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Jaeger-LeCoultre Rendez-Vous Q3578430 New Steel 34mm Automatic
TOP
Jaeger-LeCoultre Q3578430 Rendez-Vous
Price on request
Verified Dealer
20
HK
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller Steel Black Dial 326934 Unworn New 2020 With...
£16,570
Free shipping
Verified Dealer
165
ES
Audemars Piguet Royal Oak Perpetual Calendar 26574ST.OO.1220ST.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Stainless Steel...
£54,079
Free shipping
Verified Dealer
429
US
Rolex Sky-Dweller 326138 New Yellow gold 42mm Automatic
TOP
Rolex Sky-Dweller 18k Gold Silver Roman Dial Mens GMT
£25,982
Free shipping
Verified Dealer
429
US
Romain Jerome Titanic-DNA RJ.T.TO.CH.002.01 New Rose gold 50mm Manual winding
TOP
Romain Jerome Titanic-DNA
£33,585
Verified Dealer
438
US
Cartier Santos (submodel) WSSA0010 Unworn Steel 35mm Automatic
TOP
Cartier Santos De 41.9mm Custom Full Diamonds ICE BLUE Dial
£11,559
Verified Dealer
30
US
Cartier Calibre de Cartier Diver W2CA0008 New Steel 42mm Automatic
TOP
Cartier Calibre de Cartier Automatic W2CA0008 Men's Watch Gold...
£6,996
Free shipping
Verified Dealer
429
US
Omega Speedmaster Professional Moonwatch 311.92.44.30.01.002 New Ceramic United Kingdom, Billericay
TOP
Omega Alinghi Dark Side of The Moon (NEW SPECIAL EDITION)
£8,500
Verified Dealer
12
UK
Jacob & Co. Five Time Zone JCM47WMBZ New Steel Quartz
TOP
Jacob & Co. Five Time Zone Stainless Steel Case JCM47WMBZ
£5,600
Verified Dealer
303
US
Rolex Yacht-Master 42 226659 Unworn White gold 42mm Automatic United Kingdom, Shrewsbury
Rolex Yacht-Master 42 18K White Gold, Oyster Flex, Unworn 2020
£25,995
Free shipping
Verified Dealer
97
UK
Rolex Datejust 126334-0026 New Gold/Steel 41mm Automatic United Kingdom, Carlisle
TOP
Rolex Datejust
£9,200
Verified Dealer
95
UK
Hublot Classic Fusion Chronograph 521.NO.1181.LR New Titanium 45mm Automatic United Kingdom
TOP
Hublot Classic Fusion Chronograph 2020
£8,887
Verified Dealer
162
UK
Tudor Black Bay M79230R-0012 Unworn Steel 41mm Automatic United Kingdom, London
TOP
Tudor Black Bay Red, Steel Bracelet. Ref: 79230R (Unworn 2020)
£2,700
Free shipping
Verified Dealer
203
UK
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic
TOP
Graham Chronofighter Oversize Sniper Military Spetsnaz
£5,389
Verified Dealer
438
US
Cartier Santos (submodel) WSSA0010 Unworn Steel 35mm Automatic
TOP
Cartier Santos De Custom Full Diamonds GREEN Dial 35mm Midsize
£11,559
Verified Dealer
30
US
Rolex Yacht-Master 37 268655 Unworn Rose gold 37mm Automatic United Kingdom, London
TOP
Rolex Yacht-Master 18ct Everose Gold 37mm Black Dial 268655 -...
£18,700
Verified Dealer
101
UK
Rolex Datejust 126300 New Steel 41mm Automatic
TOP
Rolex Datejust Blue Dial 41 mm 126300 New 2020 Unworn
£7,683
Free shipping
Verified Dealer
165
ES
Rado Sintra 01.318.0780.3.015 New Ceramic Quartz
TOP
Rado Sintra Jubile Platinum Color Unisex Quartz Watch 01.318.0...
£449
Verified Dealer
303
US
Rolex Datejust 126200 New Steel 36mm Automatic United Kingdom, Shrewsbury
Rolex DateJust 36mm Steel White Dial New Watch 2020 UK B&Ps
£6,395
Free shipping
Verified Dealer
97
UK
Omega Speedmaster Professional Moonwatch 311.32.42.30.04.003 New Steel 42mm Manual winding United Kingdom, London
Omega Speedmaster Moonwatch New Snoopy Award Apollo 13 Silver...
£42,500
Verified Dealer
236
UK
Omega Seamaster Diver 300 M 210.30.44.51.01.001 New Steel 44mm Automatic United Kingdom, London
TOP
Omega Seamaster Diver 300 M Chronograph
£4,814
Verified Dealer
162
UK
Omega De Ville Prestige Unworn Steel 39mm Automatic United Kingdom, Norwich
TOP
Omega De Ville Mens Blue Dial Automatic Co Axial 2018 Full Set...
