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Cartier Drive de Cartier WSNM0008 Unworn Steel 40mm Automatic
TOP
Cartier Drive de Cartier
£5,514
Verified Dealer
99
FR
Patek Philippe Aquanaut 5168G New White gold 42.2mm Automatic
TOP
Patek Philippe Aquanaut 5168G-001 42mm White Gold
£51,258
Free shipping
Verified Dealer
218
US
Rolex Air King 116900 New Steel 40mm Automatic United Kingdom, London
TOP
Rolex Air King 40 | Steel 40mm Black Green Dial | Oyster Unworn
£5,400
Verified Dealer
11
UK
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407OR.OO.1220OR.01 New Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Double Balance Wheel Openworked
£97,079
Free shipping
Verified Dealer
218
US
Rolex Yacht-Master 40 116621 Unworn Steel 40mm Automatic
TOP
Rolex 116621 Yacht-Master 40 Chocolate Dial Steel &Rose Gold...
£10,446
Free shipping
Verified Dealer
54
US
Rolex Daytona 116523 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Black PVD/DLC Coated Stainless Steel Watch 116523
£15,532
Free shipping
Verified Dealer
343
US
Ebel Wave 1256F2S New Gold/Steel 23mm Quartz
TOP
Ebel New Ladies' Wave 1256F2S Steel Gold Diamond MOP 28MM
£1,472
Free shipping
Verified Dealer
401
US
Rolex Daytona 116589SALV New White gold 40mm Automatic United Kingdom, London
TOP
Rolex Daytona Diamond & Ruby Set Unworn White Gold 116589SALV
£95,000
Free shipping
Verified Dealer
455
UK
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic United Kingdom, Liverpool
TOP
Rolex Deepsea 126660 - Blue & Black Dial - 2019
£13,850
Verified Dealer
88
UK
Richard Mille RM 67 RM67-02 Unworn Carbon 38mm Automatic
Richard Mille Sebastien Ogier RM67-02 Carbon TPT Automatic...
£149,889
Free shipping
Verified Dealer
201
US
Jaeger-LeCoultre Rendez-Vous Q3442430 Unworn Rose gold 34mm Automatic
Jaeger-LeCoultre Rendez Vous Q3442430
£14,647
Verified Dealer
2011
MC
Breitling Unworn Gold/Steel 38mm Manual winding United Kingdom, Tunbridge Wells
TOP
Breitling Long Plaing Ref. 815.4 - NOS
£3,195
Verified Dealer
39
UK
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding United Kingdom, Peebles
Omega Speedmaster Moonwatch Apollo 11 50th Anniversary - NEW
£9,350
Verified Dealer
9
UK
Clerc Hydroscaph H1 Chronometer H1-1.4.3 New Steel United Kingdom, London
Clerc Hydroscaph H1 Chronometer
£2,430
Verified Dealer
 
UK
Citizen Promaster Sky JY8085-14H New Steel 45mm Quartz
Citizen JY8085-14H Promaster Sky Herren-Funkuhr Eco-Drive
£456
Verified Dealer
 
DE
Perrelet Turbine Pilot A1086/1A New Steel 48mm Automatic
TOP
Perrelet Turbine Pilot A1086/1A
£1,860
Free shipping
Verified Dealer
401
US
Patek Philippe Aquanaut 5167/1A-001 Unworn Steel 40mm Automatic United Kingdom, London
TOP
Patek Philippe Aquanaut 5167/1A-001
£35,950
Free shipping
Verified Dealer
455
UK
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United Kingdom, Liverpool
TOP
Rolex GMT-Master II 126710BLNR - Gents Watch - Batman - 2019...
£16,500
Verified Dealer
88
UK
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Rolex GMT-Master II Ref 126711CHNR Steel/Everosegold New 2019
£15,319
Free shipping
Verified Dealer
99
IT
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
Rolex Lady-Datejust, new, closing down sale - off. pr.: 32.000...
£15,323
Verified Dealer
30
CH
Omega 188.0002 Unworn Steel 41mm Automatic United Kingdom, Tunbridge Wells
TOP
Omega Speedsonic F300hz 188.0002 - Serviced
£2,200
Verified Dealer
39
UK
Tudor Black Bay Fifty-Eight 79030N New Steel 39mm Automatic United Kingdom, Peebles
Tudor Black Bay Fifty-Eight - NEW 2019 FULL SET
£2,750
Verified Dealer
9
UK
TAG Heuer Monaco Calibre 6 WW2110.FC6177 New Steel 37mm Automatic United Kingdom, Cheshire
TAG Heuer Monaco Calibre 6
£2,400
Verified Dealer
 
