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287,393 listings including promoted listings
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Promoted
Montblanc 1858
Automatic Unworn
£2,453
+ £167 for shipping
Promoted
Rolex GMT-Master II
Rootbeer Fully Stickered 2023
£32,995
Free shipping
Promoted
Omega Seamaster Diver 300 M
210.30.42.20.04.001
£4,397
+ £53 for shipping
Promoted
Rolex Daytona
NEW RELEASE 2023 Daytona BLACK DIAMOND DIAL 126503
£23,788
+ £185 for shipping
Promoted
Cartier Santos
Aftermarket Iced Out 10Ct Diamonds 18K YELLOW GOLD/STAINLESS STEEL
£11,975
+ £80 for shipping
Promoted
Panerai
Luminor Luna Rossa Regatta 47mm COMPLETE SET ref: PAM01038
£13,755
Free shipping
Promoted
Rolex Oyster Perpetual 39
Blue Dial Black PVD/DLC Coated Stainless Steel Watch 114300
£10,518
+ £80 for shipping
Promoted
Audemars Piguet Royal Oak
15500ST.OO.1220ST.04
£29,995
Free shipping
Audemars Piguet Code 11.59
Flyback Chronograph
£29,000
+ £45 for shipping
Promoted
Rolex Sky-Dweller
Full Stickers New Unworn 2021 Ref.326934
£18,906
Free shipping
Promoted
Rolex GMT-Master II
Steel & Rose Gold GMT-Master II Root Beer 2023 Brand Nee Unworn Box & Papers 126711CHNR
£17,250
Free shipping
Promoted
Rolex Daytona
White Dial 2023 116500LN
£31,950
Free shipping
Promoted
Rolex Sky-Dweller
NEW 2023 RELEASE Sky-Dweller 18KT ROSE GOLD 336235
£36,006
+ £185 for shipping
Promoted
Cartier Santos
Aftermarket Iced Out 13 Ct Diamonds Large Wssa0009 2019
£10,923
+ £80 for shipping
Promoted
Tudor Black Bay
41mm
£4,124
+ £106 for shipping
Promoted
A. Lange & Söhne Saxonia
UNWORN Saxonia Großdatum 38,5mm 381.031 2022 in Italian erworben inkl. Box & Papiere
£25,853
+ £88 for shipping
Promoted
Rolex Day-Date 40
RBR Olive 2022
£43,995
Free shipping
A. Lange & Söhne Grand Lange 1
Grosse Lange 1
£37,000
+ £45 for shipping
Promoted
Rolex Day-Date 40
228235
£40,500
+ £30 for shipping
Promoted
Rolex GMT-Master II
Pepsi Oyster Bracelet 2023 Unworn 126710BLRO Box And Papers
£17,500
Free shipping
Promoted
Rolex Sea-Dweller
Red Writing 126600
£12,250
Free shipping
Promoted
Audemars Piguet Royal Oak Offshore
Restivo Limited 25 Pieces UNWORN Royal Oak Offshore Quantieme Perpetual Calendar 26262OK
£148,611
+ £2,093 for shipping
Promoted
Cartier Ballon Bleu 42mm
antique style engraved All handmade
£7,687
+ £80 for shipping
Promoted
Omega De Ville Trésor
Co‑Axial Master Chronometer Ref. 43513402103001 Like New Year 2022
£4,836
+ £106 for shipping
Promoted
Patek Philippe Nautilus
5980/1A-014 - Fly-Back Chronograph - As-New - Black Dial - Box & Papers
£95,000
Free shipping
Promoted
Rolex GMT-Master II
Pepsi Jubilee 2023 Full Set
£17,325
Free shipping
Popular
A. Lange & Söhne Saxonia
18ct White Gold 2022 Unworn
£17,850
+ £45 for shipping
Promoted
Rolex Sky-Dweller
336934
£24,495
+ £30 for shipping
Promoted
Rolex Daytona
Stainless Steel Ceramic Daytona White Panda Dial 116500LN Unworn Box & Papers 2023
£28,750
Free shipping
Promoted
Rolex Oyster Perpetual 41
41mm Green Dial 124300
