66,000 purchases with an "excellent" rating worldwide

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Patek Philippe Nautilus 5711R Unworn Rose gold 40mm Automatic United Kingdom, London
TOP
Patek Philippe Custom Diamond Set Patek Philippe Nautilus Rose...
£89,995
Professional dealer
137
UK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex Batgirl NEW 2021 - Rolex GMT Master II 126710 BLNR
£14,789
Professional dealer
FR
Audemars Piguet Royal Oak Offshore Chronograph 26402CB.OO.A010CA.01 Unworn Ceramic 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Ceramic 44MM Watch 26402CB....
£67,114
Free shipping
Professional dealer
505
US
Tudor Black Bay 79230G Unworn Steel 41mm Automatic United Kingdom, London
TOP
Tudor Black Bay Harrods 79230G Box and Papers 2019
£4,095
Free shipping
Professional dealer
180
UK
Montblanc Heritage Chronométrie 112516 Unworn Red gold 38mm Manual winding
TOP
Montblanc Heritage Chronométrie 18K Gold Automatik Ref. 112516...
£4,296

Sold by Chrono24

DE
Parmigiani Fleurier Tonda PFC228-3201400-XA1432 New Steel 43mm Automatic
TOP
Parmigiani Fleurier Transforma CBF Chronograph Automatic Mens...
£7,374
Professional dealer
1033
US
A. Lange & Söhne Double Split 404.035 Unworn Platinum 43mm Manual winding
TOP
A. Lange & Söhne Lange Double Split Rattrapante Chronograph -...
£77,436
Professional dealer
204
US
Raymond Weil Freelancer New Steel 42.5mm Automatic
TOP
Raymond Weil Freelancer 42.5mm Steel Ceramic Automatic Mens...
£1,069
Professional dealer
214
US
Edox Grand Ocean 83006-357JN-NID New Steel 45mm Automatic
TOP
Edox Grand Ocean Day-Date Automatic Gold Tone 45mm NEW
£589
Professional dealer
258
US
Rolex GMT-Master II 116710BLNR New Steel 40mm Automatic United Kingdom, Hayling Island
TOP
Rolex 2019 GMT-Master II "Batman" -116710BLNR
£13,750
Professional dealer
33
UK
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic United Kingdom, London
TOP
Rolex Deepsea Sea-Dweller D-Blue 116660
£13,750
Free shipping
Professional dealer
783
UK
Tudor Black Bay Fifty-Eight 79030N-0001 Unworn Steel 39mm Automatic United Kingdom, London
Tudor Black Bay Fifty-Eight 79030N Box Unworn
£2,700
Professional dealer
 
UK
Omega Constellation Double Eagle 12113000 Unworn Gold/Steel Quartz United Kingdom, WARRINGTON
TOP
Omega Constellation 12113000 Perpetual ST & 18K Full Omega...
£3,250
Free shipping
Professional dealer
68
UK
Montblanc Heritage Spirit 110699 Unworn Steel 39mm Automatic
TOP
Montblanc Heritage Spirit Mondphase Automatik Stahl Herrenuhr...
£3,284

Sold by Chrono24

DE
Jacob & Co. Five Time Zone JCMATH14BZ New Steel 40mm Quartz
TOP
Jacob & Co. Five Time Zone Stainless Steel and White Diamonds...
£4,447
Professional dealer
434
US
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic United Kingdom, SW3 1NX
Rolex Submariner Date Oyster Steel and Yellow Gold - ref...
£15,200
Professional dealer
 
UK
Rolex Day-Date 40 228239 New White gold 40mm Automatic United Kingdom, London
Rolex Day-Date 40 Olive Dial 60th Anniversary
£34,650
Professional dealer
77
UK
Edox Chronorally 01116 37NPN GIN New Steel Automatic
TOP
Edox Chronorally Automatic Black PVD Chronograph New
£884
Professional dealer
258
US
Rolex Datejust II 126334 Unworn Steel 41mm Automatic United Kingdom, Glasgow
Rolex Datejust II 41MM UNWORN APRIL 2021 - Blue Dial Stainless...
£9,350
Professional dealer
5
UK
Rolex Sky-Dweller 326938 Unworn Yellow gold 42mm Automatic United Kingdom, London
TOP
Rolex Sky-Dweller Yellow Gold 326938
£40,950
Free shipping
Professional dealer
783
UK
Tudor Black Bay 79230G Unworn Steel 41mm Automatic United Kingdom, London
Tudor Black Bay Harrods 79230G Box Unworn
£3,875
Professional dealer
 
