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Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex NEW CARD - Daytona 116500 LN black dial
£22,350
Professional dealer
24
FR
H.Moser & Cie. Endeavour 1804-1200 New Steel 42mm Automatic
TOP
H.Moser & Cie. & Cie - Endeavour Tourbillon Concept Ref.:...
£53,362
Free shipping
Professional dealer
 
RU
Rolex Oyster Perpetual 124300 New Steel 41mm Automatic United Kingdom, London
TOP
Rolex Oyster Perpetual 41 124300 Bright Black Dial 2020 Unworn...
£6,450
Free shipping
Professional dealer
148
UK
Rolex Submariner Date 126610lv New Steel 41mm Automatic
TOP
Rolex NEW KERMIT 2020 - Submariner Date 126610 LV
£16,420
Professional dealer
24
FR
Rolex Submariner Date 116610LV-SD New Steel 40mm Automatic
TOP
Rolex Submariner Date Hulk Oystersteel Men's Watch 116610LV-0002
£14,259
Free shipping
Professional dealer
534
US
Jacob & Co. Five Time Zone JCM47WMBZ New Steel 40mm Quartz
TOP
Jacob & Co. Five Time Zone Stainless Steel Case JCM47WMBZ
£5,395
Professional dealer
374
US
TAG Heuer Carrera Calibre HEUER 01 CAR201U.BA0766 New Steel 43mm Automatic United Kingdom, Wilmslow Cheshire
TOP
TAG Heuer Carrera Calibre HEUER 01 Skeleton Brown Ceramic Dial
£3,485
Free shipping
Professional dealer
138
UK
Omega Speedmaster 3578.51.00 Unworn Steel 42mm Manual winding United Kingdom, London
TOP
Omega Rare Omega Speedmaster Snoopy Award ref 3578.51.00 Full Set
£21,750
Free shipping
Professional dealer
60
UK
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic United Kingdom, London
TOP
Rolex Submariner Non-Date Steel 114060
£11,500
Free shipping
Professional dealer
714
UK
Casio G-Shock MRG-G1000HG-9ADR Unworn Titanium 48mm Quartz United Kingdom, London
TOP
Casio G-Shock 20th Anniversary Hammer Tone 2020
£11,500
Professional dealer
400
UK
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic United Kingdom, London
TOP
Rolex Oyster Perpetual 34 Pink Dial 124200 Box and Papers 2020...
£5,995
Free shipping
Professional dealer
148
UK
Urban Jürgensen Urban Jürgensen Jules Collection - Ref. 2340 WG New White gold 40mm Manual winding United Kingdom, London
Urban Jürgensen Jules Collection - Ref. 2340 WG
Price on request
Free shipping
Professional dealer
27
UK
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Selfwinding Blue Dial
£25,500
Professional dealer
60
UK
TAG Heuer Link Lady WAT1451-BB0955 New Steel 29mm Quartz
TOP
TAG Heuer Link Women's Watch WAT1451.BB0955
£1,486
Free shipping
Professional dealer
534
US
Frederique Constant Manufacture Classic FC-750N4H4 New Gold/Steel 42mm Automatic
TOP
Frederique Constant Classic Hybrid Manufacture Automatic...
£1,509
Professional dealer
374
US
A. Lange & Söhne Saxonia 424.038F Unworn White gold 43mm Manual winding United Kingdom, London
A. Lange & Söhne Saxonia Triple Split 424.038F - 18K White...
£160,000
Professional dealer
290
UK
Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic United Kingdom, London
Rolex Submariner Date 41mm Bluesy
£13,250
Professional dealer
12
UK
Patek Philippe Calatrava 5196R-001 Unworn Rose gold 37mm Manual winding United Kingdom, London
TOP
Patek Philippe Calatrava Tiffany & Co. Rose Gold 5196R-001
£28,950
Free shipping
Professional dealer
714
UK
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic United Kingdom, London
TOP
Rolex Daytona Gold Oysterflex 2020 ref 116518LN
£27,600
Professional dealer
400
UK
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic United Kingdom, London
TOP
Tudor Black Bay Gmt 79830RB
£3,600
Free shipping
Professional dealer
148
UK
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
£36,058
Professional dealer
190
DE
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Matrix MK1 - Limited Edition /10 Black Venom...