£1,999
Verified Dealer
1035
UK
Bell & Ross BR V2 BRV294-BLU-BR/SCA New Bronze 41mm Automatic
TOP
Bell & Ross BR V2- 94 Aeronavale bronze
£3,827
Verified Dealer
438
US
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United Kingdom, Bishop's Stortford
TOP
Rolex GMT-Master II Batgirl Stainless Steel 126710BLNR -...
£13,929
Free shipping
Verified Dealer
368
UK
Rolex Datejust II 126300 Unworn Steel 41mm Automatic United Kingdom, London
TOP
Rolex Datejust II Steel 126300 Blue Dial 41mm Jubilee – 2020...
£7,650
Verified Dealer
101
UK
Rolex Explorer 214270 New Steel 39mm Automatic
TOP
Rolex Explorer 214270 Unworn New 2020
£6,896
Free shipping
Verified Dealer
165
ES
Frederique Constant Slimline Automatic FC-723WR3S6 New Steel Automatic
TOP
Frederique Constant Slimline Power Reserve Automatic FC-723WR3S6
£1,289
Verified Dealer
303
US
Breitling X82310A51B1S1 Unworn Quartz United Kingdom, Shrewsbury
Breitling Endurance Pro Mens Watch
£2,500
Free shipping
Verified Dealer
97
UK
Girard Perregaux 1966 49535-52-151-BK6A Unworn Rose gold 40mm Automatic United Kingdom, London
TOP
Girard Perregaux 1966 Full Calendar, Moonphase Unworn 2019,...
£13,000
Verified Dealer
346
UK
Hublot Spirit of Big Bang 647.NX.1137.RX New Titanium 42mm Automatic United Kingdom
TOP
Hublot Spirit of Big Bang 2020
£11,941
Verified Dealer
162
UK
Rolex Explorer 214270 New Steel 39mm Automatic
TOP
Rolex Explorer I 214270 full set with stickers
£6,711
Verified Dealer
77
LU
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United Kingdom, Guildford,Surrey
Rolex Submariner "Hulk"
£17,800
Verified Dealer
89
UK
Tudor Prince Date Unworn Steel 35mm Automatic United Kingdom, Norwich
TOP
Tudor Full Set 74000 Prince Date Blue Dial Mens 35mm June 2020...
£2,499
Verified Dealer
1035
UK
Rolex Datejust II 126331 Unworn Gold/Steel 41mm Automatic United Kingdom, London
TOP
Rolex Datejust 41 Steel & Everose Gold 126331 Diamond Set...
£12,800
Verified Dealer
101
UK
IWC Pilot Chronograph IW377726 New Steel 43mm Automatic
TOP
IWC Pilot's Watch Chronograph "Racing Green" IW377726 Unworn...
£6,471
Free shipping
Verified Dealer
165
ES
Frederique Constant Manufacture Classic FC-750N4H4 New Gold/Steel Automatic
TOP
Frederique Constant Classic Hybrid Manufacture Automatic...
£1,566
Verified Dealer
303
US
Jaeger-LeCoultre Master Calendar Q4148420  or 4148420 New Steel 40mm Automatic United Kingdom, London
TOP
Jaeger-LeCoultre Master Control Calendar 40mm
£9,424
Free shipping
Verified Dealer
965
UK
Girard Perregaux 1966 49557-11-132-BB6C Unworn Steel 40mm Automatic United Kingdom, London
TOP
Girard Perregaux World Time 9557-11-132-BB6C 1966 2020, unworn...
£6,590
Verified Dealer
346
UK
Ball Engineer III NM2026C-S23J-WH New Steel 40mm Automatic United Kingdom, Hertfordshire
TOP
Ball Marvelight Engineer III - White dial, 2020 - NEW (full set)
£1,499
Verified Dealer
32
UK
Rolex Air King 116900 New Steel 40mm Automatic United Kingdom, London
TOP
Rolex Air-King 116900 2020 Box and Papers
£6,350
Free shipping
Verified Dealer
112
UK
Tudor Oysterdate Big Block 79180 Unworn Steel 40mm Automatic United Kingdom, Guildford,Surrey
Tudor Big Block
£10,000
Verified Dealer
89
UK
Omega Speedmaster Professional Moonwatch 311.30.40.30.01.001 New Steel United Kingdom, London
Omega Speedmaster Professional ED WHITE Moonwatch 321 Chronogr...
£17,000
Verified Dealer
236
UK
Rolex Datejust 126334 Unworn Steel 41mm Automatic United Kingdom, London
TOP
Rolex Datejust 41mm Steel & White Gold Bezel 126334 Jubilee –...
