UNWORN/Sealed 2002
£9,495
Seller
M&J Watches Ltd
29
UK
Rolex Datejust II
Rolex Datejust II
£7,800
Seller
Chrono Wizard
 
UK
Omega Speedmaster Professional Moonwatch 311.33.42.30.01.001
Omega Speedmaster Professional Moonwatch 311.33.42.30.01.001
£2,705
Seller
Your Luxury Time LTD
236
UK
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
£47,118
Seller
WatchesofMayfair.com
415
UK
Patek Philippe 5131R Sealed  Never worn new
Patek Philippe 5131R Sealed Never worn new
£105,023
Seller
PatekMonger
 
US
Oris Divers Sixty-Five Movember 01 733 7707 4084 - Unworn 2018
TOP
Oris Divers Sixty-Five Movember 01 733 7707 4084 - Unworn 2018
£1,800
Seller
Mark Worthington Jewellers
94
UK
TAG Heuer MONACO 24 Cal5112.FC4 Hours Le Mans Limited Edition
TOP
TAG Heuer MONACO 24 Cal5112.FC4 Hours Le Mans Limited Edition
£6,495
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Edox Chronorally 45mm Steel Bracelet Chronograph 10302 3M NIN2
TOP
Edox Chronorally 45mm Steel Bracelet Chronograph 10302 3M NIN2
£590
Free shipping
Seller
Chronodynamix
76
US
Tudor Heritage Black Bay 'Harrods' Special Edition - NEW
TOP
Tudor Heritage Black Bay 'Harrods' Special Edition - NEW
£4,950
Seller
Tempo and Time Ltd
20
UK
Lorus Analogue Quartz New Old Stock
Lorus Analogue Quartz New Old Stock
£39
Seller
Arlington Watches
 
UK
Breitling Bentley Motors Special Edition
TOP
Breitling Bentley Motors Special Edition
£3,999
Seller
Private Seller
 
UK
TAG Heuer Carrera Calibre HEUER 01 CAR2A90.FT6071
TAG Heuer Carrera Calibre HEUER 01 CAR2A90.FT6071
£3,631
Seller
Your Luxury Time LTD
236
UK
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
£47,935
Seller
WatchesofMayfair.com
415
UK
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
£190,598
Seller
PatekMonger
 
US
Perrelet New Diamond Flower Gold
TOP
Perrelet New Diamond Flower Gold
£8,035
Free shipping
Seller
Istock LTD
91
LV
Omega Seamaster Planet Ocean 600 M 43.5 MM
TOP
Omega Seamaster Planet Ocean 600 M 43.5 MM
£3,795
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Rolex GMT-Master II 'Batman'
Rolex GMT-Master II 'Batman'
£8,700
Seller
WatchesLDN
11
UK
Omega Seamaster Aqua Terra 150M 41mm Automatic
TOP
Omega Seamaster Aqua Terra 150M 41mm Automatic
£3,222
Seller
RedWatches
13
NL
Hublot MP-05 LAFERRARI Aperta
Hublot MP-05 LAFERRARI Aperta
Price on request
Seller
Guardian Of Time
658
UK
Junkers Bauhaus Automatic Watch 6060_5
Junkers Bauhaus Automatic Watch 6060_5
£414
Seller
The Classic Watch Buyers Club Ltd.
13
UK
Omega 212.30.41.20.03.001
Omega 212.30.41.20.03.001
£2,265
Seller
Your Luxury Time LTD
236
UK
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
£33,891
Seller
WatchesofMayfair.com
415
UK
Patek Philippe 5170R-010 Chronograph  NEW  (Open Cert.
Patek Philippe 5170R-010 Chronograph NEW (Open Cert.
£50,567
Seller
PatekMonger
 
US
Omega 60th Anniversary 1957 - Trilogy Set Limited Edition 557
TOP
Omega 60th Anniversary 1957 - Trilogy Set Limited Edition 557
£23,300
Seller
Chronos Aeon Ltd
 
UK
Rolex Deepsea Seadweller 116660 D Blue James Cameron
Rolex Deepsea Seadweller 116660 D Blue James Cameron
£10,995
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Omega Speedmaster Professional Moonwatch -   2018
TOP
Omega Speedmaster Professional Moonwatch - 2018
£2,975
Seller
Kings Hill Jewellery
 
