297,186 listings including promoted listings
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Eterna
1940 Chronograph Telemeter - 42mm
£2,597
+ £52 for shipping
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Rolex GMT-Master II
Root Beer - 2023 - 127111CHNR
£16,200
+ £42 for shipping
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Eterna
Adventic GMT Manufacture Automatic Caliber 39 Gents Swiss Made
£1,080
+ £52 for shipping
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Tudor Submariner
Snowflake unworn perfect stickered example
£16,500
+ £42 for shipping
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Rolex Submariner Date
41mm "Starbucks"
£13,690
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Tudor Black Bay
M7941A1A0RU-0003
£3,650
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Rolex Oyster Perpetual 41
[NEW 2022] Steel - Blue dial - 124300-0003
£7,850
+ £50 for shipping
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Rolex Oyster Perpetual 41
Blue Dial Unworn 2023 Box And Papers 124300
£7,550
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Tudor Black Bay 54
New Black Bay 54 37mm Steel Watch B&Ps 2023
£2,995
Free shipping
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Breitling Chronomat 42
New Chronomat B01 Chronograph 42 / Warranty
£4,457
+ £153 for shipping
Rolex Oyster Perpetual 41
Blue 124300 Box and Papers 2023 NEW/UNWORN
£7,595
+ £42 for shipping
Rolex Datejust 41
126334
£10,600
Free shipping
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Rolex Day-Date 40
18K Rose Gold Chocolate 40mm Dial 228235
£38,101
+ £81 for shipping
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Rolex Sky-Dweller
42mm Steel Blue Dial
£16,896
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Rolex Yacht-Master 42
(UNWORN)
£25,000
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Swatch Moonswatch
Omega swatch mission to the moonphase
£318
Excl. shipping
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Rolex Sea-Dweller
Red Writing 43mm Unworn 2023 Box & Papers 126600
£11,850
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Rolex Submariner Date
STARBUCKS "MKII" [NEW 2023] Oystersteel - Black Dial - 126610LV-0002
£13,150
+ £50 for shipping
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Omega Seamaster Aqua Terra
2018 Seamaster Aqua Terra Box and Papers
£2,485
Free shipping
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Swatch Moonswatch
Omega Swatch Snoopy Moonswatch. Mission to the moon phase
£430
Excl. shipping
Private Seller
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Rolex Sea-Dweller 4000
16600-NOS FULL STICKERS 2008 + Tool Kit FULL SET
£11,470
+ £172 for shipping
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Rolex Oyster Perpetual 36
Ref. 126000 "TIFFANY" Dial Full Set NEW Year 2023
£11,177
+ £259 for shipping
Rolex Submariner Date
126610ln - 2023
£11,250
+ £42 for shipping
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Rolex Daytona
Ice Blue Baguette "Full Stickers"
£88,500
Free shipping
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Rolex Submariner Date
Starbucks Kermit Unworn 126610LV Box And Papers 2023
£13,750
Free shipping
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Rolex Submariner Date
"Hulk" Discontinued Model Unworn 116610LV Box & Papers 2018
£16,250
Free shipping
Rolex Oyster Perpetual 41
[NEW 2023] Steel - Green dial - 124300-0005
£7,950
+ £50 for shipping
Rolex Submariner Date
126610LV MK2 Kermit Box and Papers 2023 NEW 41mm Starbucks
£12,795
+ £42 for shipping
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Swatch Scuba Fifty Fathoms
SO35A100
£308
Excl. shipping
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Rolex Submariner Date
116610LN
£10,250
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Tudor Pelagos
Fxd Alinghi Red Bull Racing Edition B&Ps 2023
£2,999
Free shipping
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Omega Seamaster Diver 300 M
42mm Blue
£4,809
+ £230 for shipping
Rolex Oyster Perpetual 36
126000
£12,350
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Rolex Oyster Perpetual 41
Navy Blue Dial 2023 124300 Box And Papers
£7,550
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Rolex GMT-Master II
Black Dial 2018 Unworn Box & Papers 116710LN
£11,000
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Christopher Ward
C63 Sealander
£1,070
Excl. shipping
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Rado Original
R12413243
£547
Excl. shipping
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Rolex Daytona
[2023] Yellow Gold - Champagne Dial - 116508-0003
£34,950
+ £50 for shipping
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Omega Seamaster Diver 300 M
212.30.36.20.01.001
£2,594
Excl. shipping
Private Seller
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Swatch Moonswatch
Mission To The Moonphase White Snoopy Full Moon
£360
Excl. shipping
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Rolex Daytona
Platinum Ice Dial - New Ref 126506 - 2024
£90,900
+ £42 for shipping
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Glycine
Combat Classic GL0428
£480
Excl. shipping
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Tudor Pelagos
Fxd
£3,850
Free shipping
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Swatch Moonswatch
x Omega Snoopy Moonswatch Mission to the Moonphase Unworn + Papers
£379
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Rolex Submariner Date
Starbucks Kermit Green Bezel 2023 Unworn Box Papers 126610LV
£14,250
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Swatch Moonswatch
Mission to moonphase black (snoopy)
£385
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Swatch Moonswatch
Omega Bioceramic Moonswatch Mission To Neptune
£329
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Rolex Yacht-Master 40
[NEW 2022] Steel & Platinum - Rhodium dial - 126622-0001
£13,350
+ £50 for shipping
Rolex Sea-Dweller Deepsea
(2022) - 136660 - 44mm Automatic Watch
£10,950
Free shipping
Swatch Moonswatch
“Mission to Moonphase”
£355
Excl. shipping
Private Seller
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Omega Seamaster Diver 300 M
212.30.36.20.01.001
£2,554
Excl. shipping
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Rolex Submariner Date
126610LN
£12,250
Free shipping
Rolex GMT-Master II
II-“Batman”-126710-BLNR
£13,950
+ £42 for shipping
Promoted
Rolex Submariner Date
2019 Submariner "Hulk" Discontinued Model Unworn 116610LV Box And Papers
£16,850
Free shipping
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Rolex Submariner Date
2024 Submariner Date 41mm Unworn Box And Papers 126610LN
£11,450
Free shipping
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Rolex GMT-Master II
126710BLRO | Full Stickers | 2019 Full Set | Instant Dispatch or Collection
£18,395
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Rolex GMT-Master II
Box and Papers 2023 Batgirl Jubilee NEW/UNWORN
£14,495
+ £42 for shipping
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Omega Speedmaster
'Silver Snoopy Award'
£14,187
+ £203 for shipping
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Omega Speedmaster
NEW 2023 Speedmaster 42mm 310.32.42.50.02.001 "Silver Snoopy Award" Blue Strap White Dial
£14,138
+ £324 for shipping
Rolex GMT-Master II
"BATGIRL" [NEW 2023] Steel - Black dial - Jubilee - 126710BLNR-0002
£14,450
+ £50 for shipping
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Swatch Moonswatch
SO33A100
£283
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Rolex Datejust 41
Rhodium Dial - Fluted/Oyster - 2023 - 126334
£11,100
+ £42 for shipping
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Rolex Datejust 41
Smooth Bezel Blue Azzuro Roman Dial 2022 Oyster Bracelet Box And Papers
£7,950
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.