UK
Omega Constellation Ladies 123.20.35.20.02.005 Unworn Gold/Steel 35mm Automatic United Kingdom, WARRINGTON
TOP
Omega Constellation 18K Red Gold 123.20.35.20.02.005 2018...
£3,999
Free shipping
Professional dealer
68
UK
Porsche Design Chronotimer 6011.10.406.113 Unworn Titanium 42mm Automatic
TOP
Porsche Design Chronotimer Series 1 Chronograph Titan Limitier...
£2,729

Sold by Chrono24

DE
Rolex Sky-Dweller 326235 Unworn Rose gold Automatic United Kingdom, Wilmslow Cheshire
TOP
Rolex Oyster Perpetual Sky-Dweller Rose Gold Rhodium Dial 42mm...
£36,500
Free shipping
Professional dealer
142
UK
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United Kingdom, SW3 1NX
Rolex GMT Master II Oystersteel and Everose gold - ref...
£17,000
Professional dealer
 
UK
Patek Philippe Nautilus 5711/1R-001 New Rose gold 40mm Automatic United Kingdom, London
Patek Philippe Nautilus 5711R Rose Gold Unworn
£130,000
Professional dealer
77
UK
Cartier Ballon Bleu 33mm W6920071 Unworn Steel 33mm Automatic
TOP
Cartier Ballon Bleu Custom Full Diamonds Roman Dial 33mm
£4,056
Professional dealer
55
US
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic United Kingdom, Glasgow
Rolex Submariner Date 41 MM UNWORN 2021 126610LN
£11,950
Professional dealer
5
UK
Omega De Ville Prestige 424.53.40.20.04.004 Unworn Red gold 39.5mm Automatic United Kingdom, Wilmslow
TOP
Omega De Ville Prestige Unworn Box & Papers UK supplied 2019
£7,950
Free shipping
Professional dealer
436
UK
Favre-Leuba 10103.09.13 New Steel 44mm Automatic United Kingdom, London
TOP
Favre-Leuba Sea Sky Black PVD Chronograph
£1,500
Free shipping
Professional dealer
41
UK
Omega Constellation Quartz 123.20.24.60.02.001 Unworn Gold/Steel 24mm Quartz United Kingdom, WARRINGTON
TOP
Omega Constellation 18kt Red Gold & Steel Silver Dial 123.20.2...
£2,299
Free shipping
Professional dealer
68
UK
Breitling Galactic Unitime WB3510 Unworn Steel 44mm Automatic
TOP
Breitling Galactic Unitime SleekT Weltzeit Automatik Herrenuhr...
£4,850

Sold by Chrono24

DE
Blancpain L-Evolution R85F-1103-53B Unworn Steel Automatic United Kingdom, Wilmslow Cheshire
TOP
Blancpain L-EVOLUTION R CHRONOGRAPH FLYBACK GRANDE DATE
£8,995
Free shipping
Professional dealer
142
UK
Rolex Submariner Date 116613LB New Gold/Steel 40mm Automatic United Kingdom, SW3 1NX
Rolex Submariner Date Oyster Steel and Yellow Gold - ref 116613LB
£15,500
Professional dealer
 
UK
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01 New Steel 39mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Extra-Thin "Jumbo" Unworn
£75,000
Professional dealer
77
UK
Tudor Fastrider Black Shield M42000CN New Steel 42mm Automatic United Kingdom, Norwich
Tudor Fastrider Black Shield – 2018 – Full Set – New
£2,650
Professional dealer
240
UK
Cartier Santos (submodel) WSSA0018 New Steel 39.8mm Automatic United Kingdom, Glasgow
Cartier Santos de Cartier Large
£5,900
Professional dealer
5
UK
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United Kingdom, Hayling Island
Rolex Sea-Dweller Deepsea - 2021 - 126660 James Cameron JC
£13,700
Professional dealer
33
UK
Favre-Leuba 10202.08.22.49 New Steel 43mm Automatic United Kingdom, London
TOP
Favre-Leuba Sky Chief Chronograph 'Panda'
£1,600
Free shipping
Professional dealer
41
UK
Omega De Ville Prestige 424.10.27.60.55.001 Unworn Steel 27.4mm Quartz United Kingdom, WARRINGTON
TOP
Omega De Ville 18kt Steel Diamond MOP Dial 424.10.27.60.55.001...
£1,899
Free shipping
Professional dealer
68
UK
Girard Perregaux 1966 49528-52-771-CK6A Unworn Red gold 30mm Automatic
TOP
Girard Perregaux 1966 18K Roségold Automatik Damenuhr Ref....
£7,086

Sold by Chrono24

DE
Tudor Black Bay Fifty-Eight M79030B-0001 Unworn Steel 39mm Automatic United Kingdom, Wilmslow Cheshire
TOP
Tudor Black Bay Fifty-Eight BLUE UNWORN 2020
£3,195
Free shipping
Professional dealer
142
UK
Patek Philippe Annual Calendar 5205R-010 New Rose gold 40mm Automatic United Kingdom, SW3 1NX
Patek Philippe Complications Rose Gold - ref 5205R-010 [ SEALED ]
£38,498
Professional dealer
 
UK
Patek Philippe Nautilus 5726/1A-001 New Steel 40.5mm Automatic United Kingdom, London
Patek Philippe Nautilus Annual Calendar Discontinued
£86,500
Professional dealer
77
UK
Audemars Piguet Royal Oak Selfwinding 15500ST.OO.1220ST.03 New Steel 41mm Automatic United Kingdom, Edinburgh
Audemars Piguet Royal Oak Selfwinding 41mm - NEW 2021
£32,100
Professional dealer
85
UK
Rolex Datejust II 126334-0025 Unworn Gold/Steel 41mm Automatic United Kingdom, Glasgow
Rolex Datejust II 41MM Stainless Steel Azzurro Blue Dial
£9,450
Professional dealer
5
UK
Tudor Black Bay Fifty-Eight M79030B Unworn Steel 39mm Automatic United Kingdom, Norwich
Tudor Black Bay Fifty-Eight – 2020 – Full Set
£2,850
Professional dealer
240
UK
Rolex Submariner Date 126610LN New Steel 41mm Automatic United Kingdom, Hayling Island
Rolex Submariner Date 41mm - 2021 - 126610LN
£11,600
Professional dealer
33
UK
Rolex Sea-Dweller 126603 Unworn Gold/Steel 43mm Automatic United Kingdom, Scarborough
Rolex Sea-Dweller
£14,950
Free shipping
Professional dealer
7
UK
Piaget Limelight G0A39197 Unworn Yellow gold 31mm Manual winding
TOP
Piaget Limelight 18K Gold Diamanten Handaufzug Ref. G0A39197 B&P
£21,990

Sold by Chrono24

DE
Tudor Black Bay Fifty-Eight 79030N-0001 New Steel 39mm Automatic United Kingdom, Wilmslow Cheshire
TOP
Tudor Black Bay Fifty-Eight 79030N-0001 BLACK UNWORN 2020
£3,295
Free shipping
Professional dealer
142
UK
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic United Kingdom, SW3 1NX
Rolex Day Date Rose Gold set with Factory and After market...
£34,626
Professional dealer
 
UK
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic United Kingdom, London
Rolex Day-Date 40 2021
£33,000
Professional dealer
77
UK
Audemars Piguet Royal Oak Concept 26560IO.OO.D002CA.01.A New
TOP
Audemars Piguet Royal Oak Concept
£140,848
Professional dealer
129
CH
Rolex Daytona 116500LN Unworn Steel 40mm Automatic United Kingdom, Glasgow
Rolex Daytona Stainless Steel Black Dial - 116500LN - 2020 UNWORN
£26,750
Professional dealer
5
UK
New Steel 46mm Manual winding United Kingdom, Norwich
Meridian Prime White and Blue – 2020 – Full Set
£1,950
Professional dealer
240
UK
Rolex Submariner Date 116618LB Unworn Yellow gold 40mm Automatic United Kingdom, Hayling Island
Rolex WOW STUNNING “Discontinued” Rolex Submariner Date 18k...
£29,750
Professional dealer
33
UK
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United Kingdom, Edinburgh
Rolex Submariner "Hulk" - 2020 - Like New
£17,150
Professional dealer
85
UK
IWC Portofino Automatic IW458104 Unworn Steel 37mm Automatic
TOP
IWC Schaffhausen Portofino Automatik Edelstahl Damenuhr Ref....
£6,206

Sold by Chrono24

DE
Omega Seamaster Planet Ocean 215.30.44.21.04.001 Unworn Steel 43.5mm Automatic United Kingdom, Wilmslow Cheshire
TOP
Omega Seamaster Planet Ocean 600m Orange Bezel 215.30.44.21....
£4,950
Free shipping
Professional dealer
142
UK
Rolex GMT-Master II 116710LN New Steel 40mm Automatic United Kingdom, SW3 1NX
Rolex GMT Master II Steel Aftermarket Diamonds with Rubies and...
£16,631
Professional dealer
 
UK
Patek Philippe Annual Calendar 5205G-013 Unworn White gold 40mm Automatic United Kingdom, London
Patek Philippe Annual Calendar White Gold Blue Dial Unworn
£38,995
Professional dealer
77
UK
Patek Philippe Annual Calendar Chronograph 5905P-010 New Platinum 42mm Automatic
TOP
Patek Philippe 5905P-010 Annual Calendar Chronograph New full...
£58,980
Professional dealer
129
CH
Rolex Cellini Dual Time 50525 Unworn Rose gold 39mm Automatic United Kingdom, London
Rolex Cellini Dual Time, Choc Dial, Everose gold, 50525
£12,500
Professional dealer
18
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.