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Eterna Royal Kontiki 7740.40.41.1289 New Steel 42mm Automatic
TOP
Eterna Royal KonTiki GMT Men's Watch Swiss Made
£1,533
Professional dealer
22
HK
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic United Kingdom, London
TOP
Rolex Yacht-Master 42 2020 | White Gold Oyster Flex Rubber |...
£25,950
Professional dealer
17
UK
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic United Kingdom, London
TOP
Rolex Daytona Rose Gold Chocolate & Black Dial 116505
£39,950
Free shipping
Professional dealer
754
UK
IWC Portofino Hand-Wound IW510116 Unworn Steel 45mm Manual winding
TOP
IWC Portofino 8 jours
£6,385
Professional dealer
230
FR
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United Kingdom, Glasgow
TOP
Rolex Sky-Dweller 326934 Steel 42mm White Dial – 2019 Box and...
£15,750
Professional dealer
 
UK
A. Lange & Söhne Double Split 404.035 Unworn Platinum 43mm Manual winding
TOP
A. Lange & Söhne Lange Double Split Rattrapante Chronograph -...
£78,218
Professional dealer
170
US
Chopard Happy Sport 278509-3002 New Steel 30mm Quartz United Kingdom, NORTH WALES
TOP
Chopard Happy Sport
£3,990
Professional dealer
105
UK
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic United Kingdom, London Colney Hertfordshire
TOP
Tudor Black Bay Fifty-eight ref:79030n black dial with some...
£3,249
Free shipping
Professional dealer
132
UK
Rolex Daytona 116508 New Yellow gold 40mm Automatic United Kingdom, Hayling Island
TOP
Rolex Daytona Cosmograph yellow gold green Dial 116508...
£69,000
Professional dealer
13
UK
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United Kingdom, London
Rolex Sea-Dweller Deepsea 126660
£12,000
Professional dealer
124
UK
Patek Philippe Annual Calendar 5235/50R-001 Unworn Rose gold 40.5mm Automatic United Kingdom, Gatwick
Patek Philippe Annual Calendar
£35,000
Professional dealer
 
UK
Tudor Black Bay Chrono 79360N-0002 New Steel 41mm Automatic United Kingdom, London
Tudor Black Bay Chrono
£7,900
Professional dealer
307
UK
Patek Philippe Aquanaut New Automatic United Kingdom, London
Patek Philippe Aquanaut - 5650G - Single Sealed
£335,000
Professional dealer
5
UK
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic United Kingdom, Glasgow
Rolex Submariner Date 41 MM 126610LN Unworn 2021 New Card
£11,750
Professional dealer
 
UK
Hublot Big Bang 44 mm 301.PB.1323.RX.MAR08 Unworn Rose gold Automatic
TOP
Hublot Big Bang 'Casablanca' Boutique LTD Edition R/G 50Pcs...
Price on request
Professional dealer
170
US
Rolex Oyster Perpetual 34 124200 New Steel 34mm Automatic United Kingdom, Shrewsbury
TOP
Rolex NEW Oyster Perpetual 34 Steel Blue Dial Ladies Watch...
£4,999
Free shipping
Professional dealer
116
UK
Rolex Datejust II 126331 Unworn Rose gold 41mm Automatic United Kingdom, Bath
Rolex Datejust Wimbledon
£12,750
Professional dealer
9
UK
Rolex Milgauss 116400GV New Steel 40mm Automatic United Kingdom, Hayling Island
TOP
Rolex Milgauss green 116400GV
£8,950
Professional dealer
13
UK
Rolex Submariner Date 116613LB New Gold/Steel 40mm Automatic United Kingdom, London
Rolex Submariner Date 116613LB
£15,600
Professional dealer
124
UK
Rolex Day-Date 40 228238-0004 New Yellow gold 40mm Automatic United Kingdom, Gatwick
Rolex Day-date 40
£33,950
Professional dealer
 
