Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

No results found.
Your selection
Clear selection

No results found.
Your selection
Clear selection

No results found.
Basic information
Style of watch
Watch type
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Crystal
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Maurice Lacroix Pontos Day Date PT6158-SS002-33E-1 New Steel 40mm Automatic
TOP
Maurice Lacroix Pontos Day Date Automatik PT6158
£684
Verified Dealer
215
DE
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41mm Steel and 18kt Yellow Gold Black Diamond Dial
£10,614
Free shipping
Verified Dealer
268
US
Patek Philippe Nautilus 5711/1A-011 New Steel 40mm Automatic
TOP
Patek Philippe Nautilus 5711 Steel Watch Box/Papers 5711/1A-011
£77,031
Free shipping
Verified Dealer
268
US
Jaeger-LeCoultre Q3468430 New Steel 29mm Automatic
TOP
Jaeger-LeCoultre Q3468430
£7,327
Verified Dealer
19
HK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II Pepsi Stainless Steel Jubilee Bracelet
£13,853
Free shipping
Verified Dealer
64
US
De Grisogono N01.002/B New Steel 30mm Quartz
TOP
De Grisogono New Ladies Tino Acier N01.002/B Steel Quartz
£2,337
Free shipping
Verified Dealer
443
US
Eberhard & Co. 30132 Unworn Yellow gold 37mm Automatic United Kingdom, Hertfordshire
TOP
Eberhard & Co. Champion, 37mm, 18k gold, NOS (full set), 1993,...
£5,395
Verified Dealer
18
UK
Rado HyperChrome Captain Cook R32500305 New Steel 37mm Automatic United Kingdom, Wilmslow
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2020
£1,520
Verified Dealer
262
UK
CP5 New 39mm Quartz
Relojes Carles Puyol CP5 Reloj CP5 Sport caballero SOC2
£90
Verified Dealer
 
ES
Rolex Datejust II 126300 Unworn Steel 41mm Automatic United Kingdom, Hertfordshire
TOP
Rolex Datejust II 126300 2020 41mm Wimbledon Dial unworn full set
£7,450
Verified Dealer
75
UK
Rolex Day-Date 36 118348 Unworn Yellow gold 36mm Automatic United Kingdom, Liverpool
TOP
Rolex Day-Date 118348 - Diamond Bezel & Dial - Unworn 2018
£33,900
Verified Dealer
97
UK
Rolex Submariner New 40mm
Rolex 116618 CERAMIC Rolex Submariner
£24,857
Free shipping
Verified Dealer
6
US
Rolex GMT-Master 16750 Unworn Steel 40mm Automatic United Kingdom, Manchester
Rolex GMT-Master 16750 Aged Pepsi Just Returned from Rolex...
£11,500
Free shipping
Verified Dealer
41
UK
Ulysse Nardin 1503-170LE-3/93-HAMMER New Titanium 44mm Manual winding
Ulysse Nardin Nardin Marine Chronograph
£9,370
Verified Dealer
276
IT
Patek Philippe Aquanaut 5968A-001 Unworn Steel 42.2mm Automatic United Kingdom, London
Patek Philippe 5968A -001 Aquanaut Chronograph "Novelty 2018"...
£62,813
Verified Dealer
 
UK
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic United Kingdom, London
Rolex Yacht-Master II 116688
£30,950
Free shipping
Verified Dealer
474
UK
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
Rolex Submariner Date 116610LN - [Complete Set/Mint] - LC/EU
£8,260
Verified Dealer
25
BE
RA306202 New Steel 38mm Quartz
Relojes Radiant Reloj Radiant Outfit Mujer RA306202
£34
Verified Dealer
 
ES
Patek Philippe Nautilus 5711/1A-010 New Steel 40mm Automatic United Kingdom, London
Patek Philippe Nautilus 5711 Blue Dial UK Supplied 2019 Watch
£58,500
Verified Dealer
31
UK
Rolex Sky-Dweller 326934 Unworn Gold/Steel 42mm Automatic United Kingdom, Liverpool
TOP
Rolex Sky-Dweller 326934 – Gents Watch – Blue Dial - Unworn 2019
£19,750
Verified Dealer
97
UK
Longines L2.822.4.56.9 New Steel 42,00mm Automatic United Kingdom, or EU warehouse (see description)
TOP
Longines Skin Diver Watch L2.822.4.56.9
£1,678
Verified Dealer
200
UK
Rolex Submariner Date 116613LN Unworn Gold/Steel 40mm Automatic United Kingdom, Manchester
Rolex Submariner Date 116613LN 2013 Serviced by Rolex
£10,000
Free shipping
Verified Dealer
41
UK
Ulysse Nardin Jade 3103-125B/591.3 New Steel Automatic
Ulysse Nardin Jade 3103-125B/591.3
£5,554
Verified Dealer
 