UK
ck Calvin Klein K8W3714N New Steel 43mm Quartz
ck Calvin Klein K8W3714N Herren-Chronograph Achieve
£275
Verified Dealer
 
DE
De Grisogono N01.002/B New Steel 30mm Quartz
TOP
De Grisogono New Ladies Tino Acier N01.002/B Steel Quartz
£2,326
Free shipping
Verified Dealer
401
US
Rolex Daytona 116599RBR Unworn White gold 40mm Automatic United Kingdom, London
TOP
Rolex Daytona 116599RBR
£49,950
Free shipping
Verified Dealer
455
UK
Rolex Lady-Datejust 279138RBR Unworn Yellow gold 28mm Automatic United Kingdom, Liverpool
TOP
Rolex Lady-Datejust 279138RBR - Unworn 2017 Watch - Diamond Dial
£24,999
Verified Dealer
88
UK
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde Mark IV NOS 2005 Serial D
£18,335
Free shipping
Verified Dealer
99
IT
Audemars Piguet Jules Audemars 26390OR.OO.D088CR.01 Unworn Rose gold 43mm Automatic United Kingdom, Shrewsbury
Audemars Piguet Jules Perpetual Calendar 18K Rose Gold 43mm...
£39,995
Verified Dealer
75
UK
TAG Heuer Carrera CBG2A90.FT6173 New Ceramic 45mm Automatic
TAG Heuer Heuer 02 Full Black Carrera Chronograph
£3,533
Verified Dealer
208
EE
Rolex Submariner Date 116610LV New Steel 40mm Automatic United Kingdom, Peebles
Rolex Submariner Date 116610LV Hulk - NEW AND UNWORN 2019
£13,700
Verified Dealer
9
UK
Clerc Hydroscaph L.E. Central Chronograph CHY-585 New Steel Automatic United Kingdom, London
Clerc Hydroscaph L.E. Central Chronograph
£4,194
Verified Dealer
 
UK
Vostok NH35A-592C554 New Steel 43mm Automatic
Vostok NH35A-592C554 Herren-Automatikuhr Expedition Nordpol 1
£232
Verified Dealer
 
DE
Dior Christal CD114370 New Yellow gold 39mm Quartz
TOP
Dior Ladies Christal CD114370 18K Solid Gold Diamond
£4,423
Free shipping
Verified Dealer
401
US
Zenith 51.2080.4021/01 Unworn Gold/Steel 42mm Automatic
Zenith Chronomaster 51.2080.4021/01.c494
£6,247
Verified Dealer
2011
MC
Rolex Datejust 126281RBR Unworn Gold/Steel 36mm Automatic United Kingdom, Liverpool
TOP
Rolex Datejust 126281RBR - Diamond Bezel & Dial - Unworn 2018
£14,999
Verified Dealer
88
UK
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 Serial Z
£19,541
Free shipping
Verified Dealer
99
IT
Rolex Datejust 126200 Bkio New Steel 36mm Automatic
Rolex Steel Datejust Domed Bezel Black Index Dial Oyster
£5,087
Free shipping
Verified Dealer
 
US
Harry Winston Premier PRNQHM36WW001 Unworn White gold 36mm Quartz
Harry Winston Premier Ladies 36 mm PRNQHM36WW001
£14,100
Verified Dealer
115
US
Omega Seamaster Planet Ocean 215.30.44.22.01.001 New Steel 43.5mm Automatic United Kingdom, Peebles
Omega Seamaster Planet Ocean 600m Master Chronometer GMT -NEW...
£4,700
Verified Dealer
9
UK
Louis Erard 1931 Louis Erard 71245AA01 New United Kingdom, London
Louis Erard 1931 Museum Chrono
£1,099
Verified Dealer
 
UK
Seiko SRPD61K1 New Steel 42.5mm Automatic
Seiko SRPD61K1 Herren-Armbanduhr Automatik
£232
Verified Dealer
 