UK
Tudor Black Bay Chrono 79360N-0001 New Steel 41mm Automatic United Kingdom, London
Tudor Black Bay Chrono
£7,900
Professional dealer
307
UK
Audemars Piguet Royal Oak Perpetual Calendar 26606ST.OO.1220ST.01 New Steel 41mm Automatic United Kingdom, London
Audemars Piguet ROYAL OAK PERPETUAL CALENDAR LIMITED EDITION -...
£218,995
Professional dealer
5
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic United Kingdom, Glasgow
Rolex GMT-Master II Pepsi UNWORN 2021 126710BLRO
£16,750
Professional dealer
 
UK
Hublot King Power 709.CI.1190.GR.ABB10 Unworn Ceramic 48mm Automatic
TOP
Hublot Big Bang King Power Vendôme Boutique 'All Black Blue'...
£11,171
Professional dealer
170
US
Audemars Piguet Royal Oak Selfwinding 15500ST.OO.1220ST.02 New Steel 41mm Automatic United Kingdom, Edinburgh
Audemars Piguet Royal Oak Selfwinding 41mm - NEW 2021
£29,800
Professional dealer
70
UK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II "Batman" - NEW 2021
£13,150
Professional dealer
17
UK
Hublot Big Bang 44 mm 301.PB.131.RX Unworn Rose gold 44mm Automatic United Kingdom, London
Hublot Big Bang 301.PB.131.RX Rose Gold UNWORN 2020
£19,750
Professional dealer
99
UK
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic United Kingdom, London
Rolex Submariner Date 126613LB
£15,300
Professional dealer
124
UK
Rolex Submariner Date 126613lb Unworn Gold/Steel 41mm Automatic United Kingdom, Bath
Rolex Submariner Date
£13,950
Professional dealer
9
UK
Audemars Piguet Royal Oak 15500ST.OO.1220ST.02 Unworn Steel 41mm Automatic United Kingdom, London
TOP
Audemars Piguet Royal Oak 41mm Stainless Steel Slate Grey Dial...
£28,250
Free shipping
Professional dealer
754
UK
Richard Mille RM65-01 New Carbon 49mm Automatic United Kingdom, London
Richard Mille RM65-01
£735,000
Professional dealer
5
UK
Cartier Santos (submodel) WSSA0018 New Steel 39.8mm Automatic United Kingdom, Glasgow
Cartier Santos de Cartier Large
£5,900
Professional dealer
 