£13,060
Professional dealer
80
IT
Breitling Galactic Unitime WB3510U4-BD94-435X New Steel 44mm Automatic
TOP
Breitling Galactic Unitime Men's Watch WB3510U4/BD94-435X
£2,389
Free shipping
Professional dealer
534
US
Frederique Constant Slimline Automatic FC-723WR3S6 New Steel 40mm Automatic
TOP
Frederique Constant Slimline Power Reserve Automatic FC-723WR3S6
£1,242
Professional dealer
374
US
Rolex Air King 116900 Unworn Steel 40mm Automatic United Kingdom, London
Rolex Air King 116900 - 'Hunter' - Hercules Watch Co
£12,500
Professional dealer
290
UK
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II Rootbeer NEW 2020
£15,750
Professional dealer
12
UK
Rolex Submariner Date 116613LB Unworn Gold/Steel 40mm Automatic United Kingdom, London
TOP
Rolex Submariner Date Steel & Gold 116613LB
£13,500
Free shipping
Professional dealer
714
UK
Girard Perregaux Laureato 80189D11A431-11A Unworn Steel 34mm Quartz United Kingdom, London
TOP
Girard Perregaux Laureato Diamond Bezel Unworn 2019 Blue Dial...
£4,850
Professional dealer
400
UK
Rolex Oyster Perpetual 31 277200 Unworn Steel 31mm Automatic United Kingdom, London
TOP
Rolex Oyster Perpetual 31 Tiffany Blue 277200 Box and Papers...
£6,250
Free shipping
Professional dealer
148
UK
Rolex Yacht-Master 40 116655 Unworn Rose gold 40mm Automatic United Kingdom, London
Rolex Yacht-Master 40 Oysterflex Unworn with factory stickers
£22,000
Professional dealer
60
UK
Rolex Explorer II 216570 New Steel 42mm Automatic
TOP
Rolex Explorer II - Dark - Limited Edition /10 Black Venom...
£13,624
Professional dealer
80
IT
Breitling Navitimer 01 (46 MM) AB012721-BG78-453A New Steel 46mm Automatic
TOP
Breitling Navitimer 1 B01 Chronograph 46 Black Dial Men's...
£4,496
Free shipping
Professional dealer
534
US
Jacob & Co. Five Time Zone JCMATH14BZ New Steel 40mm Quartz
TOP
Jacob & Co. Five Time Zone Stainless Steel and White Diamonds...
£4,537
Professional dealer
374
US
Patek Philippe Nautilus 5980/1R-001 New Rose gold 40.5mm Automatic United Kingdom, London
Patek Philippe Nautilus 5980/1R-001 Rose Gold - Box & Papers -...
£139,000
Professional dealer
290
UK
116900 New Steel 40mm Automatic United Kingdom, London
NEW 2020 Rolex Air-King
£5,950
Professional dealer
12
UK
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic United Kingdom, London
TOP
Rolex Deepsea Sea-Dweller D-Blue Steel 126660
£13,500
Free shipping
Professional dealer
714
UK
Rolex New Steel Automatic United Kingdom, London
Rolex GMT 116710LN NOS Perfect Set
£12,975
Free shipping
Professional dealer
10
UK
Tudor Black Bay Fifty-Eight 79030B Unworn Steel 39mm Automatic United Kingdom, London
TOP
Tudor Black Bay 79030B Fifty-eight Blue Box and Papers 2020
£3,275
Free shipping
Professional dealer
148
UK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United Kingdom, London
Rolex GMT-Master II "Batman" 2020 UK Supplied
£13,850
Professional dealer
60
UK
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Rainbow MK1 - Limited Edition /5 Black Venom...
£13,624
Professional dealer
80
IT
Breitling Navitimer 8 M1331410-BG67-497X New Steel 43mm Automatic
TOP
Breitling Navitimer 8 Chronograph Black Dial Men's Watch...
£2,464
Free shipping
Professional dealer
534
US
Frederique Constant Manufacture Slimline Moonphase FC-705S4S6 New Steel 42mm Automatic
TOP
Frederique Constant Slimline Moonphase Automatic FC-705S4S6
£1,433
Professional dealer
374
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01 New Steel 39mm Automatic United Kingdom, London
Audemars Piguet Royal Oak 'Jumbo' 15202ST.OO.1240ST.01 - Box &...
£45,000
Professional dealer
290
UK
126334 New Steel 41mm Automatic United Kingdom, London
NEW Rolex Datejust 41mm Steel Silver 2020
£9,150
Professional dealer
12
UK
Omega Speedmaster Professional Moonwatch 311.32.42.30.04.003 New Steel 42mm Manual winding United Kingdom, London
Omega Speedmaster Moonwatch New Snoopy Award Apollo 13 Silver...
