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Eterna 6601.41.10 New Steel 38.5mm Quartz United Kingdom, South Wales
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Eterna Porsche Design 6601.41.10 P6000 Stainless Steel
£499
Free shipping
Professional dealer
4.70 (22)
UK
Seiko SEIKO SPB001J1 Unworn Steel Automatic
TOP
Seiko SPB001J1
£784
+ £19 for shipping
Professional dealer
4.83 (12)
ES
Patek Philippe Annual Calendar 5205R-001 Unworn Rose gold 40mm Automatic
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Patek Philippe Annual Calendar Opaline White Dial Rose Gold...
£38,493
Free shipping
Professional dealer
4.79 (369)
US
Porsche Design Flat Six 6341.13.44.1169 Unworn Titanium 45mm Automatic
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Porsche Design Chrono Flat Six Edition 1 comme neuve série...
£2,438
+ £218 for shipping
Professional dealer
4.92 (46)
FR
Montblanc Bohème 111059 Unworn Yellow gold 30mm Automatic
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Montblanc Boheme Date Diamanten 18K Gold Automatik Damenuhr...
£5,963
+ £139 for shipping
Sold by Chrono24
DE
Bulgari Octo 103431 BGO40C3PSSXTAUTO Unworn Steel 40mm Automatic
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Bulgari Octo Finissimo Automatic 103431 Blue Dial
£8,121
+ £70 for shipping
Professional dealer
4.85 (19)
US
Cartier Santos (submodel) W2SA0008 Unworn Steel 43mm Automatic
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Cartier Santos De Cartier Chronograph Two Tone Custom Diamond...
£22,429
+ £77 for shipping
Professional dealer
4.79 (439)
US
Chopard Grand Prix de Monaco Historique 168569-3001 New Titanium 44.5mm Automatic
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Chopard NEW Grand Prix de Monaco Historique
£3,248
+ £123 for shipping
Professional dealer
4.85 (199)
US
Omega Constellation Ladies 123.20.35.20.02.005 Unworn Gold/Steel 35mm Automatic United Kingdom, WARRINGTON
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Omega Constellation 18K Red Gold 123.20.35.20.02.005 2018...
£3,995
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Professional dealer
4.90 (65)
UK
Jacob & Co. OP110.40.AG.AB.A New Rose gold 49mm Manual winding United Kingdom, London, SW3 1NX
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Jacob & Co. Musical Watch Opera "the Godfather '' Limited...
Price on request
+ £90 for shipping
Professional dealer
4.85 (91)
UK
Patek Philippe Aquanaut 5167A-001 New Steel 40mm Automatic
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Patek Philippe Aquanaut Steel Black (New Full Set)
£59,424
Free shipping
Professional dealer
4.97 (38)
HK
Patek Philippe Golden Ellipse 5738/50P-001 New Platinum 39.5mm Automatic United Kingdom, London
Patek Philippe Ellipse 50th Anniversary Hand Engraved Black...
£110,000
Free shipping
Professional dealer
5.00 (20)
UK
Tudor Black Bay M79018V-0001 New Yellow gold 39mm Automatic United Kingdom, London
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Tudor Black Bay 58 M79018V 18k Yellow Gold, Unworn UK watch 2021
£13,750
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Professional dealer
4.93 (51)
UK
Montblanc Star 109286 Unworn Steel 42mm Automatic
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Montblanc Star World-Time GMT Automatik Edelstahl Herrenuhr...
£2,916
+ £78 for shipping
Sold by Chrono24
DE
Bulgari Octo 103035 BGO40C14SLXTAUTO New Steel 40mm Automatic
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Bulgari Octo Finissimo Automatic 103035 Stainless Steel...
£6,922
+ £70 for shipping
Professional dealer
4.85 (19)
US
Rolex Daytona 116500LN New Steel 40mm Automatic United Kingdom, Edinburgh
Rolex Daytona - NEW/UNWORN November 2020
£30,300
+ £99 for shipping
Professional dealer
4.99 (89)
UK
Tudor Fastrider Chrono 42010N-0006 New Steel 42mm Automatic
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Tudor NEW Fastrider Chronograph Automatic Red Dial Men's Watch...