CH
Patek Philippe Nautilus 5980/1R-001 New Rose gold 40.5mm Automatic United Kingdom, London
Patek Philippe 5980/1R-001 Nautilus Chronograph 18k Rose Gold,...
£121,324
Verified Dealer
 
UK
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United Kingdom, London
Rolex Submariner Hulk 116610LV
£11,950
Free shipping
Verified Dealer
474
UK
Rolex GMT-Master II 126711 New Gold/Steel 40mm Automatic
Rolex NEW DECEMBER 2019 Rolex GMT Master II Root Beer 18K Rose...
£13,653
Verified Dealer
395
US
B47013-1 New Steel 32mm
Relojes Marea Reloj Marea B47013-1
£19
Verified Dealer
 
ES
Rolex Submariner Date 116619LB New White gold 40mm Automatic United Kingdom, London
Rolex Submariner Date "SMURF" Unworn
£26,500
Verified Dealer
31
UK
Rolex Daytona 116500LN Unworn Steel 40mm Automatic United Kingdom, Colchester
Rolex Daytona 116500ln White New
£19,995
Verified Dealer
17
UK
Audemars Piguet 26421OR.OO.A002CA.01 Unworn Rose gold 45 mmmm Automatic United Kingdom, London
TOP
Audemars Piguet 26421OR.OO.A002CA.01
£340,000
Private Seller
 
UK
Rolex Explorer 214270 Unworn Steel 39mm Automatic United Kingdom, Manchester
Rolex Explorer 1 214270 MK2 UK 2017 Rolex Service
£6,250
Free shipping
Verified Dealer
41
UK
Tudor Black Bay 79230G New Steel Automatic United Kingdom, London
Tudor -NEW- Heritage Green Black Bay Harrods Special Edition
£3,950
Verified Dealer
150
UK
Rolex Daytona 116519LN Unworn White gold 40mm Automatic United Kingdom, London
Rolex 116519 LN Cosmograph Daytona Oysterflex
£28,911
Verified Dealer
 
UK
Patek Philippe Chronograph 5170P-001 Unworn Platinum 39.4mm Manual winding United Kingdom, London
Patek Philippe Chronograph 5170P-001
£64,250
Free shipping
Verified Dealer
474
UK
Frederique Constant Manufacture FC-760N4H4 New 42mm Automatic
Frederique Constant Flyback chronograph Manufacture FC-760N4H4
£2,289
Free shipping
Verified Dealer
 
FR
R3251481003 New Plastic 53mm Quartz
Relojes Sector Expander Reloj Sector Expander Street Hombre...
£41
Verified Dealer
 
ES
Rolex Submariner Date 116610LV New Steel 40mm Automatic United Kingdom, London
Rolex Submariner Date 'HULK' in Factory Stickers
£12,850
Verified Dealer
31
UK
Hublot Big Bang Jeans 341.SX.2710.NR.1104.JEANS New Steel 41mm Automatic
Hublot Big Bang Jeans
£10,384
Free shipping
Verified Dealer
35
CH
Bell & Ross BR 05 BR05A-BL-ST/SRB Unworn 40mm Automatic United Kingdom, Edinburgh
TOP
Bell & Ross BR 05 black steel
£2,700
Private Seller
 
UK
Rolex Day-Date 36 118238 New Yellow gold 36mm Automatic United Kingdom, Manchester
Rolex 118238 Day-Date 36mm 2018 with Stickers
£22,950
Free shipping
Verified Dealer
41
UK
Tudor Black Bay Fifty-Eight M79030N-0001 Unworn Steel 39mm Automatic United Kingdom, London
Tudor Black Bay 58 Fifty-Eight Steel Bracelet 39mm Full Set NEW
£3,335
Verified Dealer
150
UK
Audemars Piguet Royal Oak Chronograph 26331OR.OO.1220OR.01 Unworn Rose gold Automatic United Kingdom, London
Audemars Piguet 26331OR.OO.1220OR.01 Royal Oak Chronograph 18K...
£49,046
Verified Dealer
 