£42,500
Professional dealer
319
UK
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic United Kingdom, Whitby- North Yorkshire
Rolex Oyster Perpetual 39- Blue Dial- 2018 With Box & Papers-...
£5,699
Free shipping
Professional dealer
233
UK
Rolex Oyster Perpetual 276200 Unworn Steel 28mm Automatic United Kingdom, London
TOP
Rolex Oyster Perpetual 28mm 276200 Pink Dial 2020 Box and Papers
£5,495
Free shipping
Professional dealer
148
UK
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic United Kingdom, London
Rolex Daytona Oysterflex Paul Newman Dial
£29,000
Professional dealer
60
UK
Rolex Sea-Dweller Deepsea 116660 New Steel 44mm Automatic
TOP
Rolex Deepsea - Greensofi - Limited edition /5 - Black Venom...
£14,000
Professional dealer
80
IT
Breitling Avenger Hurricane XB1210E4-BE89-155S New 50mm Automatic
TOP
Breitling Avenger Hurricane Men's Sport Watch Sale XB1210E41B1S1
£3,518
Free shipping
Professional dealer
534
US
Frederique Constant FC-380GT4H6B New Steel 42mm Automatic
TOP
Frederique Constant Yacht Timer Regatta Countdown FC-380GT4H6B
£1,644
Professional dealer
374
US
Audemars Piguet Royal Oak Perpetual Calendar 26606ST.OO.1220ST.01 New Steel 41mm Automatic United Kingdom, London
Audemars Piguet Royal Oak Perpetual Calendar 26606ST.OO.1220ST...
£179,000
Professional dealer
290
UK
Bremont Bremont Supersonic New Aluminum 43mm Manual winding United Kingdom, London
Bremont Supersonic
£8,500
Professional dealer
12
UK
Rolex Explorer 114270 Unworn Steel 36mm Automatic United Kingdom, London Paris & Brussels face to face delivery only - Other destination shipment with express carrier
Rolex Explorer 1 N.O.S. Black dial 3.6.9 Original box and...
£8,475
Professional dealer
69
UK
Omega Seamaster Diver 300 M 210.32.42.20.01.001 New Steel 42mm Automatic United Kingdom, London
Omega Seamaster Diver 300 M 300M Omega Co‑Axial Master...
£3,350
Professional dealer
319
UK
Rolex Datejust 126300 New Steel 41mm Automatic
TOP
Rolex Datejust 41mm Iced Out Ref. 126300 full Diamond NEW
£18,153
Free shipping
Professional dealer
20
DE
Patek Philippe Annual Calendar Chronograph 5905P-001 Unworn Platinum 42mm Automatic United Kingdom, London
Patek Philippe Annual Calendar Chronograph Unworn
£61,000
Professional dealer
60
UK
Audemars Piguet Royal Oak Offshore Chronograph 25940 New Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore - Limited Edition /1 Black...
£22,456
Professional dealer
80
IT
Corum Admiral's Cup (submodel) 40010147-V200-PN01 New Steel 32mm Automatic
TOP
Corum Admiral Legend 32 Women's Watch Sale 400.101.47/V200 PN01
£1,938
Free shipping
Professional dealer
534
US
Rado Sintra 01.318.0780.3.015 New Ceramic Quartz
TOP
Rado Sintra Jubile Platinum Color Unisex Quartz Watch 01.318.0...
£433
Professional dealer
374
US
Patek Philippe Nautilus 7118/1A-010 Unworn Steel 35.2mm Automatic United Kingdom, London
Patek Philippe Nautilus 7118/1A-010 Box & Papers Patek...
£28,500
Professional dealer
290
UK
126613LN New Gold/Steel 41mm Automatic United Kingdom, London
NEW 2020 Rolex Submariner Date Black Dial 41mm
£12,750
Professional dealer
12
UK
Rolex GMT-Master II 16710 New Steel 40mm Automatic United Kingdom, London Paris & Brussels face to face delivery only  other destination Express shipping + insurance
Rolex GMT-Master II Classic N.O.S. Black & Pepsi bezel full set
£19,978
Professional dealer
69
UK
Omega Speedmaster Professional Moonwatch 311.32.42.30.04.003 New Steel 42mm Manual winding United Kingdom, London
Omega Speedmaster Moonwatch - NEW STICKERS Full Set - Snoopy...
£35,500
Professional dealer
319
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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