DE
Piaget Dancer 50011 New Yellow gold 21mm Quartz
TOP
Piaget Ladies Dancer Carree 50011 K83 Diamond Solid 18K Gold
£4,811
Free shipping
Verified Dealer
401
US
Cartier Clé de Cartier W2CL0003 Unworn Gold/Steel 35mm Automatic
Cartier Clé De Cartier W2CL0003
£5,600
Verified Dealer
2011
MC
Rolex Lady-Datejust Pearlmaster 80285 Unworn Rose gold 29mm Automatic United Kingdom, Liverpool
TOP
Rolex Pearlmaster 80285 Everose Gold Watch - Unworn 2015
£27,500
Verified Dealer
88
UK
Breitling AB0118A21B1X2 New Steel 42,00mm Automatic United Kingdom, or EU warehouse (see description)
TOP
Breitling Men's Premier B01 Chronograph 42 Norton
£4,610
Verified Dealer
183
UK
Rolex GMT-Master II 116710BLNR Unworn Steel 40mm Automatic
Rolex GMT-Master II Batman 2019 [Like New]
£12,422
Free shipping
Verified Dealer
73
US
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
Rolex Daytona Rose Gold Black Dial 116505 Unworn
£28,343
Free shipping
Verified Dealer
24
US
Tudor Pelagos 25610TNL New Titanium 42mm Automatic United Kingdom, Peebles
Tudor Pelagos LHD 42mm Titanium - NEW 2019 with STICKERS
£3,165
Verified Dealer
9
UK
Louis Erard Excellence Louis Erard Excellence Skeleton, 81233AA22 New Steel 40mm Automatic United Kingdom, London
Louis Erard Excellence Skeleton
£1,840
Verified Dealer
 
UK
Tommy Hilfiger 1782080 New Steel 38mm Quartz
Tommy Hilfiger 1782080 Damenarmbanduhr Lee
£95
Verified Dealer
 
DE
Hermès Clipper CP2.941 Unworn Titanium 44mm Automatic
TOP
Hermès Mens Hermes Clipper CP2.941 Titanium Steel Chronograph
£2,093
Free shipping
Verified Dealer
401
US
Longines Master Collection L2.673.4.78.3 Unworn Steel 40mm Automatic
Longines Master L2.673.4.78.3
£1,809
Verified Dealer
2011
MC
Rolex Daytona 116520 Unworn 40mm Automatic United Kingdom, Liverpool
TOP
Rolex Daytona 116520 - White Dial - 2010 - Unworn Stickered
£23,500
Verified Dealer
88
UK
Rolex Yacht-Master II 116688 New Yellow gold 44mm Automatic
Rolex Yacht-Master II 116688 2019 Box & Paper
£27,881
Verified Dealer
26
US
Patek Philippe Aquanaut 5167A-001 New Steel 40mm Automatic United Kingdom, London
Patek Philippe Aquanaut Steel "Tiffany & Co Single Sealed"
£79,995
Verified Dealer
 
UK
Omega Speedmaster 311.10.39.30.01.001 New Steel 38.6mm Manual winding United Kingdom, West Yorkshire
Omega Speedmaster The 1957 Trilogy
£5,750
Free shipping
Verified Dealer
 
UK
Omega Seamaster Planet Ocean 215.92.46.22.03.001 New Ceramic 45.5mm Automatic United Kingdom, Peebles
Omega Seamaster Planet Ocean Co-axial GMT (Big Blue) - NEW 2019
£6,600
Verified Dealer
9
UK
Louis Erard Excellence Louis Erard Excellence Regulator, 86236AA11 New Steel Automatic United Kingdom, London
Louis Erard Excellence Regulator Automatic
£1,944
Verified Dealer
 
UK
Nixon A377 486 New Steel 38mm Quartz
Nixon A377 486 Sentry 38 Gunmetal/White Armbanduhr
£111
Verified Dealer
 
DE
Dior VIII CD1221E2 New Ceramic 34mm Quartz
TOP
Dior New Ladies Christian VIII CD1221E2 Ceramic Steel
£1,239
Free shipping
Verified Dealer
401
US
Omega Speedmaster Racing 329.30.44.51.01.001 Unworn Steel 44.2mm Automatic
Omega Speedmaster 329.30.44.51.01.001
£4,825
Verified Dealer
2011
MC
Rolex Day-Date 36 118348 Unworn Yellow gold 36mm Automatic United Kingdom, Liverpool
TOP
Rolex Day-Date 118348 - Diamond Bezel & Dial - Unworn 2018
£33,900
Verified Dealer
88
UK
Patek Philippe Nautilus 5719/10R-010 New Rose gold 40mm Automatic United Kingdom, London
Patek Philippe Nautilus Fully Loaded Rose Gold 5719/10R-010
£465,000
Free shipping
Verified Dealer
455
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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