Over 400,000 watches covered by Chrono24 Buyer Protection

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Porsche Design Flat Six 6350.43.04.0275 New Steel 44mm Automatic
TOP
Porsche Design Flat Six Automatic Men's Watch Swiss Made
£1,492
Professional dealer
72
HK
Fortis 705.21.18M New Steel 43mm Automatic
TOP
Fortis Cocpit One Chronograph 705.21.18m
£1,493
Professional dealer
729
PL
Casio G-Shock CASIO GA-710B-1A4ER Unworn Steel 45mm Quartz
TOP
Casio GA-710B-1A4ER
£76
Professional dealer
10
ES
TAG Heuer Monaco Calibre 11 CAW211P.FC6356 New Steel 39mm Automatic
TOP
TAG Heuer MONACO CALIBRE 11 39MM BLUE
£3,997
Professional dealer
1466
DE
Jaeger-LeCoultre Duomètre Q6062520 Unworn Yellow gold 42mm Manual winding
TOP
Jaeger-LeCoultre Duometre Unique Travel Time 18K Gold Q6062520...
£26,046
Sold by Chrono24
DE
Parmigiani Fleurier Tonda PFC231-0001400-HA1442 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Tonda Hemispheres Men's 42mm Automatic...
£6,709
Professional dealer
1136
US
Montblanc 1858 125567 New Titanium 42mm Automatic
TOP
Montblanc 1858 Geosphere Blue Dial 42mm Case Titanium Men's...
£3,598
Professional dealer
717
US
Cartier Santos (submodel) W2SA0008 Unworn Steel 43mm Automatic
TOP
Cartier Santos De Cartier Chronograph Two Tone Custom Diamond...
£26,236
Professional dealer
834
US
Rolex Daytona 116503 New Gold/Steel 40mm Automatic United Kingdom, Fareham
TOP
Rolex Bi Metal “Black Dial” Cosmograph Daytona - 2021 Card -...
£18,200
Professional dealer
66
UK
A. Lange & Söhne Double Split 404.035 Unworn Platinum 43mm Manual winding
TOP
A. Lange & Söhne Lange Double Split Rattrapante Chronograph -...
Price on request
Professional dealer
224
US
Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic United Kingdom, London
TOP
Rolex GMT-Master II NOS 16710
£20,950
Free shipping
Professional dealer
815
UK
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
TOP
Rolex Daytona green
£60,526
Professional dealer
146
PT
Tudor Black Bay M79018V-0001 New Yellow gold 39mm Automatic United Kingdom, London
TOP
Tudor Black Bay 58 M79018V Yellow Gold, Unworn UK watch 2021
£13,750
Free shipping
Professional dealer
64
UK
Piaget Altiplano G0A39138 Unworn White gold 40mm Automatic
TOP
Piaget Altiplano Diamanten 18K Weissgold Automatik Ref....
£21,390
Sold by Chrono24
DE
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.03 Unworn Steel 41mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Selfwinding 41mm. Blue Stainless...
£42,950
Professional dealer
18
UK
Luminox 3121.BO.RF New Steel 44mm Quartz
TOP
Luminox 3121.BO.RF Pacific Diver 44 mm Diver Red Cut to Fit...
£446
Professional dealer
717
US
Rolex Daytona 116515ln Unworn Rose gold 40mm Automatic United Kingdom, LONDON
Rolex Daytona Oyster Flex Rose Gold Chocolate Dial Rubber...
£34,495
Professional dealer
32
UK
Rolex Air King 116900 New Steel 40mm Automatic United Kingdom, Hayling Island
TOP
Rolex Air-King - 2021 Card - 116900
£7,200
Professional dealer
66
UK
Rolex GMT-Master II 126715CHNR-0001 New Rose gold 40mm Automatic United Kingdom, Liverpool
TOP
Rolex GMT-Master II
£36,000
Free shipping
Professional dealer
 
UK
Rolex Daytona 116500LN New Steel 40mm Automatic United Kingdom, Woodford Green
Rolex Daytona
£28,995
Professional dealer
19
UK
Rolex GMT-Master II 126710BLNR-0003 Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II "Batman" Oyster Bracelet
£16,251
Professional dealer
45
ES
Blancpain Fifty Fathoms 5008 11B30 NABA Unworn Steel 40.3mm Automatic United Kingdom, London
TOP
Blancpain Fifty Fathoms Milspec HODINKEE Limited Edition 2020
£15,600
Professional dealer
519
UK
Glashütte Original Senator Chronometer Regulator 1-58-04-04-04-04 Unworn White gold 42mm Manual winding
TOP
Glashütte Original Senator Regulator 18K Weissgold Handaufzug...
£17,174
Sold by Chrono24
DE
Patek Philippe Perpetual Calendar 5327J-001 Unworn Yellow gold 39mm Automatic United Kingdom, London
Patek Philippe Perpetual Calendar Grand Complication 39mm....
£63,950
Professional dealer
18
UK
Bremont h-4 Hercules New Platinum 43mm Automatic
TOP
Bremont H-4 HERCULES PLATINUM Limited Edition Leather Strap Watch
£19,749
Professional dealer
717
US
Audemars Piguet Royal Oak Chronograph 26320ST.OO.1220ST.01 Unworn Steel 41mm Automatic United Kingdom, LONDON
Audemars Piguet Royal Oak Chronograph Steel Black Dial
£34,995
Professional dealer
32
UK
Rolex Daytona 116503-0001 New Gold/Steel 40mm Automatic United Kingdom, Hayling Island
TOP
Rolex Bi Metal “White Dial” Cosmograph 116503 Daytona - 2021...
£18,350
Professional dealer
66
UK
Rolex GMT-Master II 116710BLNR New Steel 40mm Automatic United Kingdom, Liverpool
TOP
Rolex GMT-Master II "Batman"
£15,000
Free shipping
Professional dealer
 
UK
Rolex Air King 116900 New Steel 40mm Automatic United Kingdom, Woodford Green
Rolex Air-King
£6,995
Professional dealer
19
UK
Franck Muller Color Dreams New Rose gold 30.5mm Quartz United Kingdom, Oxford
TOP
Franck Muller Long Island Color Dreams - Unworn - Box &...
£7,850
Free shipping
Professional dealer
344
UK
Bulgari Octo 103126 Unworn Ceramic 40mm Manual winding United Kingdom, London
TOP
Bulgari Octo Finissimo Skeleton 2021 Ref 10126
£15,450
Professional dealer
519
UK
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
TOP
Omega Speedmaster Rising Sun Tokyo Chronograph Automatik...
£7,423
Sold by Chrono24
DE
Rolex Submariner Date 116618LB Unworn Yellow gold 40mm Automatic United Kingdom, London
Rolex 116618LB Submariner Date 40mm. Yellow Gold 18k. with Box...
£32,988
Professional dealer
18
UK
Montblanc 1858 119909 New Bronze 42mm Automatic
TOP
Montblanc 1858 Geosphere Green Dial 42mm LIMITED EDITION Watch...
£3,917
Professional dealer
717
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.