£9,750
Free shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Promoted
Bulgari
Haute Horlogerie Gerald Genta Saphire Crystal Tourbillon Limited Edition 25 pcs Worldwide
£105,082
+ £2,093 for shipping
Promoted
Cartier Ballon Bleu 42mm
Aftermarket Iced Out 12.8Ct Diamonds
£6,311
+ £80 for shipping
Promoted
Rolex Sky-Dweller
[NEW JULY 2023] Steel - Blue dial - Jubilee - 326934-0004
£18,950
+ £50 for shipping
Patek Philippe Nautilus
5980R 2023 UNWORN
£105,000
+ £200 for shipping
Promoted
Rolex Day-Date 40
RBR “Olive” Dial Rose 2023
£49,995
Free shipping
Girard Perregaux Laureato
Green 2022 Unworn Full Set
£11,500
+ £45 for shipping
Promoted
Rolex Oyster Perpetual 41
124300
£16,795
Free shipping
Promoted
Rolex Sky-Dweller
2023 Sky-Dweller Green Dial Unworn 336934 Box And Papers
£24,850
Free shipping
Rolex GMT-Master II
116719BLRO black dial box papers RSC stickers year 2015
£33,995
Free shipping
Promoted
Panerai
Radiomir 1940 Tourbillon Limited 30 pieces 18K Roségold
£98,134
+ £2,093 for shipping
Promoted
Cartier Santos
18K YELLOW GOLD/STAINLESS STEEL Aftermarket Iced Out 10Ct Diamonds
£10,923
+ £80 for shipping
Rolex GMT-Master II
126710BLRO
£17,800
+ £43 for shipping
Rolex Yacht-Master 40
Oysterflex
£23,500
+ £200 for shipping
Rolex Daytona
Platinum Unworn Ice Blue.
£79,999
+ £45 for shipping
Promoted
Rolex GMT-Master II
Batgirl 126710BLNR Stainless Steel May 2023 B&P
£14,500
Free shipping
Promoted
Rolex Daytona
Steel And Yellow Gold 2022 Champagne Dial Unworn 116503 Full Set
£18,750
Free shipping
Promoted
Rolex Daytona
116515LN Meteorite Dial Unworn November 2022
£73,845
Free shipping
Promoted
Arnold & Son
Globetrotter Night World Timer Limited Edition 50 Pieces Worldwide
£15,389
+ £419 for shipping
Promoted
Rolex Submariner Date
41 mm Ref. 126610LN Full Set Unworn Year 2020
£11,783
+ £263 for shipping
Rolex GMT-Master II
126720VTNR
£18,200
+ £43 for shipping
Patek Philippe Twenty~4
Automatic
£22,000
+ £200 for shipping
Promoted
Patek Philippe Aquanaut
5168G-001
£60,000
Free shipping
Rolex Daytona
Blue 18ct White Gold 2020 As New
£34,500
+ £45 for shipping
Promoted
Rolex Datejust 41
126331 | Motif DJ 41 | Unworn | Full Set
£12,500
Free shipping
Promoted
Rolex GMT-Master II
Batman Jubilee Bracelet 2023 Unworn 126710BLNR Box And Papers
£14,750
Free shipping
Promoted
Rolex Sky-Dweller
326935 Slate Dial Fully Stickered August 2022
£42,195
Free shipping
Omega Speedmaster Professional Moonwatch
Full Sedna Gold 42mm Sept 2023 Box & Papers Unworn
£27,999
Free shipping
Promoted
Rolex Explorer II
Ref. 226570 White Dial 42 mm - Full Set - New 29/11/2023
£10,113
+ £263 for shipping
Rolex GMT-Master II
126711CHNR
£17,200
+ £43 for shipping
Rolex GMT-Master II
126718grnr
£36,000
+ £200 for shipping
Audemars Piguet Royal Oak Offshore Diver
Green Dial Open Caseback New Reference 15720ST
£25,250
+ £25 for shipping
IWC Portuguese Perpetual Calendar
Portugieser Perpetual Calendar 2022 Unworn
£15,750
+ £45 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.