UK
Hublot Classic Fusion Chronograph 521.NO.1181.LR New Titanium 45mm Automatic
TOP
Hublot Classic Fusion Chronograph 2021
£8,957
Professional dealer
227
LT
Tudor Black Bay 79230G New Steel 41mm Automatic United Kingdom, Edinburgh
Tudor Heritage Black Bay Harrods - UNWORN Full Stickers
£4,200
Professional dealer
70
UK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II 126710BLNR Batman First series New May...
£15,874
Professional dealer
15
MC
Rolex Lady-Datejust 279171 Unworn Gold/Steel 28mm Automatic United Kingdom, London
Rolex Lady-Datejust 279171 full set UNWORN 2020
£11,250
Professional dealer
99
UK
IWC Pilot Chronograph Top Gun Miramar IW388002 New Ceramic 46mm Automatic United Kingdom, London
IWC Top Gun Miramar Chronograph IW388002
£7,785
Professional dealer
124
UK
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic United Kingdom, Bath
Rolex GMT-Master II Rootbeer
£15,850
Professional dealer
9
UK
Vacheron Constantin Overseas Dual Time 7900V/110A-B334 Unworn Steel 41mm Automatic United Kingdom, London
Vacheron Constantin Overseas Dual Time 7900V Blue Dial - Box &...
£23,000
Professional dealer
307
UK
Patek Philippe Nautilus New Automatic United Kingdom, London
Patek Philippe Nautilus 5711/1R
£109,995
Professional dealer
5
UK
Louis Moinet Tempograph LM-39.20N.50 New Titanium 43.5mm Automatic
TOP
Louis Moinet Tempograph
£11,085
Professional dealer
410
EE
Rolex GMT-Master II 116710BLNR Unworn Steel 40mm Automatic United Kingdom, London
TOP
Rolex GMT-Master II "Batman", Ref: 116710BLNR (Unworn Stickers...
£14,950
Free shipping
Professional dealer
231
UK
Rolex Daytona 116519LN New White gold 40mm Automatic United Kingdom, Edinburgh
Rolex Cosmograph Daytona - White Gold Diamond-Set - NEW 2020
£32,100
Professional dealer
70
UK
Rolex Submariner Date 126610lv New Steel 41mm Automatic United Kingdom, London
Rolex Submariner Date 126610LV Box and Papers
£15,495
Free shipping
Professional dealer
32
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II 126710BLRO "Pepsi" 2020 UNWORN
£15,950
Professional dealer
99
UK
Rolex Submariner Date 116610LN New Steel 40mm Automatic United Kingdom, London
Rolex Submariner Date with Aftermarket Diamonds and Emeralds
£16,613
Professional dealer
124
UK
Rolex GMT-Master II 126710BLNR-0002 New Steel 40mm Automatic United Kingdom, Bath
Rolex GMT-Master II
£13,850
Professional dealer
9
UK
Rolex Oyster Perpetual 36 116000 Unworn Steel 36mm Automatic United Kingdom, Kent
Rolex Oyster Perpetual "Domino's Pizza" Full Set Stickers
£6,995
Professional dealer
52
UK
Rolex Daytona 116595RBOW New Rose gold 40mm Automatic United Kingdom, London
Rolex Rose Gold Daytona
Price on request
Professional dealer
5
UK
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United Kingdom, London
Rolex Submariner "Hulk" In Factory Stickers - 2018
£18,950
Professional dealer
68
UK
Rolex Datejust 116201 Unworn Gold/Steel 36mm Automatic United Kingdom, London
TOP
Rolex Datejust Steel & Rose, Tahitian Black MOP Diamond Dial....
£10,950
Free shipping
Professional dealer
231
UK
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.01 New Steel 37mm Automatic United Kingdom, Edinburgh
Audemars Piguet Royal Oak Selfwinding 37mm - NEW MARCH 2021
£25,450
Professional dealer
70
UK
Tudor Black Bay Chrono 79360n New Steel Automatic United Kingdom, Gateshead
Tudor Black Bay Chronograph New 2021 Model
£7,700
Professional dealer
328
UK
Patek Philippe Nautilus 5726A-001 Unworn Steel 40mm Automatic United Kingdom, London
Patek Philippe Nautilus 5726A-001 UNWORN full set
£51,000
Professional dealer
99
UK
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic United Kingdom, London
Rolex Day-Date 40 Factory + AfterMarket Diamonds Rose Gold 228235
£35,051
Professional dealer
124
UK
Rolex Submariner 126618LB New Yellow gold 41mm Automatic United Kingdom, Bath
Rolex Blue Dial Submariner 41mm
£33,950
Professional dealer
9
UK
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic United Kingdom, Norwich
Rolex Submariner 114060 – 2020 – Unworn
£10,250
Professional dealer
229
UK
Rolex Day-Date 40 New White gold 40mm Automatic United Kingdom, London
Rolex - Day-Date 40 - 228239
£33,995
Professional dealer
5
UK
Rolex Air King 116900 Unworn Steel 40mm Automatic United Kingdom, London
Rolex Air King 116900 - 'Hunter' - Hercules Watch Co
£12,500
Professional dealer
307
UK
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic United Kingdom, London
TOP
Rolex Sea-Dweller Red Writing, Ref: 126600 (Unworn 2020)
£11,950
Free shipping
Professional dealer
231
UK
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United Kingdom, Edinburgh
Rolex GMT-Master II "Root Beer" - NEW OCTOBER 2020
£15,800
Professional dealer
70
UK
Rolex Sea-Dweller 126603 New Gold/Steel 43mm Automatic United Kingdom, Gatwick
Rolex Sea-Dweller
Price on request
Professional dealer
 
UK
Rolex Datejust 126334 Unworn Steel 41mm Automatic United Kingdom, London
Rolex Datejust 41 ref 126334 full set blue dial 2021 UNWORN
£9,750
Professional dealer
99
UK
IWC Aquatimer Deep Two IW354702 New Steel 47.6mm Automatic United Kingdom, London
IWC Aquatimer Deep Two IW354702
£9,200
Professional dealer
124
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.