£2,343
+ £123 for shipping
Professional dealer
4.85 (199)
US
Omega De Ville Prestige 424.10.24.60.55.001 New Steel 24.4mm Quartz United Kingdom, WARRINGTON
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Omega De Ville Prestige 42410246055001
£1,995
Free shipping
Professional dealer
4.90 (65)
UK
Jacob & Co. Astronomia AT100.95.KR.SR.B New Platinum 47mm Manual winding United Kingdom, London, SW3 1NX
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Jacob & Co. Astronomia Tourbillon Black Ceramic Black & Red...
Price on request
+ £90 for shipping
Professional dealer
4.85 (91)
UK
Hublot Classic Fusion Aerofusion 525.OX.5180.RX.ORL21 New Automatic
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Hublot Classic Fusion Ltd 200 Pcs Aerofusion Chronograph...
£27,480
Free shipping
Professional dealer
4.97 (38)
HK
Franck Muller Long Island 1200 SC Unworn White gold 32mm Automatic United Kingdom, Oxford
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Franck Muller Long Island Electra Automatic 18k White Gold -...
£6,850
Free shipping
Professional dealer
4.94 (256)
UK
Rolex Oyster Perpetual 41 124300-0006 Unworn Steel 41mm Automatic United Kingdom, Surrey
Rolex 2021 Unworn 124300 Oyster Perpetual 41 Tiffany Dial With...
£13,500
+ £40 for shipping
Professional dealer
UK
Chopard Superfast 168537-3001 Unworn Steel 45mm Automatic
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Chopard Classic Racing Superfast Power Control Stahl 168537-30...
£5,963
+ £139 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United Kingdom, London
Rolex 2020 GMT-Master II Root Beer 126711CHNR
£18,650
+ £43 for shipping
Professional dealer
5.00 (5)
UK
Rolex Submariner Date 116613LN New Gold/Steel 40mm Automatic United Kingdom, Edinburgh
Rolex Submariner Date - NEW SEPTEMBER 2020
£13,900
+ £59 for shipping
Professional dealer
4.99 (89)
UK
Montblanc Timewalker 116060 New Steel 41mm Automatic
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Montblanc Timewalker Stainless Steel Automatic NEW
£1,546
+ £123 for shipping
Professional dealer
4.85 (199)
US
Omega Constellation Quartz 123.20.24.60.02.001 Unworn Gold/Steel 24mm Quartz United Kingdom, WARRINGTON
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Omega Constellation 18kt Red Gold & Steel Silver Dial 123.20.2...
£2,299
Free shipping
Professional dealer
4.90 (65)
UK
Rolex Datejust 36 126234 New Steel 36mm Automatic United Kingdom, London, SW3 1NX
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Rolex DateJust 36 Oystersteel & White Gold Palm Motif Dial -...
£15,932
+ £90 for shipping
Professional dealer
4.85 (91)
UK
Patek Philippe Travel Time 7234R-001 New Rose gold 37.5mm Automatic
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Patek Philippe Travel Time Rose Gold (New Full Set)
£30,258
Free shipping
Professional dealer
4.97 (38)
HK
Patek Philippe Annual Calendar 5205G-013 Unworn White gold 40mm Automatic United Kingdom, London
Patek Philippe Annual Calendar 5205G-013 | UK-Supplied | 2020
£41,150
+ £14 for shipping
Professional dealer
4.95 (65)
UK

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Rolex Daytona 116505-0013 New Rose gold 40mm Automatic United Kingdom, Surrey
Rolex Chocolate Daytona 2021 Unworn 116505 Full Set
£55,000
+ £43 for shipping
Professional dealer
UK
Montblanc Heritage Spirit 110699 Unworn Steel 39mm Automatic
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Montblanc Heritage Spirit Mondphase Automatik Stahl Herrenuhr...
£3,090
+ £78 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 126610LV-0002 New Steel 41mm Automatic United Kingdom, London
Rolex 2021 Submariner Date 41mm Starbucks Kermit Unworn
£15,950
+ £43 for shipping
Professional dealer
5.00 (5)
UK
Rolex Submariner Date 116610LN New Steel 40mm Automatic United Kingdom, Edinburgh
Rolex Submariner Date - NEW 2019 FULL STICKERS
£12,950
+ £59 for shipping
Professional dealer
4.99 (89)
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.