£9,200
Verified Dealer
101
UK
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex Oyster Perpetual 31 Green Dial 277200 Novelty 2020...
£5,462
Free shipping
Verified Dealer
165
ES
Jacob & Co. Five Time Zone JCMATH14BZ New Steel Quartz
TOP
Jacob & Co. Five Time Zone Stainless Steel and White Diamonds...
£4,710
Verified Dealer
303
US
Vacheron Constantin Overseas 4500V/110A-B126 or P4500V/110A-B126 New Steel 41mm Automatic United Kingdom, London
TOP
Vacheron Constantin Overseas
£17,079
Free shipping
Verified Dealer
965
UK
Rolex Sea-Dweller Deepsea Rolex SeaDweller Deepsea 116660 RN Clearance Diver New Steel 44mm Automatic United Kingdom, Hampshire
Rolex SeaDweller Deepsea 116660- Royal Navy 1 of 50
£46,995
Verified Dealer
48
UK
Girard Perregaux Laureato 80189D11A431-11A Unworn Steel 34mm Quartz United Kingdom, London
TOP
Girard Perregaux Laureato Diamond Bezel Unworn 2019 Blue Dial...
£4,850
Verified Dealer
346
UK
Ball DG3030B-SCJ-BK New Titanium 40mm Automatic United Kingdom, Hertfordshire
TOP
Ball Roadmaster Marine - the world’s first Day-Date, GMT ,...
£2,195
Verified Dealer
32
UK
Rolex Lady-Datejust 69178 Unworn Yellow gold 26mm Automatic United Kingdom, Guildford,Surrey
Rolex Lady-Datejust
£7,950
Verified Dealer
89
UK
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic United Kingdom, London
Rolex Unworn Full-Set Rolex Daytona 116508 18k Yellow Gold...
£43,750
Free shipping
Verified Dealer
124
UK
Louis Erard Excellence 54230AS61.BVA08 New Steel 40mm Manual winding United Kingdom, Cheshire
Louis Erard Excellence Regulator Alain Silberstein
£2,790
Verified Dealer
14
UK
Rolex Daytona 116500LN Unworn Steel 40mm Automatic United Kingdom, London
Rolex Daytona Black Dial Ceramic Stainless Steel Gents
£19,400
Verified Dealer
236
UK
Frederique Constant Manufacture Slimline Moonphase FC-705S4S6 New Steel Automatic
TOP
Frederique Constant Slimline Moonphase Automatic FC-705S4S6
£1,488
Verified Dealer
303
US
Jaeger-LeCoultre Master Calendar Q1558420 or 1558420 New Steel 39mm Automatic United Kingdom, London
TOP
Jaeger-LeCoultre Master Calendar Stainless Steel 39mm
£7,554
Free shipping
Verified Dealer
965
UK
Tudor Black Bay 79230N New Steel 41mm Automatic
TOP
Tudor Heritage Black Bay 79230N Unworn New 2020 Full Stickers
£3,240
Free shipping
Verified Dealer
165
ES
Rolex Oyster Perpetual 31 Unworn Steel 31mm Automatic United Kingdom, Norwich
TOP
Rolex Oyster Perpetual 67480 Women's 31mm midsize Steel...
£3,999
Verified Dealer
1035
UK
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic United Kingdom, Hertfordshire
TOP
Tudor Black Bay GMT, "Pepsi" - UNWORN 2019 - FULL SET w/ stickers
£3,245
Verified Dealer
32
UK
Omega Constellation Quartz 12350246005001 New Yellow gold Quartz United Kingdom, Guildford,Surrey
Omega Constellation
£6,640
Verified Dealer
89
UK
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic United Kingdom
Rolex Unworn Rolex Oyster Perpetual 41mm 124300 Yellow Dial 2020
£8,250
Free shipping
Verified Dealer
124
UK
Clerc Hydroscaph H1 Chronometer H1 - 4B.11R.3 New Steel Automatic United Kingdom, London
Clerc H1 Hydroscaph Chronometer
£2,195
Verified Dealer
14
UK
Omega Seamaster Aqua Terra 220.10.43.22.03.001 New Steel 43mm Automatic United Kingdom, London
Omega Seamaster Aqua Terra 150M NEW Co-Axial Master Chronomet...
£6,350
Verified Dealer
236
UK
Frederique Constant FC-380GT4H6B New Steel Automatic
TOP
Frederique Constant Yacht Timer Regatta Countdown FC-380GT4H6B
£1,707
Verified Dealer
303
US
Breitling for Bentley AB01181A1Q1X1 New Steel 42mm Automatic United Kingdom, London
TOP
Breitling Premier B01 Chronograph 42 Steel Bentley Centenary...
£7,331
Free shipping
Verified Dealer
965
UK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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