UK
Oris Aquis Clipperton Limited Edition - Unworn 2018
TOP
Oris Aquis Clipperton Limited Edition - Unworn 2018
£1,720
Seller
Mark Worthington Jewellers
94
UK
Zenith Defy El Primero 21
Zenith Defy El Primero 21
£6,764
Seller
Guardian Of Time
658
UK
Hermès 028 104WW00
TOP
Hermès 028 104WW00
£1,180
Seller
Stormenstorm Juwelen
6
NL
IWC Pilot Chronograph IW377714
IWC Pilot Chronograph IW377714
£3,804
Seller
Your Luxury Time LTD
236
UK
Cartier Tank Americaine
TOP
Cartier Tank Americaine
£3,722
Seller
WatchesofMayfair.com
415
UK
Patek Philippe 5153G-010  Officers Case Calatrava
Patek Philippe 5153G-010 Officers Case Calatrava
£20,616
Seller
PatekMonger
 
US
Rolex day date platinum
TOP
Rolex day date platinum
£37,000
Seller
Private Seller
 
UK
Rolex Sea-Dweller 126600 50th Anniversary
Rolex Sea-Dweller 126600 50th Anniversary
£10,950
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Louis Moinet 20 second Tempograph - Rare & Stunning
Louis Moinet 20 second Tempograph - Rare & Stunning
£14,995
Seller
Prestige Watches
 
UK
Rolex GMT-Master II Unworn 126710BLRO
Rolex GMT-Master II Unworn 126710BLRO
£17,500
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
185
UK
Franck Muller Gravity Skeleton Tourbillon 18K Rose Gold Men's...
Franck Muller Gravity Skeleton Tourbillon 18K Rose Gold Men's...
£139,995
Seller
Xupes.com
138
UK
Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT
Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT
£363,147
Seller
Guardian Of Time
658
UK
Tudor Heritage Black Bay 79230R
Tudor Heritage Black Bay 79230R
£2,088
Seller
Your Luxury Time LTD
236
UK
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
£15,270
Seller
WatchesofMayfair.com
415
UK
Urban Jürgensen Big 8 | Ref. 8 | steel
Urban Jürgensen Big 8 | Ref. 8 | steel
£9,950
Free shipping
Seller
A Collected Man
11
UK
Breitling Navitimer 01 (46 MM) Limited Edition
TOP
Breitling Navitimer 01 (46 MM) Limited Edition
£5,800
Seller
Private Seller
 
UK
Rolex Sky-Dweller 326934
Rolex Sky-Dweller 326934
£13,995
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Piaget Altiplano
Piaget Altiplano
£25,500
Free shipping
Seller
Almar
9
UK
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
£652,699
Seller
Raffi Boyadjian Watches Inc.
13
US
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
£11,530
Seller
CANTELI JOYEROS SL
 
ES
Rolex Yacht-Master II 44mm 18ct Yellow Gold
Rolex Yacht-Master II 44mm 18ct Yellow Gold
£27,236
Seller
Guardian Of Time
658
UK
Omega Seamaster Planet Ocean 215.33.44.21.03.001
Omega Seamaster Planet Ocean 215.33.44.21.03.001
£3,650
Seller
Your Luxury Time LTD
236
UK
Oris Artelier Translucent Skeleton
TOP
Oris Artelier Translucent Skeleton
£1,607
Seller
WatchesofMayfair.com
415
UK
SPACEMAN TRESSA LUX AUTOMATIC UNWORN WITH SLEEVE
SPACEMAN TRESSA LUX AUTOMATIC UNWORN WITH SLEEVE
£425
Seller
The Classic Watch Buyers Club Ltd.
13
UK
Longines Master Collection
TOP
Longines Master Collection
£1,500
Seller
Private Seller
 
UK
Rolex Sea-Dweller 126600 50th Anniversary
Rolex Sea-Dweller 126600 50th Anniversary
£10,750
Free shipping
Seller
JPA Watch Company Ltd
48
UK
Ikepod Horizon Jeff Koons 'Cannonballs' Limited Edition
Ikepod Horizon Jeff Koons 'Cannonballs' Limited Edition
£13,500
Free shipping
Seller
Almar
9
UK
Urban Jürgensen 1741 PT Perpetual Calendar Moonphase platinum...
Urban Jürgensen 1741 PT Perpetual Calendar Moonphase platinum...
£68,800
Free shipping
Seller
A Collected Man
11
UK
Rolex Stainless Steel Black Dial Sea-Dweller NOS Gents B&P 16600
Rolex Stainless Steel Black Dial Sea-Dweller NOS Gents B&P 16600
£8,750
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
185
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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