UK
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II 116710LN
£13,500
Free shipping
Verified Dealer
474
UK
Rolex Submariner Date 16610 New Steel 40mm Automatic
Rolex Submariner Date NOS STICKERS 2010 LC:100
£11,014
Verified Dealer
63
DE
SKW6423 New Titanium 40mm Quartz
Relojes Skagen Reloj Skagen Jorn Hombre SKW6423
£108
Verified Dealer
 
ES
Rolex GMT-Master II 116710LN New Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II Black bezel Unworn 2019
£11,500
Verified Dealer
31
UK
Rolex Datejust 126231 Unworn Gold/Steel 36mm Automatic United Kingdom, Whitby- North Yorkshire
Rolex Datejust 36 Rose Gold & S/S- Rhodium Dial 2019 Box & Papers
£8,699
Verified Dealer
57
UK
Tudor Black Bay 79230R Unworn Steel 42mm Automatic United Kingdom, Bishop's Stortford
Tudor Black Bay State Of Qatar Stainless Steel 79230R - COM2271
£13,999
Verified Dealer
293
UK
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic United Kingdom, Manchester
Rolex Submariner Date 16610LV Rare Serif B1 Bezel Rolex Service
£22,500
Free shipping
Verified Dealer
41
UK
Rolex GMT-Master II 126711CHNR New 40mm Automatic
Rolex 126711CHNR GMT Master II Ceramic Root Beer SS / 18K...
£13,970
Verified Dealer
427
US
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United Kingdom, London
Rolex 326934 Sky-Dweller Steel Stainless Steel Blue Dial
£18,069
Verified Dealer
 
UK
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic United Kingdom, London
Rolex Red Writing Sea-Dweller 126600
£12,250
Free shipping
Verified Dealer
474
UK
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 40 228238 NEW
£24,975
Verified Dealer
226
US
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic United Kingdom, Wilmslow
Rolex Deepsea Sea-Dweller D-Blue - 2019 UNWORN
£14,580
Verified Dealer
262
UK
Rolex Explorer 214270 New Steel 39mm Automatic United Kingdom, London
Rolex Explorer I - 39mm
£6,450
Verified Dealer
31
UK
Maurice Lacroix Masterpiece MP6348-SS001-12E Unworn Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Masterchrono Automatik Day Date...
£1,592
Verified Dealer
215
DE
Rado Sintra R13725709 Unworn Ceramic 30mm Quartz United Kingdom, Bishop's Stortford
Rado Sintra Diamond Ceramic R13725709 - W5592
£1,499
Verified Dealer
293
UK
Breitling Superocean Héritage II Chronographe A13313121B1A1 New Steel 44mm Automatic United Kingdom, Manchester
Breitling Superocean Héritage II Chronographe Unworn December...
£3,900
Free shipping
Verified Dealer
41
UK
Patek Philippe Aquanaut 5968A-001 New Steel 42.2mm Automatic
TOP
Patek Philippe Aquanaut 5968a Chronograph Stainless Steel New...
£71,848
Verified Dealer
144
IT
Rolex Daytona 116500LN New Steel 40mm Automatic United Kingdom, London
Rolex 116500LN Daytona Ceramic Bezel White Dial
£19,790
Verified Dealer
 
UK
Rolex Daytona 116519 Unworn White gold 40mm Automatic United Kingdom, London
Rolex Daytona Beach 116519
£25,000
Free shipping
Verified Dealer
474
UK
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic United Kingdom, Caerphilly
TOP
Rolex Sea-Dweller Deepsea
£10,500
Private Seller
 
UK
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United Kingdom, Wilmslow
Rolex Submariner Date Hulk - 2019 UNWORN
£15,620
Verified Dealer
262
UK
Rolex Datejust 126334 New Steel 41mm Automatic United Kingdom, London
Rolex Datejust 41 Oyster Rhodium Dial 2019 New
£8,250
Verified Dealer
31
UK
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


You might also be interested in: